AI, ChatGPT, and the Next Big Shift in Mortgage Marketing: Are You Ready for It?

Loan Officer Freedom · Nov 3, 2025 · 1m

Episode 594 Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White. In this episode, Carl sits down with Chris Johnstone, CEO of Loan Officer CRM, to talk about one of the biggest changes the mortgage industry has ever faced, the rise of AI-powered search and how it's already reshaping where loan officers get their leads. Chris shares how ChatGPT and other large language models are becoming the new "Google," why top producers are already closing fully completed loan applications through AI, and what every loan officer can do right now to…