Latest / Optimal Work Daily - Career, Productivity and Entrepreneurship
326: Temptation by Nir Eyal on The Pyschology of Products & Consumer Marketing
Nir Eyal of NirAndFar talks about temptation and consumer marketing Episode 326: Temptation by Nir Eyal on The Pyschology of Products & Consumer Marketing Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. The M.I.T. Technology Review dubbed Nir, “The Prophet of Habit-Forming Technology.” Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of the bestselling book, Hooked: How to Build Habit-Forming Products. In addition…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.