Why Motivating Change is not Enough feat. Loran Nordgren

unSILOed with Greg LaBlanc · Jun 1, 2022 · 1h 1m

When we think about ideas like selling or marketing, we usually think of getting people to buy products. But Loran Nordgren is talking about getting people to buy into new ideas. And the biggest obstacle isn't always motivation-its often friction. Loran Nordgren is a Professor of Management and Organizations at the Kellogg School of Management at Northwestern University. His research considers the basic psychological processes that guide how we think and act. The overarching goal of his work is to advance psychological theory and to use theory-driven insights to develop decision strategies…