Latest / School of Sales by Macy McNeely
Sell MORE By Talking About Your Product LESS
When you have a product that feels like a no brainer, especially for your target audience, it's tempting to talk about just that - the product.Maybe you share the basic information about the product - such as size, color, name, etc. - and then maybe give a little insight about what or where the product would be perfect for.For example: a boutique owner might be selling a pair of sandals.When they post about the sandals, they might say something like, "these white sandals are the perfect addition to your closet for spring and summer and will go great with any skirt or dress this season…
The skinny
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