Episode 94: The Activator Advantage
Sue Bethanis hosts Matthew Dixon, a Founding Partner of DCM Insights and leading expert in business development and client experience. Matt is the co-author of the groundbreaking book The Activator Advantage: What Today's Rainmakers Do Differently, which reveals why traditional business development approaches are failing in professional services. Sue and Matt explore: The dramatic shift in client loyalty within professional services The five distinct business development profiles Matt's research identified among nearly 3,000 partners: Experts, Confidants, Debaters, Realists, and Activators…
The skinny
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