SPOS #456 - Digital Darwinism With Tom Asacker

Thinking With Mitch Joel · Apr 5, 2015 · 1m

Welcome to episode #456 of Six Pixels Of Separation - The Mirum Podcast. Brands are in a very difficult predicament. It's not something that is easy to write, but it's true. Competition is fierce and it's getting more complicated, because the types of channels and messages that a brand can create has become boundless (thanks, digital marketing). With this digitization of everything, consumers continue to become more connected, empowered and educated. One might think that this means brands have new and improved opportunities to make connections. According to a McKinsey and Company article…