stop marketing to the lizard brain and instead appeal to the best in others

Business Tao with George Kao · Jul 1, 2024 · 11m

A few years ago, I stopped marketing to the reptilian brain. My conscience could no longer tolerate it… By “lizard brain” I mean the parts within people that are governed by fear, greed, and impatience. To see a real example analyzed, see here: To get more sales, market to the “lizard brain”…? This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com