Ep. 196. AI Commerce at Decathlon: Automation, Agents & the Zero-Click Era

Next in Commerce by Netguru · Jul 13, 2026 · 34m

With 1,902 stores in 82 countries and regions, Decathlon is the largest sporting goods retailer in the world. Learn how they approach AI-driven commerce.Aleksander Drubkowski, Director of E-Commerce Operations and Development, Central Eastern Europe at Decathlon talks about:-the new zero-click trend-conversational search-agentic commerce in general"It's a massive evolution. A few years ago, would anyone have imagined the end of Google's ten blue links? Or that the product detail page — the PDP — as the customer's final destination was also about to be disrupted? That era is coming to a…