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Episode 37 - Selling with Stories

Do you like green tea? Then we have good news. The Journal of Psycho Pharmacology (yeah, that's a thing) recently released a study showing that those who drink at least two cups a day are "sharper" mentally. You can read a summary of the study here. The study essentially discusses how green tea increases the brain's ability to quickly process information. Kurt and Steve discuss how, if you can get away with it, getting your clients to have a green tea or a coffee may help your prospects make decisions faster. Steve facitiously accuses Kurt of promoting "persuasion roofies." After discussing…

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