Latest / The Wholesale Change Show
Will B2B Marketplaces Kill Company-Specific Websites?
Just as the distribution industry is reaching a tipping point where most companies can sell online, it looks like having a company-specific website isn’t good enough anymore – no matter how good it is. You also need a marketplace strategy.Marketplaces offer enormous product range from many suppliers while allowing customers to process transactions in one place. In B2B, Amazon Business is growing at a ferocious rate, with close to 350 million active SKUs, and some analysts think that Amazon Business is going to hit more than $200 billion in gross merchandise revenue by 2029. Amazon is the most…
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