Why It Matters: Navigating through the rise of TikTok, how OTT and streaming services should adapt for future success

Your Way Home with Hongbin Jeong · Nov 28, 2023 · 9m

Social media platform TikTok has initiated a transformative shift in our media consumption habits, revolutionizing the way hyper-curated entertainment is delivered to users. So how can OTT providers adapt to evolving consumer behaviour among the younger demographic? Charley Thomas, Director of Solutions Engineering, Content Delivery & Cloud Computing Specialist, Edgio shares how OTTs can stand out amidst TikTok’s exponential growth.See omnystudio.com/listener for privacy information.