Latest / No BS Mastery Podcast
EP 63: Matthew Capala Gets Real About Website Psychology and the Modern SEO Way
SEO can easily become a massive distraction for the small service lifestyle business owner.
Yes, it has value, but with changing algorithms and conflicting advice and best practices out there, figuring out when and how to spend your time and attention on SEO is confusing at best.
And what’s the one thing that really matters when a potential client lands on your website?
The same thing as when you meet them at a networking event. Trust.
The split second impression that clients have of you and whether or not they trust you and want to learn more, happens when they see your website.
Look at your…
The skinny
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