No. 43: China is turning stealth wealth into a product category before the West notices.
Culture Pulse: 68. China moved from megabrands to stealth wealth while the West optimised distribution. Stealth wealth is now a product category, not a styling choice. Nike bets the World Cup can fix what pricing could not. Read the full edition: https://thepattern.media/editions/2026-04-08.html
The skinny
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