Latest / Pivot: SHIFT Ahead Mastermind
Halloween Lead Generation
Halloween lead generation is the main event, and guest host Nik Alvarez has a very good reason for asking: it’s less than two weeks away, it’s one of her favorite holidays, and every year this call turns it into a way to reconnect with the database and show up in the farm. Skeletons playing pickleball. A Batmobile. A hayride that started by accident. The agents on this call are treating Halloween like a lead gen holiday, and it’s glorious. Costume swaps at the library, movies in the park (yes, someone dressed as Beetlejuice), trunk-or-treats with giveaway QR codes, a golf cart parade for a…
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