Latest / The Steve Harvey Morning Show / Brand Building: He gives insights on relationship-building, authenticity, and visibility—reinforcing that in the digital era, it’s not just “who you know,” but who knows you.

Transcript

Brand Building: He gives insights on relationship-building, authenticity, and visibility—reinforcing that in the digital era, it’s not just “who you know,” but who knows you. · The Steve Harvey Morning Show

• 0:00
  Speaker 1: Welcome to my show.
• 0:01
  Speaker 2: I'm Rashon McDonald, a host of Money Making Conversations Masterclass,
• 0:04
  Speaker 2: where we encourage people to stop reading other people's success
• 0:07
  Speaker 2: stories and start planning your own. Now, you don't want
• 0:10
  Speaker 2: to miss an episode, so please take a moment right
• 0:12
  Speaker 2: now to follow or subscribe to Money Making Conversations Masterclass.
• 0:16
  Speaker 1: It's free.
• 0:17
  Speaker 2: You can follow me on iHeartRadio, app, Spotify, Apple Podcasts,
• 0:21
  Speaker 2: or wherever you listen to your podcast. New money Making
• 0:24
  Speaker 2: Conversations Masterclass episodes drop daily. I want to keep you
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  Speaker 2: on alert because my guests provide tips on how you
• 0:30
  Speaker 2: can uplift your community, improve your financial planning, motivation, or
• 0:34
  Speaker 2: advice on how to be a successful entrepreneur. Now, let's
• 0:38
  Speaker 2: get this podcast started. My guest is the founder of
• 0:41
  Speaker 2: be Known Agency, a boutique branding and digital marketing firms
• 0:45
  Speaker 2: specializing in sports and entertainment. Be Known has built authentic
• 0:49
  Speaker 2: digital brands and executed strategic media initiatives for high profile clientele,
• 0:55
  Speaker 2: including journalists as well as athletes like Taylor Rose and
• 0:58
  Speaker 2: Harrison Boards. We will make others doing this interview as well.
• 1:02
  Speaker 2: Please welcome to the Money Making Conversations Master Class. Brendan Kamiski.
• 1:06
  Speaker 3: How you doing, sir, I'm doing well, Rashawn. Thank you
• 1:09
  Speaker 3: so much for having me and good to see you well.
• 1:10
  Speaker 2: You know, my relationship with you started steven A Smith,
• 1:14
  Speaker 2: one of the most popular talents in the media today,
• 1:17
  Speaker 2: and I met you and tell everybody, what were you
• 1:19
  Speaker 2: doing for steven A Smith at the time.
• 1:22
  Speaker 3: Yeah, I was working at ESPN and I sat down
• 1:26
  Speaker 3: with steven A and was telling him social media is
• 1:29
  Speaker 3: really important to your brand and he knew that, of course,
• 1:32
  Speaker 3: but really just help him lean in more to social
• 1:36
  Speaker 3: media original content and had a blast and was lucky
• 1:40
  Speaker 3: enough to meet you along the way.
• 1:42
  Speaker 2: Now, when you talk about ESPN now, I mentioned be
• 1:45
  Speaker 2: known agency. Now, so let's talk about the journey to
• 1:49
  Speaker 2: get on board with ESPN.
• 1:52
  Speaker 1: What was that like?
• 1:53
  Speaker 2: How did people in your community and off of your
• 1:56
  Speaker 2: world think about that?
• 1:58
  Speaker 1: Successful?
• 1:59
  Speaker 2: You know, because everybody was to work with the with
• 2:01
  Speaker 2: the big big four letters.
• 2:04
  Speaker 3: Yeah, no, I mean working at ESPN was a blessing.
• 2:06
  Speaker 3: Still to this day. It's such a big part of
• 2:09
  Speaker 3: the story of where I'm at. And for me, I
• 2:13
  Speaker 3: was doing some independent consulting before I was at ESPN.
• 2:17
  Speaker 3: I was working with Harrison Barnes. I was working with
• 2:19
  Speaker 3: some companies and I overlapped with ESPN. I kept pitching
• 2:24
  Speaker 3: them ideas and then eventually they were like, do you
• 2:26
  Speaker 3: want to work here? So I told people all the time,
• 2:29
  Speaker 3: you know, they, as you know, Rashon, relationships are everything.
• 2:34
  Speaker 3: So I was fortunate enough that it wasn't as much
• 2:37
  Speaker 3: about applying for the job as much as it was
• 2:41
  Speaker 3: you know, learning more about each other and then being like, oh,
• 2:45
  Speaker 3: he's got good ideas he's thinking about, you know, some
• 2:48
  Speaker 3: of the things worth thinking about. And then they offered
• 2:50
  Speaker 3: me a job there and I just I went and
• 2:52
  Speaker 3: moved there. I think for me, Rashon, I got to
• 2:56
  Speaker 3: a point where I enjoyed I enjoyed the independent hustle.
• 3:00
  Speaker 3: You know, I've always been entrepreneurial in nature, and you know,
• 3:04
  Speaker 3: I trusted my gut, you know what I mean, And
• 3:06
  Speaker 3: I think that to leave and start my own thing
• 3:10
  Speaker 3: was something that I felt like for myself was the best.
• 3:14
  Speaker 3: And I couldn't I couldn't hear from other people that were.
• 3:17
  Speaker 1: Like no, no, no, are you crazy?
• 3:20
  Speaker 3: What are you doing right? And you know, like like actually, Rashan,
• 3:26
  Speaker 3: So I was at ESPN six and a half years
• 3:28
  Speaker 3: I told them it was like late twenty twenty that
• 3:31
  Speaker 3: I was leaving to start this social media marketing agency.
• 3:35
  Speaker 3: I didn't tell one person in my life that I
• 3:38
  Speaker 3: was going to do it because I didn't I didn't
• 3:41
  Speaker 3: want to have my dad or maybe you be like, well,
• 3:47
  Speaker 3: you look, you got Disney benefits, You're working with the
• 3:50
  Speaker 3: biggest brands, the biggest talent. You got that paycheck. I
• 3:54
  Speaker 3: didn't want someone to, you know, like, you're right, someone
• 3:58
  Speaker 3: to tell me that and then me to doubt myself,
• 4:01
  Speaker 3: because ultimately this is what I felt. And I was like,
• 4:05
  Speaker 3: you know what, I just need to do it and
• 4:06
  Speaker 3: then tell the world. So I remember facetiming my mom
• 4:10
  Speaker 3: and dad. They were like, why are you facetiming me?
• 4:12
  Speaker 3: You know? And I was like, Mom, I'm leaving ESPN.
• 4:15
  Speaker 3: She's like, what what?
• 4:17
  Speaker 1: What happened? What's going wrong?
• 4:21
  Speaker 3: Right?
• 4:22
  Speaker 1: Because they cant bragging about the ESPN, you know what
• 4:24
  Speaker 1: I'm saying.
• 4:24
  Speaker 2: It's like a lot of people, see they can't brag
• 4:26
  Speaker 2: by the independent of being all agency. My baby works
• 4:30
  Speaker 2: for ESPN. What does he do? Does he know such
• 4:36
  Speaker 2: and such? Does he know such and such? Does he
• 4:38
  Speaker 2: travel or you know, the conversation just evolves at a
• 4:42
  Speaker 2: tremendous level. But when I when I look at somebody
• 4:44
  Speaker 2: like you, You've always been energetic, You've always been pitching ideas.
• 4:48
  Speaker 1: You're creative source.
• 4:49
  Speaker 2: And one thing I've learned about when I worked at IBM,
• 4:52
  Speaker 2: eventually when I left because I felt I was limited
• 4:55
  Speaker 2: because they have a way they do business at ESPN,
• 4:58
  Speaker 2: they have a way they did business IBM for me,
• 5:01
  Speaker 2: and I realized I would I felt that even though
• 5:03
  Speaker 2: I was successful, I wouldn't reach my potential, nor would
• 5:07
  Speaker 2: I stopped being frustrated because this is how they do business.
• 5:11
  Speaker 3: Correct correct, Yeah, no, And in your gut, I learned
• 5:16
  Speaker 3: it's like trust your gut and even if you fail
• 5:19
  Speaker 3: or even if you you know, don't get to where
• 5:23
  Speaker 3: you're at, that's a learning experience in itself. And I
• 5:26
  Speaker 3: just I couldn't have people. You got the Disney you know,
• 5:30
  Speaker 3: you know the Disney paycheck, and.
• 5:32
  Speaker 2: Yeah, let's talk about it. Let's talk about this, Brendan.
• 5:34
  Speaker 2: You know, social media is such a dominant force. Everybody's
• 5:37
  Speaker 2: on it from a standpoint of either whether taking casual
• 5:40
  Speaker 2: photos or they talk about business, use the word branding,
• 5:44
  Speaker 2: and you do products, you do athletes you do people
• 5:47
  Speaker 2: in entertainment, What makes your skill set unique and what
• 5:51
  Speaker 2: advice can you give to people who are trying to
• 5:54
  Speaker 2: grow their brands? Is all their product on social media?
• 6:00
  Speaker 3: Yeah? Well, I think Rashan one of the biggest themes,
• 6:04
  Speaker 3: if not the biggest theme, is the idea of relatability.
• 6:08
  Speaker 3: People want to relate to you, they want to get
• 6:14
  Speaker 3: to know you. The reason that there's streamers right now,
• 6:18
  Speaker 3: some of these big streamers like Kai Sana and I
• 6:20
  Speaker 3: Show Speed or on Top of the World is because
• 6:23
  Speaker 3: they're just streaming their everyday life. They're talking to people.
• 6:27
  Speaker 3: And what I tell people is talk directly to your audience.
• 6:31
  Speaker 3: It's like being relatable. Everything's about video, everything's about vertical video.
• 6:36
  Speaker 3: But I think whether it's an athlete, a media personality,
• 6:39
  Speaker 3: someone who's larger than life, at least appears that way.
• 6:42
  Speaker 3: It's like these are just human beings. And the more
• 6:44
  Speaker 3: that you are engaging with your followers and shooting it
• 6:47
  Speaker 3: more like an engagement platform versus a distribution platform. The
• 6:52
  Speaker 3: difference being distribution would be constantly just promoting your stuff,
• 6:57
  Speaker 3: constantly just posting products, but not talking to fans. I
• 7:02
  Speaker 3: think you really have to talk to the people.
• 7:03
  Speaker 2: Absolutely. Here's an interesting thing about it. One of the
• 7:06
  Speaker 2: famous things that was under your umbrella was the infamous
• 7:09
  Speaker 2: Stephen A. Smith Dallas Cowboy lost term. You know, you
• 7:15
  Speaker 2: know that's what you're talking about. That that was exactly
• 7:18
  Speaker 2: unique and people wait for it after the loss and
• 7:22
  Speaker 2: it's become part of his signature if.
• 7:24
  Speaker 3: It's unbelievable, right, Yeah, and he just.
• 7:26
  Speaker 1: Turned into a camera laughing. That's it, right.
• 7:30
  Speaker 3: Sometimes it's fifteen seconds, you know, it's it's that easy.
• 7:34
  Speaker 3: But it's insane that now the entire internet, they they
• 7:38
  Speaker 3: just watch Cowboy games just to just to see what's
• 7:40
  Speaker 3: going to happen with him. Yeah.
• 7:42
  Speaker 1: Absolutely. Let's talk about when you when you when you're
• 7:45
  Speaker 1: building your brand.
• 7:45
  Speaker 2: I've seen you in speak engagements because you posted on
• 7:48
  Speaker 2: your social media. Why do people want to hear from
• 7:51
  Speaker 2: Brendan Kamiski when they book you for speaking engagement?
• 7:55
  Speaker 1: What are they trying to get out of you? In
• 7:56
  Speaker 1: from it?
• 7:57
  Speaker 2: What do they want from you?
• 7:59
  Speaker 3: That's a great question. I don't know, man, I got
• 8:00
  Speaker 3: people fooled. I don't know why that will me to talk?
• 8:03
  Speaker 3: I do, I do, no, you know, I think for me, Rashan,
• 8:09
  Speaker 3: you know, certainly it helps that you know, you worked
• 8:11
  Speaker 3: at ESPN, you worked with a lot of big brands,
• 8:13
  Speaker 3: big talent. I've worked at, you know, at some of
• 8:16
  Speaker 3: the most high profile sporting events running around the NBA Finals.
• 8:19
  Speaker 3: And I think for me, I have always tried to, like,
• 8:27
  Speaker 3: at least the way that I've built my career up
• 8:29
  Speaker 3: to this point is being focused on like, you know,
• 8:33
  Speaker 3: let me focus on this one thing and people can trust. Hey,
• 8:36
  Speaker 3: I'm trying to figure out what my social media what
• 8:38
  Speaker 3: to do? Who do I call? Oh, maybe Brendan like
• 8:41
  Speaker 3: And I think for me, I have tried to storytell
• 8:44
  Speaker 3: in a way that makes sense and that and and
• 8:47
  Speaker 3: I have confidence about it. So what I and I
• 8:50
  Speaker 3: will tell say that, you know, five years ago, six
• 8:53
  Speaker 3: years ago, whatever, I don't know if I had the
• 8:55
  Speaker 3: same level of confidence. Not that I wasn't confident Rashan,
• 8:58
  Speaker 3: but I think as I've gone on, I've had more
• 9:01
  Speaker 3: of a confidence in explaining the path and also being
• 9:06
  Speaker 3: confident in what I do right. Like I fully acknowledge
• 9:09
  Speaker 3: it's not easy sitting in front of high powered executive
• 9:13
  Speaker 3: personality like yourself or someone who's a big star at
• 9:16
  Speaker 3: ESPN or Fox Sports whatever, you know, they're high profile people,
• 9:20
  Speaker 3: and so I think for me, I've developed over time
• 9:23
  Speaker 3: being like I don't care who it is, whether it's
• 9:25
  Speaker 3: that wall behind you, whether it's for Sean, whether it's
• 9:28
  Speaker 3: Steven A, whether it's an NBA player. Like, I feel
• 9:30
  Speaker 3: confident that this is the formula because I've done the
• 9:34
  Speaker 3: ten thousand hours, and I hope that as I'm talking
• 9:40
  Speaker 3: people can see that and they can relate to it.
• 9:42
  Speaker 2: I'm speaking to the founder of be known as b
• 9:45
  Speaker 2: kN Own Agency, a boutique branding and digital marketing firm
• 9:50
  Speaker 2: that specialize in sports and entertainment. His name is Brendan Kamensky.
• 9:55
  Speaker 2: Very talented social media expert, branding expert. Let's put that
• 9:59
  Speaker 2: let's perspective, you don't work with the talent he works
• 10:03
  Speaker 2: with Rich Eisen and you know, brands that allow him
• 10:07
  Speaker 2: to say, I want you to shape my voice in
• 10:12
  Speaker 2: the in the digital media world and the social media world.
• 10:15
  Speaker 2: When you hear that, Brendan, how much responsibility does it
• 10:20
  Speaker 2: do you wrap your head around and and how the
• 10:23
  Speaker 2: what is the what is the planning that goes into that?
• 10:25
  Speaker 3: So one big thing as far as being successful, I
• 10:29
  Speaker 3: understand you need people around you and people that are
• 10:32
  Speaker 3: executing and have the same vision as you. But I
• 10:36
  Speaker 3: think for us Rashan and for me, one thing that
• 10:39
  Speaker 3: I impress upon people the accessibility is everything. You know,
• 10:44
  Speaker 3: when you're working with talent, like you could be the
• 10:48
  Speaker 3: best person in the world of your job. But if
• 10:49
  Speaker 3: they hit you up and sixty percent of the time
• 10:52
  Speaker 3: you respond in a timely manner, They're gonna be like,
• 10:54
  Speaker 3: what the heck, I don't know, I'm hitting up Brendan,
• 10:57
  Speaker 3: where's the act? Right? Right? Right? I understand, like maybe Mike,
• 11:02
  Speaker 3: to my own detriment, maybe when I get a family
• 11:04
  Speaker 3: and I have a bunch of kids, hopefully someday it'll
• 11:06
  Speaker 3: be like listen, I got to put my phone down.
• 11:08
  Speaker 3: But I understand that we're working in a very fast
• 11:12
  Speaker 3: paced environment. And my message to folks in this is like,
• 11:15
  Speaker 3: accessibility is everything, and it's a very important part of
• 11:18
  Speaker 3: working entertainment.
• 11:19
  Speaker 2: I've learned that it's not about the nut followers, It's
• 11:23
  Speaker 2: about the metrics, correct, because that's what an influencer or
• 11:26
  Speaker 2: ambassador is all about. Talked about audience.
• 11:29
  Speaker 3: Yes, this is actually I love this topic right now
• 11:33
  Speaker 3: because it's really it's always it always comes about right
• 11:36
  Speaker 3: people want followers, right, clients, we all want followers. By
• 11:40
  Speaker 3: the way, I personally on my account, I'm checking how
• 11:43
  Speaker 3: many followers are. But over timer Sean and I will say,
• 11:47
  Speaker 3: I really feel like over the past couple of years,
• 11:49
  Speaker 3: it is become a lot more just about engagement on
• 11:54
  Speaker 3: posts and views on your page and less about the
• 11:57
  Speaker 3: follow the total follower number. Now, I've always felt like
• 12:00
  Speaker 3: quality over quantity. I've always felt, even five six years ago,
• 12:05
  Speaker 3: engagement over followers. But right now the beauty of this
• 12:10
  Speaker 3: day and age is the way the algorithm works. The
• 12:12
  Speaker 3: way Instagram has moved. I've talked to metadirectly about this,
• 12:16
  Speaker 3: is that it's a lot more AI based. They're not
• 12:19
  Speaker 3: signaling as much, Oh, because you follow this page, we're
• 12:23
  Speaker 3: gonna serve it to you more like it used to
• 12:25
  Speaker 3: be a lot more about that, but now there's just
• 12:27
  Speaker 3: all these signals they're like like, for instance, you know,
• 12:29
  Speaker 3: I was at this event a couple of days ago.
• 12:32
  Speaker 3: The USA hockey team was celebrating winning the gold medal.
• 12:35
  Speaker 3: I was fortunate enough to be there. I only have
• 12:37
  Speaker 3: about ten thousand followers on my Instagram, but I have
• 12:41
  Speaker 3: a video reach of million views and half a million views.
• 12:44
  Speaker 3: And it's just because if you know how to work
• 12:47
  Speaker 3: the game. And so this is what I feel like individuals.
• 12:51
  Speaker 3: If I'm working with clients, I really stress to them. Okay,
• 12:55
  Speaker 3: maybe your followers didn't grow to the number that you wanted,
• 12:59
  Speaker 3: but wait, your views are of fifty percent over the
• 13:01
  Speaker 3: last NFL season. Is it that more important? Right? And
• 13:05
  Speaker 3: that's what I want people to know and learn.
• 13:08
  Speaker 1: Please don't go anywhere.
• 13:09
  Speaker 2: We'll be right back with more money Making Conversations Masterclass.
• 13:13
  Speaker 2: I need for you to do me a favor right
• 13:15
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• 13:35
  Speaker 2: back to Money Making Conversations master Class hosted by me
• 13:38
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  Speaker 2: Moneymaking Conversations dot com and follow money Making Conversations master Class.
• 13:47
  Speaker 1: On Facebook, X and Instagram.
• 13:49
  Speaker 2: Let's just talk about a talent that you have on
• 13:51
  Speaker 2: your roster, Jalen Rose, because he's very you know, he
• 13:54
  Speaker 2: has a great school or charter school program he has
• 13:58
  Speaker 2: in Detroit. How do you balance that and and and
• 14:01
  Speaker 2: support him because you know, he's still a guy who's
• 14:05
  Speaker 2: an analyst and everybody wants to know about him being
• 14:08
  Speaker 2: an analyst. Okay, everybody wants to know about where he's going,
• 14:11
  Speaker 2: but real, but we know that school is very important
• 14:14
  Speaker 2: to him. Talk about how you balance that for a
• 14:17
  Speaker 2: client that knows what his primary job is but constantly
• 14:21
  Speaker 2: wants to remind people what he does for the community.
• 14:24
  Speaker 3: Jaylen Row, Yeah, I like this example a lot because
• 14:28
  Speaker 3: this is a conversation I'll have with Jalen often where
• 14:32
  Speaker 3: he likes to talk more than basketball, Like he doesn't
• 14:35
  Speaker 3: want to be you know, all jail and who's who's
• 14:38
  Speaker 3: going to be the MVP this year. It's like, all right,
• 14:40
  Speaker 3: here's the top five picks, Like he wants like he
• 14:44
  Speaker 3: knows he has to do that and if you're in
• 14:46
  Speaker 3: that position, you're a next NBA player, you're an analyst.
• 14:50
  Speaker 3: But the good news for him is he wants to
• 14:52
  Speaker 3: talk about the community, the culture, other things happening besides
• 14:56
  Speaker 3: the NBA. So I think we just we use and
• 15:00
  Speaker 3: my strategy generally would be, like use those sexier topics
• 15:06
  Speaker 3: to at least the fans. I'm like, Yo, what do
• 15:08
  Speaker 3: you think about lately there's been a lot of fights
• 15:12
  Speaker 3: in the NBA feels like on the court talk about
• 15:14
  Speaker 3: that fight, or you know, what do you think about
• 15:16
  Speaker 3: NBA All Star weekend? And do you think they're doing
• 15:18
  Speaker 3: it right? You use some of those hot topics to
• 15:21
  Speaker 3: drive the engagement that might get from fans to then
• 15:24
  Speaker 3: be like, hey, look, I also have this going on late.
• 15:28
  Speaker 3: You know you also post that later that might not
• 15:32
  Speaker 3: get in the fans eyes as much likes and views,
• 15:36
  Speaker 3: because sometimes it's like, look, naturally we talk about Lebron James,
• 15:39
  Speaker 3: the Lakers, the numbers might just be higher. But I
• 15:42
  Speaker 3: think what you do is you give the fans enough
• 15:45
  Speaker 3: of the good content, high engaging content to then bring
• 15:50
  Speaker 3: your own products, your own things that you're promoting. And
• 15:53
  Speaker 3: like you said, what Jalen has done with the Jalen
• 15:55
  Speaker 3: Rose Leadership Academy, nothing's more important to him than that.
• 15:59
  Speaker 3: So the good news is he's always talking about it,
• 16:01
  Speaker 3: and we just make sure that it's an integral part
• 16:04
  Speaker 3: of the content strategy.
• 16:05
  Speaker 2: Tell us about something that started as a I want
• 16:09
  Speaker 2: to say, is a funny moment, right him run into
• 16:11
  Speaker 2: forty Zio Jazz and the Dash in a suit and
• 16:14
  Speaker 2: now that's his logo. Tell everybody how you balance him?
• 16:18
  Speaker 2: High profile guy, daily shows merch now with ESPN NFL Network,
• 16:23
  Speaker 2: so it's like you can't get away from ESPN.
• 16:25
  Speaker 1: Okay, yeah, yeah, we'll talking about Jalen Rose. Now let's
• 16:29
  Speaker 1: switch over to Rich Eisen.
• 16:31
  Speaker 3: Yeah yeah, I mean Rich, like you said, incredible story.
• 16:35
  Speaker 3: I mean the fact that he started as one of
• 16:36
  Speaker 3: the og Sports Center anchors. I mean, I know, he
• 16:39
  Speaker 3: just shared this picture last week. I don't know if
• 16:41
  Speaker 3: you saw it on social media, all the twenty original
• 16:44
  Speaker 3: Sports Center anchors and something like Tariko in the photo
• 16:47
  Speaker 3: it was Stuart Scott, all the legends, and then he
• 16:51
  Speaker 3: built his own show and then brought it back to ESPN.
• 16:55
  Speaker 3: I think it's one of the best stories for him.
• 17:00
  Speaker 3: You know what's great for him is he's got that
• 17:03
  Speaker 3: North Star, He's got that show five days a week,
• 17:06
  Speaker 3: and working with Rich is incredible because he understands it's funny.
• 17:12
  Speaker 3: And I'm sure you can relate to this. You don't
• 17:14
  Speaker 3: just become one of these high profile talent and content
• 17:17
  Speaker 3: person It doesn't happen overnight like he understands content, He
• 17:21
  Speaker 3: understands the importance of reels, and he gets in the
• 17:24
  Speaker 3: weeds on content and we love it. And for him,
• 17:30
  Speaker 3: I wasn't involved at all. Like we've been working with
• 17:33
  Speaker 3: Rich now for a few years. But his forty yard
• 17:35
  Speaker 3: dash incredible idea by him and his team, right, and Yeah,
• 17:39
  Speaker 3: what he does now is during the combine, he runs
• 17:41
  Speaker 3: out forty yard dash, raises a ton of money for
• 17:43
  Speaker 3: charity for cancer. And it's a great idea of branding
• 17:47
  Speaker 3: right where it's like people like the idea of him running.
• 17:51
  Speaker 3: He turned it into a content play, right. Actually, going
• 17:54
  Speaker 3: back to what we're just talking about, it's like Rich
• 17:57
  Speaker 3: had all this great content. He's talking about the NFL,
• 17:59
  Speaker 3: he's talking too about culture, He's getting big guests on actors, actresses,
• 18:05
  Speaker 3: and then he uses that to be like, Hey, I'm
• 18:07
  Speaker 3: going to promote my thing going right, I'm gonna run
• 18:10
  Speaker 3: this race, I'm gonna raise money for a good cause,
• 18:14
  Speaker 3: and it's going to become a part of my brand.
• 18:16
  Speaker 3: I think it's an incredible story and it's about leveraging
• 18:19
  Speaker 3: your brand to then be like, let me give back
• 18:22
  Speaker 3: to a good cause.
• 18:22
  Speaker 2: You know, how do we get in touch with your Brendan.
• 18:25
  Speaker 3: Yes, so I would say it's funny. I mean my
• 18:29
  Speaker 3: emails Brendan at Benown Agency dot com, it's just be
• 18:33
  Speaker 3: known bdkn Own, Instagram at b Coavinsky. I love Instagram,
• 18:40
  Speaker 3: as you know, it's funny. I gotta commend you, Like
• 18:44
  Speaker 3: I remember working with Steven in the beginning, and you know,
• 18:49
  Speaker 3: oh man, the beginning was so much fun. And then
• 18:51
  Speaker 3: you know he's he's loving the numbers and he's like,
• 18:53
  Speaker 3: I got my my manager. He wants to talk to you,
• 18:56
  Speaker 3: my number two, and uh probably like looking at these graphics,
• 19:01
  Speaker 3: you're like, well, what's going on, Steve? But all these
• 19:03
  Speaker 3: social media posts and you know, and you were very
• 19:07
  Speaker 3: supportive and it was really appreciated because you understanding the
• 19:13
  Speaker 3: value of branding and it was just so fun. And
• 19:17
  Speaker 3: I always appreciated and admired sort of the kingdom that
• 19:21
  Speaker 3: Rashan McDonald has has built. But again, yeah, your support
• 19:25
  Speaker 3: on my initition.
• 19:26
  Speaker 2: What's important because I always tell people I wake up
• 19:30
  Speaker 2: dumb and I like to be around people who can
• 19:32
  Speaker 2: pour intelligence or smart stories and smart information into my head.
• 19:37
  Speaker 2: And when I looked at you, I always always go
• 19:39
  Speaker 2: and anybody like you that specializes in the skill set
• 19:43
  Speaker 2: that is groundbreaking, Like right now, AI is groundbreaking, and
• 19:47
  Speaker 2: I'm sure you use AI and your process. Now you
• 19:51
  Speaker 2: have traditional marketing, and I have to say this used
• 19:55
  Speaker 2: to be called non traditional marketing, but it's moving to
• 19:57
  Speaker 2: be traditional marketing. How does that play itself out when
• 20:01
  Speaker 2: you look at the social digital world and in traditional
• 20:04
  Speaker 2: television marketing?
• 20:06
  Speaker 3: Yeah? Yeah, like you said, I think it's become traditional. Right.
• 20:11
  Speaker 3: A lot of the deals that people are getting when
• 20:15
  Speaker 3: they're getting a brand partnership, what are the deliverables? Right?
• 20:18
  Speaker 3: Of course you might be in a movie, you might
• 20:20
  Speaker 3: be a TV commerciate. What are they doing? Oh? What
• 20:22
  Speaker 3: do you got on Instagram? Right? How many you know? Oh?
• 20:25
  Speaker 3: You got a TikTok too, let's get it on TikTok
• 20:27
  Speaker 3: or LinkedIn as you and I love LinkedIn. I know
• 20:30
  Speaker 3: you love LinkedIn. I do as well. But yeah, it
• 20:35
  Speaker 3: feels like it's become part of it. But I think
• 20:37
  Speaker 3: one of the bigs you talk about marketing TV social.
• 20:41
  Speaker 3: One of the earlier questions, how do we tell people
• 20:45
  Speaker 3: how to market themselves on social? What do I do?
• 20:47
  Speaker 3: And it's like TV is built for the widescreen, right,
• 20:52
  Speaker 3: it's graphics it's important when you're marketing on social to
• 20:56
  Speaker 3: understand it's vertical. The graphics should be optimized for the screen. Right,
• 21:02
  Speaker 3: we talk about those Cowboys videos, like you know those
• 21:05
  Speaker 3: are built for social media, right when you're talking on TV.
• 21:09
  Speaker 3: Oftentimes the TV can translate to social very well. But
• 21:13
  Speaker 3: there's also an element of like, yeah, those graphics are
• 21:16
  Speaker 3: why they're for TV. Let's promote for social media. But yeah,
• 21:22
  Speaker 3: all the deliverables now, it's like social media is part
• 21:25
  Speaker 3: of it.
• 21:25
  Speaker 2: Really, it's important that people understand what you're saying is
• 21:29
  Speaker 2: that this is a brand that is taking over in
• 21:33
  Speaker 2: a way and people don't understand how to control it.
• 21:36
  Speaker 2: But here's the beauty of social media. When it comes
• 21:39
  Speaker 2: from brand support or somebody wanting to buy into you,
• 21:43
  Speaker 2: they can see what you're doing.
• 21:46
  Speaker 1: Like you said, like on television or streaming, they.
• 21:49
  Speaker 2: Might not know when that commercial airs and they said around,
• 21:51
  Speaker 2: but when you post, they know you post it and
• 21:55
  Speaker 2: they can see the engagement, they can see the likes.
• 21:58
  Speaker 1: Talk about how you have to.
• 22:00
  Speaker 2: Navigate that brenda because your work is immediately on display
• 22:05
  Speaker 2: and can't be challenged.
• 22:06
  Speaker 3: Okay, no, it's funny, and I will say it's one
• 22:09
  Speaker 3: of the biggest challenges of this job is you could
• 22:14
  Speaker 3: do ninety nine things amazing, right, I could do ninety
• 22:18
  Speaker 3: nine incredible posts, incredible thing the one time you do
• 22:23
  Speaker 3: let's say you do a tweet, right, because the media
• 22:25
  Speaker 3: is just all over Twitter, sorry x X, all over X.
• 22:29
  Speaker 3: But the one time you screw something up, you post
• 22:33
  Speaker 3: something that is precarious, you misspelled, the client will be like,
• 22:39
  Speaker 3: I'm gonna fire, you know, like fire the intern right,
• 22:42
  Speaker 3: so right, right, right, right, Everyone sees it. Right, It
• 22:45
  Speaker 3: doesn't matter all the ninety nine amazing things you did,
• 22:48
  Speaker 3: So that's one of the hard parts, and everyone sees it.
• 22:50
  Speaker 3: But I will say to metrics and data, I love
• 22:55
  Speaker 3: the fact that everything's open because number One, I'm very
• 22:58
  Speaker 3: confident in the work that I and my team does.
• 23:01
  Speaker 3: Number Two, we use it as storytelling, Like we will
• 23:04
  Speaker 3: talk in metrics. You know, I remember sending you recap
• 23:07
  Speaker 3: reports back in the day, and we will use that
• 23:12
  Speaker 3: because we I'm obsessed with data, right as you I'm
• 23:16
  Speaker 3: sure are with your show and your clients. Like data
• 23:19
  Speaker 3: tells the story and we like to, oh, look at
• 23:22
  Speaker 3: the views, look at the increases that you've seen. So
• 23:26
  Speaker 3: we like the fact that we can point to those, right,
• 23:28
  Speaker 3: because that's a way to measure success for us, and
• 23:32
  Speaker 3: I feel fortunate, and I don't. I know that it's
• 23:36
  Speaker 3: a lot harder sometimes if there's a billboard that I'm
• 23:39
  Speaker 3: driving down Miami Highway and I see a billboard, I mean,
• 23:43
  Speaker 3: it's not my industry, but like, I don't really know
• 23:46
  Speaker 3: how to measure the impact as much of the billboard.
• 23:49
  Speaker 3: But when you look at an Instagram post, you can
• 23:50
  Speaker 3: see like, oh wow, it's got one hundred thousand view
• 23:53
  Speaker 3: it's got a million views. We got all these comments, right,
• 23:56
  Speaker 3: And I will say that it's it's a blessing. It's
• 24:00
  Speaker 3: it's the other thing that I just thought of when
• 24:02
  Speaker 3: you said the commercial came out. They don't have to
• 24:05
  Speaker 3: find it. I remember talking to an ESPN talent and
• 24:10
  Speaker 3: when I was working there. They're like, he's like, yeah,
• 24:12
  Speaker 3: I'm really tight with the big boss. You know the
• 24:15
  Speaker 3: number two at ESPN. Right, I know the number two
• 24:18
  Speaker 3: at ESPN. Doesn't he can't watch my show every day, right,
• 24:21
  Speaker 3: he's watching five million shows. But he's like, he commented
• 24:24
  Speaker 3: about something in the show recently. It's like, it's definitely
• 24:26
  Speaker 3: because I posted on Instagram. It's because he follows me
• 24:28
  Speaker 3: on Instagram. He saw that show. The only way he's
• 24:32
  Speaker 3: watching my show is because he follows me on.
• 24:35
  Speaker 2: Instagram, right, And that's really important. Now, AI, we've brought
• 24:39
  Speaker 2: up that those magical letters. Is AI an asset for
• 24:43
  Speaker 2: you or is a challenge because of the fact that
• 24:46
  Speaker 2: so many people using AI to create marketing tools.
• 24:50
  Speaker 3: Yeah, AI is absolutely an asset, and I think anyone
• 24:54
  Speaker 3: who's sitting here in this position would be remiss to
• 24:58
  Speaker 3: not express that it's an asset. Is it a threat? Look,
• 25:04
  Speaker 3: you're always going to need the human component. I think that,
• 25:06
  Speaker 3: especially working in sports entertainment, as you know, you know,
• 25:12
  Speaker 3: people want a guy or girl. It's like they just
• 25:14
  Speaker 3: want to be able to be like people who are
• 25:15
  Speaker 3: very impatient or of limited time. They just want to
• 25:18
  Speaker 3: be able to call Reshana, be like rashon what's going on.
• 25:20
  Speaker 3: You know, I haven't seen all the so I think
• 25:23
  Speaker 3: that will always be the case. But AI helps us.
• 25:25
  Speaker 3: AI will help us build decks. AI will help us
• 25:28
  Speaker 3: do research. A I will help us with the analytics.
• 25:32
  Speaker 3: And there's a component where there's this one tool where
• 25:38
  Speaker 3: we can put in a podcast and it'll give us
• 25:40
  Speaker 3: the virality score. It'll look at everything an hour long
• 25:44
  Speaker 3: podcast and be like, we think these five videos are
• 25:49
  Speaker 3: highest on the Virality score list. That doesn't mean we're
• 25:53
  Speaker 3: blindly just accepting that, but it's a data point, right,
• 25:57
  Speaker 3: and we can look at that and be like, oh, okay,
• 25:58
  Speaker 3: let's try it, or we can use it for captions
• 26:01
  Speaker 3: on videos and so AI. Look as time goes on,
• 26:06
  Speaker 3: will it continue to eat into jobs? Yes? Will I
• 26:11
  Speaker 3: be out of a job probably tomorrow? No, but there's
• 26:16
  Speaker 3: absolutely like we are continuing. I continue to be self
• 26:19
  Speaker 3: conscious personally that I am not using enough. But it's
• 26:23
  Speaker 3: an asset. There's incredible ways to build it, to use
• 26:27
  Speaker 3: it to build what we're doing, and I encourage everyone
• 26:30
  Speaker 3: to use it. Wow.
• 26:32
  Speaker 2: He's the founder of be Known Agency, a boutique branding
• 26:35
  Speaker 2: and digital marketing firm specializing in sports and entertainment based
• 26:39
  Speaker 2: in Miami. Thank you for coming on the show, sharing
• 26:42
  Speaker 2: us your journey, your knowledge, your expertise, and more important
• 26:45
  Speaker 2: than your humbleness. Your humbleness is keep brother, because that
• 26:48
  Speaker 2: allows people to communicate what you know and they're getting
• 26:51
  Speaker 2: an authentic response from you.
• 26:54
  Speaker 3: Means so much. The last thing I'll give you, one
• 26:56
  Speaker 3: last thing, nugget that I think of a lot always
• 27:00
  Speaker 3: say it's not about what you know, it's who you know. Right.
• 27:04
  Speaker 3: My thing is, it's not about who you know, it's
• 27:07
  Speaker 3: about who knows you. Right. So meeting you know, you
• 27:12
  Speaker 3: know a lot of people Sean like, but it doesn't
• 27:15
  Speaker 3: mean you would go to bath for them necessarily. They
• 27:18
  Speaker 3: might vaguely know you, right, right, but if you intimately
• 27:22
  Speaker 3: know my work, you're like, oh, I know Brandon like,
• 27:25
  Speaker 3: he does good stuff. I want to have Mama Pod.
• 27:28
  Speaker 3: There's a difference, right, because a lot of people. Now,
• 27:31
  Speaker 3: you know a lot of people, but it doesn't mean
• 27:33
  Speaker 3: everyone do they really know you? You know. So that's
• 27:35
  Speaker 3: what I always think.
• 27:36
  Speaker 2: About, which is really cool because you know, you and
• 27:39
  Speaker 2: I we see each other rarelyand and we ran the
• 27:41
  Speaker 2: jails the super Bowl in San Francisco, and.
• 27:44
  Speaker 1: I went, why hasn't Brendan been on my show? Out
• 27:48
  Speaker 1: of sight, out of mind?
• 27:49
  Speaker 2: That's why you have to get out there, stay in
• 27:51
  Speaker 2: front of people and let people know that you're available.
• 27:54
  Speaker 2: And when they see that, they just steps you back
• 27:56
  Speaker 2: into another opportunity, which is his interview. And I want
• 27:59
  Speaker 2: to thank you again, my thank you for listening to
• 28:01
  Speaker 2: this episode. No I need for you to do me
• 28:03
  Speaker 2: a favor right now to follow or subscribe to Money
• 28:07
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• 28:10
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• 28:15
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• 28:19
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• 28:21
  Speaker 1: Keep winning.