Ep 144: Lead Product: The Biggest Mistakes People Make When Executing This Strategy

No BS Mastery Podcast · May 18, 2023 · 11m

I've been teaching how to successfully close and deliver a Lead Product for about eight years now. Over the years, I have read tons of Lead Product briefs. I have seen all kinds of ways that people and I have seen the same mistakes happen over and over again.

So today, I want to share the top five mistakes that I see people make when they execute a Lead Product.

Tune into this episode to hear:

How giving the client too much information in the LP brief actually makes it harder to close the bigger project

Why you don't want to include any execution as part of the brief

How to make your ideas in…