Episode 143: Customer Experience: the customer is just the beginning with Stan Phelps

Build a Better Agency Podcast · Jul 2, 2018 · 1m

We live in the ratings and review economy. While our clients (and I suspect we are guilt of this too inside our agencies) are busy chasing after the new customer, the truth is – if we don't create an amazing experience for our existing clients – we're sunk. It's tough to attract new business when your current customers are giving you mediocre reviews or rushing to social media to share your customer service blunder with their connections. Never forget that 70% of your net new revenue should come from existing clients. Odds are your clients are in the same boat. In today's world of…