EP 183: Word of mouth marketing with Steve Gordon

Build a Better Agency Podcast · Apr 8, 2019 · 1m

For 95% of all agencies, referrals and word of mouth are the #1 method of gaining new clients. On the one hand, that's great. It means your clients, friends, and peers love and trust you enough to introduce you to their friends and colleagues. Unfortunately, they're not always the right clients for our agency. What if they aren't a good fit? What if they are the furthest thing from a sweet-spot client for who you are and what your agency does? We have to be more intentional about referral and word of mouth. That's why my conversation with Steve Gordon arrived right on time. Steve has…