EP 194: How do you tell your agency's story with Park Howell

Build a Better Agency Podcast · Jun 24, 2019 · 1m

My entreé into agency life was as a copywriter. I loved digging around and finding the story underneath the story. That love was the foundation for my belief in the power of a strong and smart brand. For decades my agency has helped clients define, develop, and deploy their brand both internally and externally. It's still some of my favorite work to do. Understanding your unique story is a powerful competitive advantage for our clients and our own agencies. Without understanding what makes us unique – we have to swim in the sea of sameness and that's definitely swimming upstream! In this…