Latest / A Phil Svitek Podcast - A Series From Your 360 Creative Coach
How The Law of Diffusion of Innovation is a Perfect Framework to Find Your Audience
In the past, I've talked about the need to focus on the finding the right audience for yourself rather than waste time trying to convince people who won't respond to your work (https://youtu.be/7zhb9AZ8n9Y). Since then, I have an even deeper way of looking at it thanks to a new perspective. And that's through the lens of Everett Rogers' Law of Diffusion of Innovation. This episode explains what his theory is (https://philsvitek.com/wp-content/uploads/2022/01/LawOfDisffusion2.png) and then I discuss how it applies to any creative person out there. To further learn about the theory, read this…
The skinny
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