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SPOS #417 - What Great Brands Do With Denise Lee Yohn
Welcome to episode #417 of Six Pixels Of Separation - The Twist Image Podcast. Do great brands all something in common? What makes one brand thrive, while others survive and others die? If you asked Denise Lee Yohn, the answer might surprise you. In her new business book, What Great Brands Do - The Seven Brand-Building Principles That Separate The Best From The Rest, the former Sony Electronics executive and advertising agency professional (who worked on Burger King, Land Rover and Unilever) believes that there are many things that brands can proactively do to better align themselves, in a…
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