EP 294: Claim your authority by being a published author with Tony Paustian

Build a Better Agency Podcast · May 24, 2021 · 1h 2m

You have a simple choice when it comes to biz dev. You can chase after strangers or you can attract people who are drawn to you because of your expertise. They'll come to know, like and trust you and when they're ready to hire an agency, they'll reach out. One of the best ways to position yourself as an expert is to be a published author. Many agency owners want to position themselves as an expert but can't imagine how they'd actually write a book. Returning guest Dr. Anthony Paustian owns a hybrid publishing company called BookPress Publishing. Stephen Woessner and I worked with Tony as we…