Latest / The Missing Middle Podcast
The Hidden Algorithm Deciding What You Pay
What if companies could figure out the exact maximum you’re willing to pay, and charge you exactly that?That’s the promise of surveillance pricing: using your personal data, purchase history, location, online behavior, and even financial information to tailor prices specifically to you.In this episode, Cara Stern talks with Vass Bednar, managing director of the Canadian Shield Institute and author of The Big Fix, about why this issue is suddenly on the political agenda in Canada, and what it means for consumers.They discuss:What surveillance pricing is, and how it differs from ordinary…
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