Latest / Direct From Hollywood with Ryan Seacrest / Direct From Hollywood with Ryan Seacrest: Do TV Audiences Prefer Free Streaming With Ads or Paid Subscriptions Without Ads? We Now Have an Answer
Transcript
- 0:00Speaker 1: Direct from Hollywood with Ryan Seacrest. A big question is
- 0:04Speaker 1: loomed over Hollywood for the past few years, which do
- 0:06Speaker 1: TV watchers loathe more advertisements on their streaming services or
- 0:11Speaker 1: higher fees in order to enjoy interruption free programming. We
- 0:14Speaker 1: might finally have the answer, and it turns out the
- 0:15Speaker 1: average American consumer first saving their money over their time
- 0:18Speaker 1: and has embraced the ad model. The research firm Antenna
- 0:21Speaker 1: has published a new report revealing that ads supported streaming
- 0:24Speaker 1: subscriptions have nearly doubled in the past two years alone,
- 0:28Speaker 1: leaping from fifty three million subs to over one hundred million,
- 0:32Speaker 1: while by comparison, premium services like Netflix and Disney Plus
- 0:35Speaker 1: have seen essentially no growth in the same timeframe, and
- 0:38Speaker 1: sixty five percent of those customers are new rather than
- 0:41Speaker 1: downgraders looking to save a few bucks. Free platforms like
- 0:43Speaker 1: YouTube also actually get more viewtime now than giants like Netflix,
- 0:48Speaker 1: with ad supported content now accounting for seventy two percent
- 0:50Speaker 1: of all viewing that's direct from Hollywood