Under the Radar: Una Brands on the business of buying and building e-commerce brands

Your Way Home with Hongbin Jeong · Mar 31, 2023 · 16m

Founded by the co-founder of foodpanda and budget hotel chain Zen Rooms, Kiren Tanna, Una Brands is an e-commerce aggregator that acquires and scales e-commerce brands based in APAC. The company focuses on acquiring companies with strong independent branding and which have annual revenue of between US$300,000 and US$20 million, and uses technology to optimise and automate product placement and marketing across a range of distribution channels. Una Brands currently acquired and operates over 20 e-commerce brands across six countries including ergonomic furniture brands ErgoTune and EverDesk+…