Episode 16: Chemistry is Key in New Business, with Bob Sanders.

Build a Better Agency Podcast · Jan 25, 2016 · 1m

Bob Sanders is a powerhouse in the marketing industry. He has previously worked with Agency Management Group, a firm that specialized in the operations, finance, and technology consultations for multinational agencies around the world. Since then, he has become the leader of Sanders Consulting Group, a leading consulting firm specializing in helping agencies implement best practices faster and more effectively. What you'll learn about in this episode: How agencies can manipulate chemistry to their advantage The four quadrants people fall into and why this is an important thing to be able to…