075 - The Hidden Cost of Discounting in Your Salon
Discounts can feel like a quick fix. You get that “sugar hit” of cash flow when you need it and on the surface it feels like it’s working. But behind the scenes? Discounting can silently drain your profitability and keep you stuck on a hamster wheel of short-term wins instead of long-term growth. I’ll walk you through: • Why discounts feel good in the moment (but don’t serve you long-term) • How to think differently about filling your books without slashing your prices • A personal example that highlights just how damaging discounts can be for your bottom line This is a big mindset shift and…
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