Latest / The Steve Harvey Morning Show / Kimberly and Amaya Smith Full Interview

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Kimberly and Amaya Smith Full Interview · The Steve Harvey Morning Show

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Speaker 1: heart or text I Heeart to five hundred, five hundred.
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Speaker 1: My next two guests are best friends. They have the
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Speaker 1: same last night. They're best friends who noticed a beauty
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Speaker 1: gap towards women of color and not too many big
1:33
Speaker 1: name retail stores care products that cater to women of color.
1:36
Speaker 1: This is very true. I have six sisters, so I'm
1:39
Speaker 1: kind of like an authority on women of color when
1:41
Speaker 1: you have six sisters, five of them four of them
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Speaker 1: older than me. So I've been seeing a lot of
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Speaker 1: women of color in my life. The Brown Beauty co
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Speaker 1: Op is the brown child of Kimberly and A Maya.
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Speaker 1: Kimberly Hills from Philly but calls dc HA home. Please
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Speaker 1: welcome to money making conversations Kimberly and Amaya Smith, thank you,
2:00
Speaker 1: thank you for having more hang. You know, I had
2:02
Speaker 1: to get that out, you know, so both so we're talking.
2:04
Speaker 1: I'm talking to a couple of East Coast ladies. Yes
2:07
Speaker 1: you are okay. Then we get to look at the voices.
2:11
Speaker 1: So Maya can you can you say something? I'm a Maya.
2:16
Speaker 1: Good morning, good to be on okay, Kimberly, Hi, this
2:20
Speaker 1: is Kimberly, good morning. A little bit more energy right there.
2:23
Speaker 1: Kimberly was way up there. You know she's on coffee.
2:26
Speaker 1: She's on coffee, alright, Maya. You know she's down there
2:29
Speaker 1: doing her thing. You know, how did you guys meet?
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Speaker 1: First of all, let's get to the relationship, because it's
2:34
Speaker 1: a relationship that started with a friendship. There now as
2:37
Speaker 1: a business relationship, and it's always interested. I remember when
2:40
Speaker 1: I had my comedy club, I had family, and when
2:42
Speaker 1: you're working with friends and families, always a dynamic that
2:45
Speaker 1: can be great or as a dynamic be a struggle.
2:49
Speaker 1: In this situation has been very successful. How did you
2:51
Speaker 1: two meet? Sure? Well, it was about seven years ago.
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Speaker 1: We met at a sorority meeting. We are both a
2:58
Speaker 1: Kase me and yeah, yeah, so yeah at a graduate
3:07
Speaker 1: chapter meeting. And at the time we were just you know,
3:11
Speaker 1: we were looking for a girlfriend that was interested in,
3:14
Speaker 1: um maybe happy hour or something. And it turns from
3:18
Speaker 1: a social just like let's meet, to a friendship to
3:22
Speaker 1: travel partners and that blossoms and to best friends and
3:25
Speaker 1: then that turned into just now this new business partnership. Now, okay,
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Speaker 1: First of all, I love the fact for something memorile
3:35
Speaker 1: make SI figh. That's why I just dove right on
3:37
Speaker 1: it with just key week, you know, thinking I had
3:39
Speaker 1: to go and let you guys know, I know, I
3:42
Speaker 1: know the lingo. Yeah, and so it's great because like
3:46
Speaker 1: I said, that that sorority of fraternal relationship can create
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Speaker 1: that initial bond. You have a similar call, a similar passion.
3:54
Speaker 1: You're about to community. You about uh, certain everybody, every
3:59
Speaker 1: certain type of people. Pledge organizations usually leads to a
4:02
Speaker 1: professional lifestyle after a level of academic accomplimation in college
4:06
Speaker 1: because everybody just can't pledge. We need to get that
4:08
Speaker 1: cleared up to everybody. You just can't walk up to
4:10
Speaker 1: I want to be a member of a K eight,
4:12
Speaker 1: you can't do that. And so so so, like I said,
4:15
Speaker 1: it initially started out to be in a social opportunity.
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Speaker 1: What did What did that the business aspect take off?
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Speaker 1: Was it just to like minded, like minded individuals coming together.
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Speaker 1: I think Kimberly actually brought up the partnership initially, but
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Speaker 1: we both kind of had similar ideas and started talking
4:38
Speaker 1: about our ideas together. Kim started a business online catering
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Speaker 1: towards women of color featuring beauty products, and I had
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Speaker 1: always wanted to start a natural hair product store where
4:49
Speaker 1: women could go in person and get products in store
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Speaker 1: and get information and get community and learn about their hair.
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Speaker 1: Together and then sort of chatting about oursel for businesses,
5:00
Speaker 1: we realize, oh, this might actually make more sense together um,
5:06
Speaker 1: And I think Kim has talked about this before and
5:09
Speaker 1: other interviews. A lot of entrepreneurs think, oh, I'll just
5:12
Speaker 1: go it alone. I've got this great idea, I'll do
5:15
Speaker 1: it by myself. I'll figure it out, and they don't
5:19
Speaker 1: realize that they might have a resource in partnering with
5:22
Speaker 1: somebody else who has a similar idea, who's like minded,
5:25
Speaker 1: who can also share the burdens and also share the
5:28
Speaker 1: financing um and also share the idea and creation of
5:32
Speaker 1: the business and so UM. I think Kim sort of
5:35
Speaker 1: generated the conversation, but when she mentioned it, I was like, Okay,
5:39
Speaker 1: that would make sense. And frankly, we're two businesses and
5:42
Speaker 1: one so we also split the rent. So about when
5:47
Speaker 1: people it's important. You know, retail is very expensive to
5:52
Speaker 1: get into a storefront, and so thinking about whether or
5:55
Speaker 1: not you can partner with somebody will help. UM will
5:59
Speaker 1: help with finances as well, and so uh, we just
6:03
Speaker 1: combined ideas and you know, lo and behold. We started
6:07
Speaker 1: in March of last year thinking about it, and by
6:10
Speaker 1: December we opened our own business. I'm gonna tell you something.
6:14
Speaker 1: Let me just give a little history on me and
6:15
Speaker 1: haircare women haircare because I started a hair caroline I
6:19
Speaker 1: thought I could. It was called Perfect Hair and and
6:22
Speaker 1: so I jumped out there with with the hairpieces Brazilian
6:26
Speaker 1: and I thought that, hey, I'm popular, I got a
6:31
Speaker 1: popular brand. I should be able to sell and we
6:34
Speaker 1: did say but it just didn't. It just didn't involve it.
6:37
Speaker 1: And I wanted to say that because I felt that
6:39
Speaker 1: because we didn't have the relationship, and that's why I
6:42
Speaker 1: wanted to bring UM YouTube on the on the phone
6:45
Speaker 1: and talk about that relationship. Because I thought I had
6:48
Speaker 1: to model for success. I had the top brand to
6:50
Speaker 1: be able to talk about it, I had the finances
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Speaker 1: to be able to fund it, and I brought in
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Speaker 1: the top manager to manage it. But it was something
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Speaker 1: missing in there. And then you said every sean, she
7:01
Speaker 1: had the background and it was all right to split.
7:04
Speaker 1: But also you guys had a common thought because this
7:07
Speaker 1: also was a passion project. Correct, Yeah, yeah, and I
7:11
Speaker 1: you were mentioned everything that you had. I'm like that
7:14
Speaker 1: we didn't have y of those things for the most part,
7:16
Speaker 1: but but what we did have and what we do have,
7:21
Speaker 1: you were hit the nail on the head. Is that
7:23
Speaker 1: passion um we're approaching us, you know one as business owners,
7:26
Speaker 1: that we're also approaching it as consumers. What is it
7:29
Speaker 1: that we want to see? And what did we what
7:32
Speaker 1: we're not seeing in the market that we knew ourselves,
7:35
Speaker 1: women that we know, women that we come across, what
7:38
Speaker 1: is it that they were wanting? And as we were
7:41
Speaker 1: creating what this store was going to be, we realized
7:44
Speaker 1: that we needed it to be more than just a
7:46
Speaker 1: retail space. It really needed to be a community space,
7:50
Speaker 1: a space where we are supporting other businesses, but we
7:53
Speaker 1: really brought our passion and consumers, we brought that to
7:57
Speaker 1: the forefront. Yeah, because it was just money to me.
8:00
Speaker 1: You know, it's about seeing an opportunity to make money.
8:02
Speaker 1: And I would just tell you not really understanding the brand,
8:05
Speaker 1: not really understanding the little things so that motivate women
8:10
Speaker 1: to motivate, but that your buyers to extend beyond. Just
8:15
Speaker 1: because it was the online you know. So we were
8:17
Speaker 1: online so we didn't have to we didn't open the
8:19
Speaker 1: store and anything. So I got a got a great
8:21
Speaker 1: website built out that we were ready. So I just
8:24
Speaker 1: wanted to point that out the individual who listened to
8:26
Speaker 1: the shows that you can have all those tools, all
8:29
Speaker 1: those elements in place, but if you don't do the homework,
8:32
Speaker 1: if you don't have the passion, it can equally fold
8:35
Speaker 1: up just as quickly as it was launched. True. Yeah,
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Speaker 1: I think that's really right. And I would say, you know,
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Speaker 1: every day that I'm in the store, I love being
8:44
Speaker 1: in the store, Like I'm almost like as bad as
8:49
Speaker 1: a consumer in my own store. I try to prevent
8:53
Speaker 1: prevent myself from shopping in my own store because I
8:57
Speaker 1: just I just have fun in there. Um, And I
9:00
Speaker 1: think we created an experience that we always wanted to
9:03
Speaker 1: have UM and we both really love beauty and so
9:06
Speaker 1: it's not a hard dream and it's not a hard
9:10
Speaker 1: hard thing for us to do because it's something that
9:13
Speaker 1: we really both enjoy and that makes it that makes
9:16
Speaker 1: it that much easier when we come back. I wanted
9:18
Speaker 1: to discuss the difference between brick and mortar and online.
9:21
Speaker 1: I kind of have an idea, but let's sell out
9:23
Speaker 1: of listeners. Hear what you two have to say, right
9:26
Speaker 1: back with more money making conversations. Hi, just for Sean
9:30
Speaker 1: McDonald and you're listening to money making conversation. Money making
9:33
Speaker 1: conversation going on two years. Anniversary would be in May.
9:36
Speaker 1: And it amazes me how we continue to grow. I
9:39
Speaker 1: shouldn't say amazing, being you know, you put a plan
9:41
Speaker 1: in place and you tell people what you're trying to do,
9:44
Speaker 1: and guess what they come because they want to market
9:47
Speaker 1: their brands. They want to talk to people who are
9:50
Speaker 1: really they were, respectful of their brand. We have two
9:53
Speaker 1: fantastic ladies of A k A on the phone from
9:58
Speaker 1: the East Coast. World of the Brown Beauty co Op
10:01
Speaker 1: is the brainchild of Kimberly and a Maya, both of
10:03
Speaker 1: their last name is Smith. Um they call a DC home. Please.
10:07
Speaker 1: Walking back to the show, Kimberly and Maya. Yeah, so
10:11
Speaker 1: you're talking about when you go in your store, you
10:14
Speaker 1: just like you're just like a kid in the candy store.
10:16
Speaker 1: You know, they eating up your profits. So so we
10:24
Speaker 1: we go online and we go and because you know, online,
10:28
Speaker 1: and we have like I said, I started a business online.
10:31
Speaker 1: I didn't have the passion, didn't do my homework, It
10:33
Speaker 1: didn't do as well as I wanted it to do. Okay,
10:36
Speaker 1: you said, Richard, we didn't have any of those things.
10:38
Speaker 1: We had the passion, we did the homework. You know,
10:41
Speaker 1: you started out online, you nurtured the relationship and all
10:44
Speaker 1: of a sudden you found a partner who had the
10:46
Speaker 1: same passion. And so how did we go from online
10:50
Speaker 1: to brick and mortar? And wasn't that scary? Yeah? Well,
10:54
Speaker 1: I would say, um, it wasn't scary because when I
10:57
Speaker 1: started um my website on Marjohnny, I knew that I
11:01
Speaker 1: wanted to have a freaking mortar space. I didn't know
11:04
Speaker 1: how long it would want to take me to make
11:06
Speaker 1: that happen, but I knew that that was the end goal.
11:09
Speaker 1: When it comes to beauty. To me, it's something that
11:12
Speaker 1: you need to be able to experience physically. You need
11:15
Speaker 1: to have that techtile experience, need to smell it, feel it,
11:18
Speaker 1: try it on um. So although I was built in
11:21
Speaker 1: the online website and I was trying to still make
11:24
Speaker 1: that a person personal connections through the computer, there's nothing
11:28
Speaker 1: like a physical location for beauty. And so when Amy
11:32
Speaker 1: and I start talking about this, I was really excited
11:34
Speaker 1: because I was thinking, like, yes, I can make this
11:37
Speaker 1: happen a lot sooner than if I wait and try
11:40
Speaker 1: to do this on my own and wait for outside funding.
11:43
Speaker 1: So the physical location for beauty is something to me
11:46
Speaker 1: that I think is necessary. There's a lot of online
11:49
Speaker 1: businesses that don't need to be don't need to have
11:51
Speaker 1: a physical location, and if you don't need it, don't
11:54
Speaker 1: do it. I mean, it's it's definitely a huge investment.
11:57
Speaker 1: But I think for the in the beauty space, that
12:01
Speaker 1: only enhances your your business and it allows for women
12:06
Speaker 1: to be able to come in and for us our
12:08
Speaker 1: targets from the color, it gives us something that we
12:11
Speaker 1: are not experiencing right now, going into a store that's
12:14
Speaker 1: owned by people that look like you, that can sit
12:16
Speaker 1: and give you advice because they've experienced the same concerns
12:20
Speaker 1: or frustrations that you have experience. To tell me their experience.
12:23
Speaker 1: I walk into your door. Uh tell me, tell me
12:26
Speaker 1: the experience, because you got me excited. I'm a man,
12:30
Speaker 1: he too, so I'm coming male at ball headed, but
12:34
Speaker 1: I want to come. I want to come. You know,
12:38
Speaker 1: we have guys come in as well too, and we're
12:40
Speaker 1: gonna ask some guys stuff too. But yeah, I mean,
12:43
Speaker 1: it's amazing working in there because every day customers walk
12:47
Speaker 1: in the door and they say thank you. When they
12:50
Speaker 1: walk in the door, before they even buy anything, they
12:52
Speaker 1: say thank you, UM, and they're just so grateful that
12:55
Speaker 1: we actually exist. People want women walk in and say
12:59
Speaker 1: thank you for being here. We needed you. We're so
13:02
Speaker 1: glad you're in this space. We're so glad to have
13:05
Speaker 1: something for us, UM. And we wanted to create a
13:09
Speaker 1: space that's not just a retail store but also a
13:12
Speaker 1: community space. So we have like a little couch areas.
13:16
Speaker 1: We call it our living room. You can hang out there.
13:19
Speaker 1: We have somebody throw a birthday party there actually on Saturday,
13:22
Speaker 1: her and her girlfriend's came had cupcake strengths and wine
13:26
Speaker 1: shot for beauty products. Uh, and the store is beautiful.
13:29
Speaker 1: We think it's beautiful, but a lot of think it's
13:33
Speaker 1: beautiful too. And you get to walk around in a
13:37
Speaker 1: high end retail space with products that are four women
13:41
Speaker 1: of color, majority owned by women of color, and shot
13:46
Speaker 1: for things that are really made and uh made for
13:51
Speaker 1: you and women like you and your friends. And it's
13:54
Speaker 1: just a very different experience than that a lot of
13:57
Speaker 1: than a lot of black women get who feel like
13:59
Speaker 1: they're allgated to one small aisle in a convenience store,
14:03
Speaker 1: or you know, they're shopping for products while picking up
14:06
Speaker 1: toilet paper and a whole bunch of other things. You know,
14:09
Speaker 1: what what what? What can one buying you in your store? What?
14:14
Speaker 1: What do you say? What do you say? Everything? So
14:18
Speaker 1: we we hit all categories hair care, gain care, m
14:23
Speaker 1: bath and body and cosmetics. So do you need a makeover?
14:28
Speaker 1: We have that. So we have makeup artists as well.
14:29
Speaker 1: So meny foundations we have that. Yes, if you're looking
14:33
Speaker 1: for a new skin care regimen, moisturize those cleanser toners,
14:36
Speaker 1: we have that. Um. When it comes to hair care,
14:39
Speaker 1: everything you need from conditioners to um uh two stylers,
14:45
Speaker 1: to gel to everything to brushes. Um, that's what the
14:49
Speaker 1: experience comes in because, like I said, you know, I
14:52
Speaker 1: go to Alta. You know, they have a little makeup
14:54
Speaker 1: person over there hand. I'm telling you, that's why I
14:56
Speaker 1: get my point said, I'm just let y'all know your
14:58
Speaker 1: boy going dot that look good, a little skin cream
15:03
Speaker 1: and all that stuff. So the thing that I like them,
15:07
Speaker 1: I like there didn't have the experience. And so that's
15:10
Speaker 1: something I've never seen in the African American format, is
15:12
Speaker 1: that the experience you're talking about. You can have somebody
15:15
Speaker 1: dry on the makeup and and do these makeovers. And
15:17
Speaker 1: so that's the experience that I really want people to
15:20
Speaker 1: understand that when they walk into your your your story.
15:23
Speaker 1: That's really an evolution and branding for African American stores. Yeah. Yeah,
15:30
Speaker 1: so so you really kind of like, you know, what
15:32
Speaker 1: do you care? What you want to do? I want
15:33
Speaker 1: to So basically you built this on what you want
15:36
Speaker 1: you know, this is what I want to experience when
15:37
Speaker 1: I walk in the store. And that's missing correct. Oh yes, yes, yes,
15:42
Speaker 1: I mean it's almost sounds kind of selfish, but yeah,
15:44
Speaker 1: like what you want to be, you know, and like
15:48
Speaker 1: earlier when she comes then she's so excited. I'm the
15:50
Speaker 1: same way too, So when I'm looking around, I'm just
15:53
Speaker 1: I want to shop there. Like everything that's in that store,
15:57
Speaker 1: we personally use it as well. So this isn't and
16:00
Speaker 1: that's another difference. This is not a store where it's
16:03
Speaker 1: where there's a disconnect, where we're selling products that we
16:05
Speaker 1: don't need ourselves, Like we use these products, and when
16:08
Speaker 1: you come in and ask questions, we're giving you a
16:11
Speaker 1: response based on our personal experience and our personal love
16:14
Speaker 1: for the products and the brands and the people behind
16:17
Speaker 1: the brand. We are very intentional on the brands that
16:20
Speaker 1: we choose because we we we connect to the brand
16:24
Speaker 1: stories and we connect to the brand founders, so that
16:27
Speaker 1: is important to us as well. This is really a
16:29
Speaker 1: three sixty approach to the business. It's about the consumer,
16:32
Speaker 1: it's about us as the business owners, but it's awful
16:34
Speaker 1: about those brand owners that we are featuring as well.
16:38
Speaker 1: So that's really keeping those dollars, you know, circulating and
16:43
Speaker 1: recycling in the black community because we're doing it three
16:46
Speaker 1: approach to that. Let me as this, So when you're
16:48
Speaker 1: doing these demos, do you ever do Facebook live or
16:50
Speaker 1: periscope when you're doing these demos in your stores. Yeah,
16:54
Speaker 1: so we did, Yeah, yeah, we did do an I
16:57
Speaker 1: G live so and we're going to continue to that
17:02
Speaker 1: because that's hot. That's you know, because first of all,
17:04
Speaker 1: I want that experience. Here's my whole thing is that.
17:08
Speaker 1: Uh you know, I'm a talent. I do camera. I'm
17:11
Speaker 1: still going television. So I'm always looking for makeup, you know,
17:14
Speaker 1: skin tones and things like that. So if I come
17:16
Speaker 1: into your store, I can go, look, look at my face?
17:19
Speaker 1: What what kind of code's dark spot? To make my
17:22
Speaker 1: bags kind of disappear? So I can walk in there disappear.
17:26
Speaker 1: But if you can make I'm going I'm there tomorrow
17:28
Speaker 1: and so every day, Okay, when you get it from
17:34
Speaker 1: Rushaw McDonald's, I would be there because because either things.
17:38
Speaker 1: So when I walk in the store, I said, Hi
17:40
Speaker 1: this Rashaw. Look, I'm doing television. How can you really
17:44
Speaker 1: make my skin blend? I got the ball head? How
17:46
Speaker 1: can I do this myself? And I hire a professional?
17:49
Speaker 1: What would happen next? So? Yeah, if you're looking for, um,
17:57
Speaker 1: a cosmetic product to cover something up, or you looking
18:00
Speaker 1: for a skin care regiment, We're going to walk you
18:02
Speaker 1: through that. I'm gonna ask you questions about your skin type,
18:06
Speaker 1: what type parts are you currently using? UM, so we
18:09
Speaker 1: can really tell our recommendations to something that we feel
18:14
Speaker 1: is going to work. So everything is tailored to you.
18:17
Speaker 1: Although you know we want to make that sale, I
18:20
Speaker 1: don't want to. I don't want someone walking out and
18:22
Speaker 1: then coming back to me saying, look this work. Did
18:28
Speaker 1: you listen? We know how we Okay, guy talking bad
18:37
Speaker 1: about us in the streets. Okay, So you want to
18:41
Speaker 1: make sure that we are having a real genuine conversation
18:44
Speaker 1: and you want to sell, but we don't want to
18:48
Speaker 1: sell you something that we don't believe is going to
18:50
Speaker 1: work for you. Well, I love talking to both of you.
18:53
Speaker 1: Please tell me where you're located at in DC, because
18:55
Speaker 1: I'm a DC every Wednesday, so I'm gonna make a
18:57
Speaker 1: point of it to trying to drop out your store.
19:00
Speaker 1: So how about by We're in the heart of DuPont Circle.
19:04
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