Latest / The Steve Harvey Morning Show / Rochelle Brown & Sonia Armstead Full Interview

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Rochelle Brown & Sonia Armstead Full Interview · The Steve Harvey Morning Show

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  Speaker 1: next guest, which I hadn't started, a long time owners
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  Speaker 1: of the production company called Powerhouse. The company was launched
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  Speaker 1: in two thousand three and they pride themselves on their
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  Speaker 1: passion and dedication they give to each project and they're
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  Speaker 1: proving the ability to create an execute highly rated original
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  Speaker 1: programming that can be seen on top cable networks like
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  Speaker 1: TBS Food Network, TV One Fine Living, b t J
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  Speaker 1: Cooking Channel, and Disney, just to name a few. Please
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  Speaker 1: work with the money making Conversation the dynamic producing duo
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  Speaker 1: Sonya Armstead and Rochelle Brown. Hello, Hied. First of all,
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  Speaker 1: you're in the same city, are you? Are you different locations?
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  Speaker 1: Good talking like twins and as you mentioned earlier, we are.
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  Speaker 1: We are grinding and heading to our next production. Okay, production,
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  Speaker 1: can you use it? Is? It is? Could we talk
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  Speaker 1: about your next the production you're going to were king?
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  Speaker 1: We are um, super super excited. This is Rochelle Brown speaking.
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  Speaker 1: We have been selected by Creo TV, which is a
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  Speaker 1: new millennial network for African American women serving a very
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  Speaker 1: undeserved audience for content on lifestyle programming and we are
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  Speaker 1: the official production arm launching the network with four new
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  Speaker 1: original lifestyle shows. So we have one show called Jeff
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  Speaker 1: Eat Once Jeff j J who was one of the
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  Speaker 1: hottest young up and coming down the earth. MS. Brown
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  Speaker 1: just had him on the show, just had him on
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  Speaker 1: the show, went to his restaurant in New York. Two
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  Speaker 1: weeks ago. I love it. I just want to let
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  Speaker 1: you know I'm helping out your brain. I'm helping out
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  Speaker 1: your brain. Continue awesome, awesome, thank you, thank you, thank you,
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  Speaker 1: thank you. And then um our second show is a
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  Speaker 1: show called You So Kitchen was Chef Jonnards Wells and
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  Speaker 1: Borshea Thomas where we take a vegan and the really
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  Speaker 1: um fine take on new Southern cooking, mix them together
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  Speaker 1: and give people options and we're really excited about that.
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  Speaker 1: And then our third show, UM, we'll be a travel
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  Speaker 1: show where it's been done for the first time when
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  Speaker 1: we're taking ties and Shop and Elton Anderson and putting
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  Speaker 1: them together and traveling to an African American perspective, UM
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  Speaker 1: really fine, tuning outlines on culture. And last but not
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  Speaker 1: least is a super super big, excited show called Living
• 7:43
  Speaker 1: My Design with Jacking Jack where we give your house
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  Speaker 1: and redesign and you'll love this Raissan. You get a
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  Speaker 1: reveal and the meal oh oh so you better know
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  Speaker 1: you know, you know, I can America people celebrate over food,
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  Speaker 1: over everything. And then we also hear a powerhouse love
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  Speaker 1: trying to get something new you've never seen the show
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  Speaker 1: like on a food network on an HTV that gives
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  Speaker 1: you the festival world. So we're gonna give you a reveal. Well,
• 8:19
  Speaker 1: that's really hot. So that's the Jeff Grenard. I promote
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  Speaker 1: him every Saturday. I've been promoting the show every Saturday
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  Speaker 1: on my Facebook page. So again, another relationship I'm helping.
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  Speaker 1: Didn't even know I was helping because of the fact
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  Speaker 1: that I just trust the relationships and what you're trying
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  Speaker 1: to do. And then the Travel show give it. Give
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  Speaker 1: us a little bit more detail on that travel show.
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  Speaker 1: That really interests me. Where are they traveling? Is it
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  Speaker 1: all state side when I say state side in the
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  Speaker 1: United States? Or they just where are they going? Well?
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  Speaker 1: This is this is the great thing about the travel show.
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  Speaker 1: That's the sign you're speaking with Sean. The great thing
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  Speaker 1: about the travel show is that we're gonna take you
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  Speaker 1: all over. We'll take you off the Beating Pass on
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  Speaker 1: the East coast, the west, so that are culturally authentic
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  Speaker 1: to us. UM. You know, that's the great gallery, the
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  Speaker 1: great person that's out there designing UM. But you can't
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  Speaker 1: do a show and and help and live through the
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  Speaker 1: lens of our eyes without going to the Motherlands. So
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  Speaker 1: we are going to go to Africa. We are going
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  Speaker 1: to you know, highlight some of the great things about
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  Speaker 1: our people um Uh Museum, just cultural things that make
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  Speaker 1: us who we are. So we are going to head
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  Speaker 1: to Africa, and we're also going to tap into the
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  Speaker 1: Caribbean because when you start looking at things full circle,
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  Speaker 1: it just seems like the Caribbean and Africa are natural
• 9:31
  Speaker 1: places to go, but everybody can't just hop a plane
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  Speaker 1: and go there. So we're gonna also show places and
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  Speaker 1: the continental US that you need to go to people,
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  Speaker 1: you need to see people what you're doing, people that
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  Speaker 1: you need to support, and you know, just help uplift
• 9:43
  Speaker 1: each other, you know, And so that's that's very important.
• 9:46
  Speaker 1: And so it's quote lens of culture, and you will
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  Speaker 1: be getting a bird's eye view of our culture through
• 9:50
  Speaker 1: the lens of these two awesome posts that are gonna
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  Speaker 1: take you two places off the beaten path. Now some
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  Speaker 1: places will be on the beaten paths, but things that
• 9:58
  Speaker 1: you didn't know you didn't know maybe for that um
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  Speaker 1: A gallery that you know, we hear about all the
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  Speaker 1: time was founded and owned and operated by the African American.
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  Speaker 1: So we're diving deep into the backgrounds of these travel
• 10:09
  Speaker 1: locations just to make sure when you do hit the
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  Speaker 1: road with your family on that family union or hit
• 10:14
  Speaker 1: the road on a business trip, take to take two
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  Speaker 1: minutes out to go out and learn a little bit
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  Speaker 1: about yourself and support that person that's out there grinding
• 10:23
  Speaker 1: as we are. See, they can pitch, That's the key.
• 10:27
  Speaker 1: They can They can pitch. You know, one get tired
• 10:30
  Speaker 1: up and just pick up to just start talking, you
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  Speaker 1: know what. We we joke and we always say we're
• 10:35
  Speaker 1: the ying and the Yang because sometimes you know, when
• 10:37
  Speaker 1: when Rochelle's going hard and I'm like, oh lord, Rochelle,
• 10:39
  Speaker 1: I don't know if I can talk, and don't good,
• 10:41
  Speaker 1: Well I can, but and then she just she can
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  Speaker 1: pick up, and you know, we sort of we kind
• 10:45
  Speaker 1: of know when to go and when the stop when
• 10:46
  Speaker 1: to go and you know, but you know what, we've
• 10:49
  Speaker 1: been in business for sixteen seventeen years together, so and
• 10:52
  Speaker 1: we've been we were friends before that. So I think
• 10:54
  Speaker 1: one of the things that make us unique as a
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  Speaker 1: black owned company is that we kind of get each other.
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  Speaker 1: You know, we spend more time with each other than
• 11:01
  Speaker 1: we sometimes spend with our husbands and our families. So
• 11:04
  Speaker 1: we are we are the young and the yang. Now
• 11:06
  Speaker 1: when I hear these, when I hear this statement of millennial,
• 11:09
  Speaker 1: it's okay, So are you are you looking at it
• 11:11
  Speaker 1: host for a certain age group or what it's for women?
• 11:15
  Speaker 1: To show it's for women and so so everything fashion, food, travel,
• 11:21
  Speaker 1: all that hits home with that. So when you say
• 11:24
  Speaker 1: millennials entertainment, what ezach live that? Well, it is it
• 11:30
  Speaker 1: is today's younger audience. But it also for clear is
• 11:33
  Speaker 1: millennial engine excess um. But what we are looking for
• 11:38
  Speaker 1: is new voices, right, I think, which is so interesting
• 11:41
  Speaker 1: and why I'm so honored to be, you know, part
• 11:44
  Speaker 1: of the Linchi launch pad. You know, when they launched
• 11:46
  Speaker 1: TV one, we bought them Patti label Living It up um.
• 11:51
  Speaker 1: And now it's great because normally when we do in
• 11:54
  Speaker 1: the room to pitch, it's so interesting that I have
• 11:57
  Speaker 1: to fight for diversity. Right you think about all of
• 12:00
  Speaker 1: these schollars that we spend Hispanic people, I mean it
• 12:04
  Speaker 1: is really sad. And now to be in a place
• 12:07
  Speaker 1: where I don't have to try to get one on
• 12:10
  Speaker 1: where we could pick up young upcoming and then everyone
• 12:13
  Speaker 1: is not all hope for not only the hope um,
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  Speaker 1: that are people who may be able to come in
• 12:19
  Speaker 1: and bring a young perspective. But cool, We'll be right
• 12:25
  Speaker 1: back with more from the wrapped his First break Up.
• 12:27
  Speaker 1: Gonna come back with more with Sonya Unstead and Rochelle Brown. Cool. Hi,
• 12:32
  Speaker 1: This Rashan McDonald and I'm interviewing the owners of Powerhouse Productions. UM.
• 12:37
  Speaker 1: I feel fortunate to be able to interview them. I
• 12:40
  Speaker 1: sat down several years ago, we said we're mad and uh,
• 12:43
  Speaker 1: who's discussing the TV show idea for the co host
• 12:46
  Speaker 1: of the Steve Harvard Morning Show, nephew Tommy, Who's going
• 12:49
  Speaker 1: back and forth? And I got to see how they
• 12:52
  Speaker 1: they how they break down a show, how they feel
• 12:55
  Speaker 1: the show has legs, and how because it's more than
• 12:58
  Speaker 1: just a good idea, can you two all our listeners exactly?
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  Speaker 1: Because I'm sure a lot of people come to your pitching.
• 13:03
  Speaker 1: I got this good idea, I know this person. What
• 13:06
  Speaker 1: what if somebody comes to you because you've hadterms, this
• 13:09
  Speaker 1: relationship together has been over sixteen years. How do you
• 13:13
  Speaker 1: approach YouTube about an idea or do you all accept
• 13:16
  Speaker 1: outside pictures? We do. We we take some of our
• 13:21
  Speaker 1: best ideas come from outside pictures. UM. You know, we
• 13:24
  Speaker 1: were very, very confident in that, you know, one person
• 13:27
  Speaker 1: can't do it all in contact. What we do well
• 13:30
  Speaker 1: is really take talent who really have really already positioned
• 13:34
  Speaker 1: themselves as an expert or someone with some knowhow in
• 13:39
  Speaker 1: some subject, and we can take that and put it
• 13:42
  Speaker 1: on television, and then today's time, we could take it,
• 13:45
  Speaker 1: put it on TV and create a digital social platform
• 13:49
  Speaker 1: for it. So does start with talent um and we're
• 13:52
  Speaker 1: also very good at letting taking celebrities and then sting
• 13:57
  Speaker 1: their brand right. So we are the girlfriend on Paddy
• 14:00
  Speaker 1: LaBelle and her cooking. Now we will do all the
• 14:03
  Speaker 1: pod stuff, take all of the drinking, pat for cooking,
• 14:09
  Speaker 1: and we've turned that into an empire for her to
• 14:13
  Speaker 1: host the show. But Patty really cooks, you know, she
• 14:16
  Speaker 1: really throws down. So we were able to really get
• 14:20
  Speaker 1: with her and burying her team and take it from
• 14:23
  Speaker 1: you know, cooking at home on the weekends for all
• 14:25
  Speaker 1: of her favorite celebrities, to really letting the world know
• 14:28
  Speaker 1: this is what Patty really does. And so that's how
• 14:31
  Speaker 1: that's been able. We work with people like emer or
• 14:34
  Speaker 1: Ge Garden and then the people we have, but they
• 14:38
  Speaker 1: already have a voice in the space. And then when
• 14:40
  Speaker 1: we take it and put on our little powerhouse mojo,
• 14:43
  Speaker 1: and then we go out and sell that. Now, let's
• 14:47
  Speaker 1: go back to this remodeling and eating show. Okay, has
• 14:52
  Speaker 1: that are yet? Has that as that are yet? And
• 14:54
  Speaker 1: you're still in production and it has not. It will
• 14:56
  Speaker 1: debut on May fourth on Cleo Tving. Okay, cool, tell
• 14:59
  Speaker 1: me a about the concept of that, because again, this
• 15:03
  Speaker 1: Roshan McDonald, I'm a guy with a lot of ideas.
• 15:06
  Speaker 1: But then you, then you too, be just sitting you
• 15:08
  Speaker 1: like I call a friend of mine the other day,
• 15:10
  Speaker 1: I call him a mad scientist, y'all sitting in the room.
• 15:13
  Speaker 1: Just how about this girl? How about this? Let's do
• 15:16
  Speaker 1: a show. We're gonna be model and we're gonna feed them.
• 15:18
  Speaker 1: I like that. That's not on TV now. Well, you know,
• 15:24
  Speaker 1: Russian is so funny because I think one of the
• 15:25
  Speaker 1: things that Rochelle and I both do is we watched
• 15:27
  Speaker 1: TV with the difference. We watched TV with a different lens.
• 15:30
  Speaker 1: So sometimes we may be watching something and we'll see
• 15:32
  Speaker 1: someone on the show, whether it's a news show, whether
• 15:34
  Speaker 1: or maybe we're at up, maybe we're at home design expo,
• 15:37
  Speaker 1: just because we want to kick back and we'll see
• 15:39
  Speaker 1: a demo and we're like, oh my god, did you
• 15:41
  Speaker 1: see that person? Yeah, they got the look, they got
• 15:43
  Speaker 1: the way that they have a great way of delivering.
• 15:45
  Speaker 1: And so we say, I wonder if I wonder if
• 15:48
  Speaker 1: and you know what, the one thing about being in
• 15:50
  Speaker 1: business you can wonder, but if you don't take action,
• 15:53
  Speaker 1: you'll never know. So, you know, we put our heads
• 15:56
  Speaker 1: together and we said, you know what if you know,
• 15:58
  Speaker 1: the worst thing that can happen is that persons is no,
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  Speaker 1: I'm not interested, No I don't want to do it.
• 16:02
  Speaker 1: And then the rest is, you know, the rest is
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  Speaker 1: great that you go there, the person is interested, you
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  Speaker 1: find out that they don't just make a great guest
• 16:08
  Speaker 1: or they didn't just do a great demo in front
• 16:09
  Speaker 1: of you, that they have the legs to branch out
• 16:12
  Speaker 1: into something different. And so you know, I think we
• 16:15
  Speaker 1: have a good eye for that. And I think one
• 16:16
  Speaker 1: of the things that Rochelle does really well is that
• 16:19
  Speaker 1: she finds those people she's she she loves on them,
• 16:22
  Speaker 1: she massages that relationship and the next you know, those
• 16:24
  Speaker 1: hosts are our family. And you know what they call me,
• 16:26
  Speaker 1: They call me the talent with I can I can
• 16:29
  Speaker 1: make it. I can make anybody believe in themselves, even
• 16:32
  Speaker 1: people who think like, oh, well they have the big
• 16:35
  Speaker 1: celebrities or whatever. But you and I both know this
• 16:38
  Speaker 1: for shining, like everybody has the space with they just
• 16:41
  Speaker 1: need to push. And so I come in and I
• 16:43
  Speaker 1: can really set up what it will look like. And
• 16:46
  Speaker 1: pitching is um. Pitching is one of my strongest things.
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  Speaker 1: And for us, you know we've had We've had people
• 16:53
  Speaker 1: like William Morris, the a A want to come in
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  Speaker 1: and wrap us right, because everybody wants to know how
• 16:58
  Speaker 1: these two brown girls got all these number one shows
• 17:02
  Speaker 1: on the network. And we stand in and have selected
• 17:06
  Speaker 1: to not have an agent. We have unbelievable Lisa Davis
• 17:11
  Speaker 1: is our entertainment astorney and she is cake. But but
• 17:15
  Speaker 1: I want to be able to speak for myself. I
• 17:18
  Speaker 1: want to sell my own shows and I don't need
• 17:21
  Speaker 1: anyone to speak for me because I can sell. I
• 17:23
  Speaker 1: used to estimo. I understand my guests and it's about
• 17:27
  Speaker 1: Also we can select the talents and the staff that
• 17:30
  Speaker 1: we want to work with us. And when you with
• 17:31
  Speaker 1: those big agencies, you know how they package it. William
• 17:34
  Speaker 1: Mars represents the production company, they represents us. Producers, the talent,
• 17:39
  Speaker 1: and then suddenly an idea that was yours takes on
• 17:41
  Speaker 1: a whole different life because all the people that are
• 17:44
  Speaker 1: on board are really not on board for the right reason. Yeah.
• 17:47
  Speaker 1: See here's and both of you have different speaking tones
• 17:51
  Speaker 1: to the you know, got the little whisper over there,
• 17:54
  Speaker 1: you know, you know, she calm your da have You're nervous,
• 17:57
  Speaker 1: you know, and you've got sun you with that up,
• 18:00
  Speaker 1: that little New York tone. You know. You know, right
• 18:04
  Speaker 1: when you're thinking about to say no, she is just
• 18:07
  Speaker 1: doing by five sentences. Cool what you just say. So
• 18:11
  Speaker 1: that's the that's the beauty of this relationship. Relationship work
• 18:14
  Speaker 1: for a reason, and because you have different personalities and
• 18:17
  Speaker 1: you trust each other, the ideas just flow. I know
• 18:21
  Speaker 1: for a fact because I sat down with them. I
• 18:23
  Speaker 1: sat down with him and was just in awe of them,
• 18:25
  Speaker 1: because I know how difficult it is to pitch a
• 18:27
  Speaker 1: TV show. It is. It is difficult. It's difficult to
• 18:31
  Speaker 1: convince a network that your idea is original, it's gonna
• 18:34
  Speaker 1: stay on for more than one episode because they're about
• 18:38
  Speaker 1: to invest money into you, and the fact that they
• 18:40
  Speaker 1: are the production company for TV wants New Network Cleo,
• 18:45
  Speaker 1: Come on, Brown Girls, Black Girl Magic, you know it?
• 18:49
  Speaker 1: You know it, hey, because it's because it really, you know,
• 18:56
  Speaker 1: one of the crazy one of the crazy things is
• 18:58
  Speaker 1: and you know we talked about the picking. Let's let's
• 19:00
  Speaker 1: be honest. It's all about relationships as well. You know.
• 19:02
  Speaker 1: So if we didn't have a good relationship when TV
• 19:04
  Speaker 1: one kicked off sixteen seventeen years ago, we wouldn't be
• 19:08
  Speaker 1: the production team that was canceled. Stop stop. So it's
• 19:12
  Speaker 1: all about the lab stop that stop this. Rahan got it.
• 19:16
  Speaker 1: I know Afrid Legands, Okay, I know Mama Leggans, Cath Hughes. Okay,
• 19:22
  Speaker 1: y'all are talented. Okay, Rishane been pitching since two thousand
• 19:27
  Speaker 1: and one to Afric Legands. I've got one TV show
• 19:29
  Speaker 1: on this network. Okay, you two are super talented. I'm
• 19:35
  Speaker 1: just letting you know. It's about relationships, it's about power,
• 19:38
  Speaker 1: is about knowing each other. But you two are gifted
• 19:42
  Speaker 1: and that I can't. I can't take that. I can't
• 19:44
  Speaker 1: throw it. I can't. I know what you're said, and
• 19:46
  Speaker 1: you're absolutely true. It's about relationship. I would just let
• 19:48
  Speaker 1: you know this. Rashard McDon I got brand. I got brand,
• 19:52
  Speaker 1: I got all that, but I do not have what
• 19:54
  Speaker 1: you have. That gift to be able to shape a
• 19:57
  Speaker 1: story and to be able to manipulate the the tone,
• 20:01
  Speaker 1: the ups and the value, and to be able to
• 20:03
  Speaker 1: say this show will win on your network. That's a gift,
• 20:05
  Speaker 1: young ladies. I'm not gonna that's a gift. Alright. What's
• 20:09
  Speaker 1: what's take that too? You'd be better you be here,
• 20:12
  Speaker 1: you got you got fo TVs and production right now.
• 20:14
  Speaker 1: The Cleo Network just launched and just told you you
• 20:17
  Speaker 1: the one that's gonna make it successful. Please don't take it.
• 20:20
  Speaker 1: It's been handed to you. And that's why you're on
• 20:24
  Speaker 1: my show because I want to tell people about how
• 20:26
  Speaker 1: gifted you guys are, how how talent you Because one
• 20:29
  Speaker 1: thing I'm not gonna do on this show is let
• 20:31
  Speaker 1: people think that the chief success is easy to achieve.
• 20:37
  Speaker 1: Consistency in business is hard. And the fact that you
• 20:41
  Speaker 1: guys have know how you know, there's a lot of
• 20:44
  Speaker 1: people you know that the small lets they work with them.
• 20:46
  Speaker 1: You know, they just said g Garment, Dr Steve Perry.
• 20:50
  Speaker 1: They've worked with a lot of people out there in
• 20:52
  Speaker 1: this business. That lets me know that even if I
• 20:56
  Speaker 1: said down one time with what nephew tell me. It
• 20:58
  Speaker 1: didn't work out, not because it just didn't work out,
• 21:00
  Speaker 1: but they didn't stop them. They just went on. They
• 21:03
  Speaker 1: went on. The little whisper went on someplace. Whispering is
• 21:05
  Speaker 1: somebody else's here. But that's what they don't The word
• 21:12
  Speaker 1: no does not stop their brand. And so so you
• 21:16
  Speaker 1: got two TV shows you got you got the one
• 21:18
  Speaker 1: with My Man Chef you know that's on right now.
• 21:20
  Speaker 1: Correct on the Cleo Chef, and then you have it
• 21:23
  Speaker 1: and Chef JJ that shows on right now as well.
• 21:27
  Speaker 1: Correct correct, okay? And then you have the travel show
• 21:30
  Speaker 1: When does that premiere? That's kind of Man August in August?
• 21:35
  Speaker 1: And then the the the remodeling and food show in
• 21:40
  Speaker 1: May in Living by Design? Correct Okay. Now, Now Roshan
• 21:45
  Speaker 1: McDonald wants to pitch your show to you? How do
• 21:48
  Speaker 1: I pitch your show to the pilehouse ladies? Now? You
• 21:52
  Speaker 1: know you got us speed out. It ain't nothing, but
• 21:58
  Speaker 1: because all of you to throw idea? Is that what
• 22:00
  Speaker 1: you think? Late? It's really funny because it's because I'm confident.
• 22:03
  Speaker 1: I'm confident in myself, but I'm so humbled by their gifts.
• 22:07
  Speaker 1: That is it's incredible because of the fact that I
• 22:10
  Speaker 1: know I've been there. I pitched, Uh, I pitched. I've
• 22:13
  Speaker 1: gotten about about six shows on TV pitching that one
• 22:17
  Speaker 1: on MTV. That was the Shop Bobershop show, UH this
• 22:21
  Speaker 1: Big Time on w B. Uh it was uh Mobile
• 22:25
  Speaker 1: Home Disaster that was on w B as well as CMT,
• 22:29
  Speaker 1: and then it pulled over. That was another show that
• 22:31
  Speaker 1: was on v H one, and then of course UH
• 22:35
  Speaker 1: Steve Harvey Talk Show, and it was two more shows.
• 22:39
  Speaker 1: So so I know the difficult nature of it, and
• 22:42
  Speaker 1: I just want to say congratulations and and know that
• 22:45
  Speaker 1: I'm fans and I want to keep telling people how
• 22:48
  Speaker 1: special YouTube ladies are. And you keep winning. Okay, Okay,
• 22:52
  Speaker 1: we appreciate that, and that means a lot coming from you.
• 22:55
  Speaker 1: And you could picture at anytime, because I understand you're
• 22:58
  Speaker 1: an amazing, amazing baker. Absolutely already already be doing my
• 23:03
  Speaker 1: homework because already got to show them on my audible.
• 23:06
  Speaker 1: See whisper, see whispering. Already you need to stop, so
• 23:09
  Speaker 1: I just stop. But I love both of you. We
• 23:12
  Speaker 1: talked to it. I got another idea. I want to
• 23:13
  Speaker 1: pitch to you guys about a very talented show but
• 23:16
  Speaker 1: I will be contacting you this week. Bye bye, We'll
• 23:21
  Speaker 1: be right back with more from mar Sean McDonald and
• 23:24
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