Latest / The Steve Harvey Morning Show / Brandon Pankey Full Interview

Transcript

Brandon Pankey Full Interview · The Steve Harvey Morning Show

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Speaker 1: Now let's get to our interview. My next guest is
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Speaker 1: the vice president of business development and Operations for Live
2:15
Speaker 1: Nation Urban. The company was established the better cater to
2:19
Speaker 1: underserve audiences by developing original, urban focused events, festival brands,
2:24
Speaker 1: and strategic content partnerships for emerging, established and classic hip hop,
2:29
Speaker 1: R and B and gospel artists. Please work with the
2:32
Speaker 1: money making conversation, Brandon Pankey, good morning, Good morning. How
2:37
Speaker 1: are you had to get that man? You to get
2:39
Speaker 1: that for a little love out there for you? Let
2:41
Speaker 1: everybody do what I'm talking to. You know, he found
2:44
Speaker 1: amazing Brandon. When when I when I do that intro
2:47
Speaker 1: about Live Nation, we all know that's a brand, So
2:50
Speaker 1: tell us about the liberation brand. Sure. I mean Live
2:53
Speaker 1: Nation is the global leader in live entertainment. I mean
2:57
Speaker 1: anywhere you go around the world, if you're looking any
3:00
Speaker 1: concept that you're making a ticket purchase to, more than
3:02
Speaker 1: likely it's a concert from Live Nation. And so you know,
3:06
Speaker 1: with that being said, you know, Live Nation Urban was
3:09
Speaker 1: developed in really to focus on developing events and platforms
3:14
Speaker 1: and emerging artists in hip hop, R and being gospel.
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Speaker 1: You know, Live Nation is a phenomenal company, but there
3:21
Speaker 1: was such a you know, there was white space, you know,
3:23
Speaker 1: particularly in this you know, hip hop and R and
3:25
Speaker 1: B and drivers to really develop new platforms. No, it's
3:29
Speaker 1: really interesting that you're saying that because of the fact
3:32
Speaker 1: that you know, my history was Steve Harvey. So you
3:34
Speaker 1: know I promoted all of his concerts when I managed
3:38
Speaker 1: him from two thousands, So going into the venue, promoting
3:42
Speaker 1: the venue, getting the right acts, getting the right ticket price,
3:46
Speaker 1: because that's why I catered to you know, before Steve
3:48
Speaker 1: became Mr. Family Few, you know, our audience was an
3:50
Speaker 1: urban audience. So you know we're setting out, you know,
3:53
Speaker 1: different venues all over the country, and that was our
3:55
Speaker 1: audience base. And there is a particular way you they
3:58
Speaker 1: have to be treated and they have to be promoted.
4:00
Speaker 1: To tell us about it, well, I mean absolutely. I
4:03
Speaker 1: mean you can't use a cookie cutter marketing plan, you know,
4:06
Speaker 1: for a hip hop audience that we may use for
4:08
Speaker 1: a pop audience, for a rock audience, there's a way
4:10
Speaker 1: that you have to cater to that audience. There's a
4:12
Speaker 1: way that you need to speak to that audience. And
4:15
Speaker 1: quite honestly, that's another reason why Live Nation urban. You know,
4:18
Speaker 1: what's created because you know, we are African Americans in
4:22
Speaker 1: this space that understand other African Americans and so it's
4:25
Speaker 1: easier for us to market, it's easier for us to
4:27
Speaker 1: come up with ideas that makes sense for this particular audience.
4:31
Speaker 1: And so we're here, we're we're established, and we're really
4:34
Speaker 1: bring some amazing things going into our third year. Now,
4:38
Speaker 1: it was something interesting you said, He said, strategic content
4:42
Speaker 1: partnerships for emerging established and classic hip hop, R and
4:47
Speaker 1: B and gospel artists. Let's talk about the emerging what what?
4:50
Speaker 1: What are you considering the emerging audience and an emerging
4:54
Speaker 1: artists to us, you know, it's a couple of things. One,
4:56
Speaker 1: it's an artist that may and have just gotten signed
4:59
Speaker 1: to a label, but doesn't understand what it takes to
5:02
Speaker 1: have a live touring career. There's a difference between going
5:06
Speaker 1: on stage and performing live and having a sustaining touring career.
5:09
Speaker 1: Spatial artists that get up on stage and they may have,
5:13
Speaker 1: you know, a year of success, but then after that year,
5:15
Speaker 1: what happens next when that audience dies down. What we
5:18
Speaker 1: try to do is really cultivate artists so that they
5:20
Speaker 1: have a core fan base. Build those artists up from
5:23
Speaker 1: clubs and theaters, and so five years from from you know,
5:27
Speaker 1: from that moment there now in amphitheaters and arenas. You know,
5:30
Speaker 1: hopefully one day stadiums. It's about really developing artists and
5:34
Speaker 1: and creating a sustaining career for that artist, because quite honestly,
5:38
Speaker 1: you know, a D two of an artist revenue now
5:41
Speaker 1: comes from touring. And so if that you know, aspect
5:45
Speaker 1: of their career is not solidified or is not strong,
5:49
Speaker 1: guess what that that artist, you know, is not going
5:51
Speaker 1: to last long. And in a very very cutthroat industry.
5:54
Speaker 1: You know, it's really funny you say that because you know,
5:56
Speaker 1: I did the Neighborhood Awards many years, Stephen. I did it,
5:59
Speaker 1: uh honoring up what we consider stars in the neighborhood.
6:03
Speaker 1: And we always had established talent, you know, O Jays established,
6:08
Speaker 1: a baby Face was established, you know, the new edition.
6:10
Speaker 1: He's established people. So they like you said that they
6:13
Speaker 1: make their money on tour and so and I would
6:16
Speaker 1: go to him and go, hey, man, uh, I just
6:18
Speaker 1: need one song to go. We're not gonna do one song,
6:22
Speaker 1: I said, the money's not gonna change. No, no, no,
6:26
Speaker 1: you know from Charlie wasn't on up there, And I
6:28
Speaker 1: always wind up having to give him twenty minutes because
6:30
Speaker 1: they would say this there was a literal sean, but
6:32
Speaker 1: we cannot have happen is you know, because you canna
6:35
Speaker 1: put our name up on a banner. You're gonna put
6:36
Speaker 1: our name and you're gonna promote us. We couldn't have
6:39
Speaker 1: somebody coming there the arena and go OJ's only did
6:42
Speaker 1: one song. Man, that's messed up. He said. Bad news
6:46
Speaker 1: travels fast. Good news stays with the people. They may
6:49
Speaker 1: share it and they may not share it. And that's
6:51
Speaker 1: where you talk about established talent. Established talent have to
6:55
Speaker 1: hold onto their reputation and because that's where they make
6:57
Speaker 1: their bottom line, right. I can't imagine if they did
7:02
Speaker 1: one song at that event, you know, and then someone
7:06
Speaker 1: saw it, it was like, oh, they only did one song.
7:08
Speaker 1: So when they come back to that city and like, oh,
7:11
Speaker 1: well the o J is a new edition, they're performing, Well,
7:13
Speaker 1: they only did one song last time. You know, I
7:15
Speaker 1: don't know, I'm not paying a hundred dollars or whatever
7:17
Speaker 1: that dollar now if they don't put on a good show.
7:20
Speaker 1: And that's why they do it, because they took taking
7:23
Speaker 1: years to build up that fan base, and one performance
7:26
Speaker 1: could couldn't make that fan base, you know, decline unfortunately
7:30
Speaker 1: in that particular city for sure. And also with social media,
7:33
Speaker 1: you know, people you you you're Gonnaline all the time.
7:35
Speaker 1: People hold up a camera and and they the videotaping
7:38
Speaker 1: and they have some comment. They might be saying, just
7:40
Speaker 1: the only song they did next your long that can
7:42
Speaker 1: go viral and that can mess up next year. You know,
7:44
Speaker 1: they're explaining themselves throughout the whole touring process when they
7:48
Speaker 1: go when they're doing the radio interview, No, we're gonna
7:50
Speaker 1: do the entire concert. Who needs that headache. So with
7:53
Speaker 1: that being said, the reason I brought that up is
7:55
Speaker 1: that there has to be yes, you have the Live
7:57
Speaker 1: Nation brand associated with you, but that to be a
8:00
Speaker 1: trust factor put in place for you to get the talent,
8:03
Speaker 1: especially established talent to work with you. Oh absolutely, I
8:07
Speaker 1: mean this is you know, yes, we have the Live
8:09
Speaker 1: Nation Urban brand behind us, but ultimately it's about relationships.
8:13
Speaker 1: And I'll say this to to your listeners in any
8:17
Speaker 1: field you're in, in any industry you're in, I'll argue
8:19
Speaker 1: that of your job is building, sustaining and having trusting
8:24
Speaker 1: relationships with people, because ultimately, there are a bunch of
8:27
Speaker 1: people that can do what I do, but if we
8:29
Speaker 1: don't trust each other or work well together, it doesn't matter.
8:32
Speaker 1: And so relationship building is the fundamental you know, I say,
8:35
Speaker 1: one of the cores or tenants of being in music
8:38
Speaker 1: or being in any industry, as I just stated. And
8:40
Speaker 1: so yes to your point, Yes we have the Live
8:42
Speaker 1: Nation brand, but they have to trust us and know
8:44
Speaker 1: that we're going to make sure that we put them
8:46
Speaker 1: in the best position possible to have the best produced,
8:50
Speaker 1: you know, the most quality performance so that they can
8:52
Speaker 1: go out and give a great show to their fans.
8:55
Speaker 1: You know, it's really interesting because you know, you really
8:58
Speaker 1: are talking about a lot here when you talking about
9:01
Speaker 1: classic hip hop okay, and you're talking about R and B,
9:05
Speaker 1: and then you're talking about gospel artists. Now you know
9:09
Speaker 1: I've had Do you do anything with comedians? Uh? Not yet,
9:13
Speaker 1: but coming. I know it has to be coming now
9:16
Speaker 1: because that's I'm starting to see, especially in Atlanta, you know,
9:19
Speaker 1: State Farm Arena. Every time I look up, every month,
9:21
Speaker 1: a big show is coming through town here and so
9:24
Speaker 1: but it's not I'm not hearing Live Nation Urban tied
9:26
Speaker 1: to that at all. So that's definitely a market is
9:29
Speaker 1: out there. Let me tell this in regards to comedy,
9:32
Speaker 1: so we're building a bland. It's called black thoughts from
9:35
Speaker 1: the Roots actually hosts a comedy event that we've had
9:40
Speaker 1: in Philadelphia, We've had in the Montreal Um Comedy Festival,
9:44
Speaker 1: We've had it um at the New York Comedy Festival.
9:47
Speaker 1: So it's something. It's a brand that we're building. But
9:48
Speaker 1: outside of that, we are definitely playing to get more
9:51
Speaker 1: into comedy as well. Sorry to interrupt you, well no, no, no, no,
9:55
Speaker 1: this is great. This is great information because of the
9:56
Speaker 1: fact that I'm just letting everybody know how you guys
9:59
Speaker 1: opera rate as far as and how you're partaking a
10:02
Speaker 1: particular interest because I was about to slide over to
10:04
Speaker 1: the gospel artists now, you know, I remember several years
10:08
Speaker 1: ago I did a tour with Kurt Franklin Steve Harvey,
10:11
Speaker 1: and Steve Harvey was not going to use any profane
10:14
Speaker 1: language but on stage during this tour, and it was
10:18
Speaker 1: the most difficult tour for me to do from a
10:20
Speaker 1: promotional standpoint, because I really didn't know my audience. You know,
10:24
Speaker 1: I knew who Steve's audience was, but who exactly were
10:26
Speaker 1: the gospel audience. Where do you go to reach these people?
10:29
Speaker 1: Because you know, people said, well, you just just just
10:32
Speaker 1: advertised on the gospel station. I did that, but but
10:35
Speaker 1: it wasn't until I just advertised on just the regular
10:38
Speaker 1: stations that I got the response I had because of
10:41
Speaker 1: the fact that church people everybody church people, church people.
10:44
Speaker 1: Church people listen no RB church people listen to hip hop.
10:47
Speaker 1: Church people are church people. And it was because of
10:50
Speaker 1: That's the whole part of what you have to do
10:52
Speaker 1: as a as a leader in this particular brand is
10:54
Speaker 1: understand how to reach your market. And that's what you
10:57
Speaker 1: were saying. This is why it's necessary to have this
10:59
Speaker 1: particul the brand under Live Nation Urban brand correct and
11:04
Speaker 1: just so you know, so in the gospel space, to
11:07
Speaker 1: your point, we've actually partnered with Kirk Franklin for his
11:10
Speaker 1: Exodus Music and Arts festival, which is in Dallas, Texas.
11:13
Speaker 1: Is my favorite, that's my favorite. Yes, yes, yes, yes, yes, sir.
11:17
Speaker 1: And in third year we're gonna sell it out again
11:19
Speaker 1: this year we're looking to expand into other markets. Um.
11:23
Speaker 1: And so you know, to your point, it's not only
11:27
Speaker 1: going you know, on the gospel stations, we actually go
11:29
Speaker 1: into the churches. But but guess what, we're on the
11:32
Speaker 1: regular urban a c you know, adultly temporary station as well.
11:36
Speaker 1: Because the Jill Scott audience. It's also maybe at the
11:39
Speaker 1: Jil Scot concert at they're going to church on Sunday,
11:41
Speaker 1: So you can't neglect a certain we're all, you know,
11:46
Speaker 1: some of us have certain religious beliefs, but ultimately we're
11:48
Speaker 1: all people and we all love music. So all you know,
11:51
Speaker 1: you can't you know, discern the quote unquote gospel audience
11:55
Speaker 1: from a you know, a traditional concert going audience because
11:58
Speaker 1: we're all we're all going to kind Well, it's really
12:01
Speaker 1: great that you brought up Kurt Franklin and the and
12:04
Speaker 1: the concert festival that he does in the Dallas and
12:06
Speaker 1: make us. I've been promoted in the last couple of
12:09
Speaker 1: years with him, so in a way we've we've had
12:11
Speaker 1: a relationship and I didn't even know it that Brandon,
12:14
Speaker 1: how about that which is? Which is a beautiful thing?
12:17
Speaker 1: Which is because you know, my whole thing and and
12:20
Speaker 1: establishing this brand of money making conversation was to create
12:23
Speaker 1: It's about relationship, like you spoke about earlier. You know,
12:25
Speaker 1: it's about connecting the dots and giving individual platforms, individuals
12:29
Speaker 1: like you to be able to speak your brand, build
12:32
Speaker 1: your brand, communicate while your brand is important and how
12:35
Speaker 1: it affects a lot of people strategically, which is also
12:39
Speaker 1: part of your introduction, because that's what you're trying to do,
12:41
Speaker 1: create these relationships with entertainment that really reaches the core
12:45
Speaker 1: audience that's really demanding it, but oftentime doesn't get it correct.
12:50
Speaker 1: And I think just to give you part of our
12:52
Speaker 1: our our strategy, and I think, you know, I want
12:54
Speaker 1: to give a special shout out to to the President
12:56
Speaker 1: of Lination, Evan Charing, you for for you know, really
12:59
Speaker 1: having decision to to have this. You know, what we
13:01
Speaker 1: want to do is create opportunities for artists that may
13:06
Speaker 1: not have those opportunities. When you look at the festival landscape,
13:09
Speaker 1: for example, you'll see your coachell As, you see your
13:11
Speaker 1: final rus lollapal Loses. But what you don't see these
13:14
Speaker 1: these festivals. You know, they cater to every audience. You know,
13:18
Speaker 1: you may have three R and B acts, you may
13:20
Speaker 1: have four rock acts, you may have four pop acts.
13:23
Speaker 1: You know, it's a it's kind of a smartest board
13:25
Speaker 1: of different you know, artists, but nothing that super serves
13:29
Speaker 1: a particular demographic. So what we've done or create festivals,
13:33
Speaker 1: create events, create platforms that super served emerging hip hop,
13:38
Speaker 1: you know, classic hip hop, R and B emerging R
13:41
Speaker 1: and B. Gospel artists emerging different platforms, different festivals, are
13:46
Speaker 1: different artists. So now, and you know, let's call it one.
13:49
Speaker 1: If I'm a hip hop artist, you know, I have
13:52
Speaker 1: my own You know, you can go to Live Nation
13:54
Speaker 1: Urban and you can be on ten events in a year,
13:56
Speaker 1: where in the past maybe you were hoping to get
13:58
Speaker 1: on one or two festivals. So one or two different
14:01
Speaker 1: events and platforms. And that's why we were, you know,
14:03
Speaker 1: really created to give opportunities for underserved audiences. Well, you
14:08
Speaker 1: know this is important to say that because because the
14:11
Speaker 1: gospel artists were really going back performing and maga churches
14:14
Speaker 1: a few years ago because they kind of lost their
14:16
Speaker 1: voice in the arenas and and the right promoters didn't
14:19
Speaker 1: trust it or didn't do the right packaging to get
14:21
Speaker 1: them back out there being appreciated. And so it's important
14:24
Speaker 1: that you understand the brand. You understand their the ability
14:28
Speaker 1: to be able to to grow this brand. Now you
14:30
Speaker 1: should a name right there, Sean G. It's the same
14:33
Speaker 1: Sean Chief in Philadelphia, Yes it is, Uh, that's my man,
14:38
Speaker 1: right there, Sean G. I Manytimes. I've worked with that
14:42
Speaker 1: young man telling that concerts. But come on now, that's
14:46
Speaker 1: that's that's that's your fearless leader over there. Man. You
14:50
Speaker 1: know been working with Shawn two thousand six and helping
14:53
Speaker 1: to build you know what, what we have today. I'm
14:56
Speaker 1: telling you something, man, special individual. I know I used
14:59
Speaker 1: to comment Sean for Talent and U and he, you know,
15:03
Speaker 1: like you said, you know, I'm an emerging promoter and
15:05
Speaker 1: I had an emerging brand and he and he would
15:07
Speaker 1: work with me because I had the ability to play
15:09
Speaker 1: music on the air too. That helped the relationship as well.
15:12
Speaker 1: But he understood the relationship. And so to see that
15:15
Speaker 1: you have Sean g as the as the overarching visionary
15:20
Speaker 1: of this whole process with Live Non Nation Urgent Urbans,
15:23
Speaker 1: Live Nation Urban. It's congratulations man, congratulations. When we come back,
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Speaker 1: money making Conversations on Facebook, Twitter, and Instagram. Ladies and gentlemen,
17:55
Speaker 1: in the time, you stop thinking about your dreams and
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Speaker 1: put some plans into action. I just was Sean McDonald.
18:05
Speaker 1: I'm speaking to the vice president of business Development and
18:08
Speaker 1: Operations for Live Nation Urban. The company was established a
18:11
Speaker 1: better cater to underserved audiences by developing original urban Focus,
18:15
Speaker 1: advanced festival brands and strategic content partnerships for emerging, established
18:19
Speaker 1: and classic hip hop, R and B and gospel artists.
18:24
Speaker 1: A man Brandon Pankey, Hey, Brandon's really interesting, UM when
18:27
Speaker 1: I see because let's see a lot more hip hop
18:29
Speaker 1: concert concerts out there now. And I'm gonna tell you,
18:32
Speaker 1: you know my old school, you know, and at one time,
18:34
Speaker 1: you know, it was it was like you couldn't ensure
18:37
Speaker 1: a hip hop arties a concert, you know, really, you know,
18:42
Speaker 1: they returning up their dressing room there they like the
18:44
Speaker 1: stage on fire. They were like bad boars of ignorance
18:47
Speaker 1: were when I was coming up. And now I see
18:50
Speaker 1: more and more concerts are what is the Are the
18:53
Speaker 1: artists more mature? Are the artists smarter? Are what is
18:57
Speaker 1: going on? Why are we having such productive hip op shows? Now?
19:02
Speaker 1: I think it's it's it's a lot of things. One.
19:04
Speaker 1: I think promoters um have welcomed hip hop so much
19:08
Speaker 1: because here's the thing. Hip hop is, you know, always
19:11
Speaker 1: in the top streaming genres globally, and you have the
19:14
Speaker 1: numbers now and hip hop to back up. Why you know,
19:17
Speaker 1: hip hop is important too if you go to you
19:20
Speaker 1: know hip hop, you know, especially for younger hip hop
19:23
Speaker 1: shows or concerts, that that crowd is super diverse. You know,
19:27
Speaker 1: it's not just you know, black folks out there. It's
19:30
Speaker 1: you know, it's all every race is out there, young, old,
19:33
Speaker 1: watching hip hop, you know, So there's money to be
19:36
Speaker 1: made in it. Three, there's just smarter managers, you know.
19:39
Speaker 1: I think, you know, the management teams now are so
19:42
Speaker 1: savvy and understand that each hip hop artists and artists
19:45
Speaker 1: in general are brands, and so they're really building and
19:48
Speaker 1: cultivating those brands to to really make them stand out. Um,
19:52
Speaker 1: and then social media, you know, hip hop artists are
19:54
Speaker 1: now coming out with content. You know, I've seen some
19:58
Speaker 1: artists come out with multiple albums or multiple mixtapes in
20:01
Speaker 1: a year, and that wasn't happening in the past. And
20:03
Speaker 1: so there's so much content. There's so much you know,
20:06
Speaker 1: they have so you can see their personalities on social media,
20:09
Speaker 1: and and promoters are so open to it. You know,
20:12
Speaker 1: I don't see hip hop necessarily going down from from
20:15
Speaker 1: a show perspective anytime soon. But I originally enjoyed, I
20:18
Speaker 1: was excited about it to bring you on the show.
20:20
Speaker 1: Was that, you know, I always preaching multiple streams of
20:24
Speaker 1: income multiple opportunities brings longevity, and you know, one check
20:28
Speaker 1: is cool, but hey, several checks, especially checks when you're
20:31
Speaker 1: getting the while your sleep is beautiful. Now, in addition
20:34
Speaker 1: to your duties at Live Nation Urban, you're also currently
20:37
Speaker 1: relaunching your app, The Tour Star. Yeah. So um wow.
20:42
Speaker 1: Tour Star wasn't an idea I had in two thousand
20:44
Speaker 1: eleven actually, and I was, you know, dealing with with
20:48
Speaker 1: a particular artist on tour, and I was like, man,
20:50
Speaker 1: I wish there was a way that people could see,
20:51
Speaker 1: you know, what we do, you know, in a fun way.
20:54
Speaker 1: And so it's like, well, let's develop a music simulation
20:56
Speaker 1: game that talks about toy and taking an artist from
20:59
Speaker 1: you know, the playing in his or her garage and
21:02
Speaker 1: making it to an arena level superstar. So we created
21:04
Speaker 1: this game UM in two thousand and fourteen, a debut
21:07
Speaker 1: in the top um top ten um on on the
21:10
Speaker 1: Apple Music charts, did really well. We added a Quest
21:16
Speaker 1: Love as a as a partner in the game, and
21:18
Speaker 1: we're actually in the process of getting UM the company
21:22
Speaker 1: sold and then relaunching the app by the end of
21:25
Speaker 1: the year, you know, kind of a version to with
21:27
Speaker 1: with a bigger gaming company. So I'm excited about that.
21:30
Speaker 1: And to your point, you know, it's really about the
21:33
Speaker 1: you know, different streams of income. And I love music,
21:36
Speaker 1: but I think there are opportunities not only in gaming,
21:39
Speaker 1: but in content, you know, besides the live space, taking
21:43
Speaker 1: music as kind of the hub and branching out into
21:46
Speaker 1: into different areas um. And that's what excites me about
21:49
Speaker 1: having the freedom and and and really working in a
21:52
Speaker 1: space where I have the opportunity to be an entrepreneur
21:55
Speaker 1: um as well as work with Live Nation. So it's
21:57
Speaker 1: really the best of those worlds. Well, you know, you're
21:59
Speaker 1: not only aren't entrepreneur, you're a manager, you know, so
22:04
Speaker 1: so so so let's let's let's talk about these titles
22:07
Speaker 1: that you got working on. You your vice president of
22:09
Speaker 1: business Development and Operation, you're developing apps, and you're managing town.
22:15
Speaker 1: So tell us us about that last ling, because you know,
22:17
Speaker 1: I know something about managing is god know that's you
22:19
Speaker 1: know a lot of people that that title seems very simple,
22:23
Speaker 1: but managing man. I'm tell you something. That phone rings,
22:27
Speaker 1: you gotta pick it up. You gotta be a brother's sister, preacher, uh, security, uh,
22:35
Speaker 1: a loan officer. Sometimes you gotta be a cook. Uh
22:41
Speaker 1: meal you weren't ready to buy? Uh you gotta be
22:43
Speaker 1: uh an enforcemer uh therapy. I forgot that. I'm hey brand.
22:48
Speaker 1: I apologize. I should have started with therapists. Let me
22:54
Speaker 1: tell you know, you know what, it's so funny because
22:57
Speaker 1: you have to be all those things. In fact, the
22:58
Speaker 1: artists I managed recently came out with her first single.
23:01
Speaker 1: Her name is Brianna Cash. She signed to UM in
23:04
Speaker 1: a joint venture with Interscope and a super producer named
23:08
Speaker 1: Popeline cell Um. She's from Philadelphia as well, and you
23:12
Speaker 1: know she's a phenomenal artist. And she'll tell you I
23:15
Speaker 1: did not want to be her manager. I said, management
23:18
Speaker 1: is an eighty two hour a day job. I I
23:21
Speaker 1: didn't have the time to do it, um, and I
23:24
Speaker 1: kind of just fell into it. And she now called
23:26
Speaker 1: me her brother slash dad UM. And it's because you
23:30
Speaker 1: care so much about the artist or artists that you
23:33
Speaker 1: you're working with from the managerial side. I you know,
23:35
Speaker 1: I couldn't leave her now if I if I wanted to,
23:38
Speaker 1: because I understand the value who she is as a person,
23:41
Speaker 1: in my value in her life and making sure she
23:44
Speaker 1: gets to a certain place in her career, and not
23:46
Speaker 1: just in her career, but I actually care more about,
23:49
Speaker 1: you know, her personal life than I do the career.
23:52
Speaker 1: I think the career stuff is going to happen because
23:54
Speaker 1: she has a label behind her, because you know, we
23:56
Speaker 1: have a smart team with her, but really making sure
23:59
Speaker 1: on a day to day basis she's okay, because I
24:01
Speaker 1: think that gets lost in the careers of every artist,
24:05
Speaker 1: that gets lost in the careers of executives of any industry.
24:08
Speaker 1: I think we really, you know, I'm kind of diverting myself,
24:11
Speaker 1: but we really need to focus on the mental health
24:14
Speaker 1: for individuals because I don't think we pay enough attention
24:16
Speaker 1: to that, especially in high stress. Absolutely absolutely, And and
24:20
Speaker 1: I liken bad managers to bad parents, because these individuals
24:25
Speaker 1: who trust us, who come to us, or we come
24:27
Speaker 1: to them, and we convince them that we're the right
24:29
Speaker 1: person to steer their career, to keep their life right,
24:32
Speaker 1: to make sure they're talking to the right people, showing
24:34
Speaker 1: up because especially with social media, you gotta be you know,
24:37
Speaker 1: you gotta monitor social media, gotta monitor pot so much
24:39
Speaker 1: that goes that your head and some of the stress
24:42
Speaker 1: that you have to take on and then stay levelheaded
24:45
Speaker 1: about it and being and being able to deliver an answer.
24:48
Speaker 1: That's the key to get to manage when they ask
24:50
Speaker 1: you a question. Don't stutter, don't go I'll be right
24:55
Speaker 1: back with you, because they're they're coming to you because
24:58
Speaker 1: that's the final leg where they need to add and
25:00
Speaker 1: they need that relaxed moment or that confirmed moment that
25:03
Speaker 1: they're doing the right things in their life. So I
25:05
Speaker 1: definitely have to bring that up because that that level
25:07
Speaker 1: of diversity really lets me know that you're looking at
25:10
Speaker 1: You're looking at your life from a global perspective. You're
25:13
Speaker 1: not looking at this life as as one opportunity, but
25:15
Speaker 1: many opportunities. How do you take on that that that
25:18
Speaker 1: persona or that ability to multitask a multitask I think
25:23
Speaker 1: I've just always had that that ability. I knew that.
25:26
Speaker 1: You know, probably at this point, if I was just
25:28
Speaker 1: doing one thing, I would probably lose my mind because
25:31
Speaker 1: that's not who I am. Like I you know, I
25:34
Speaker 1: want to learn and I want to be a part
25:36
Speaker 1: of so many different things within entertainment, you know. And
25:39
Speaker 1: you know something we didn't touch on is hey, I'm
25:41
Speaker 1: also you know a part of a nonprofit where we
25:44
Speaker 1: teach students about the business of entertainment because it has
25:46
Speaker 1: to be you know, to me, it's very holistic. You know,
25:49
Speaker 1: it's you know, I'm managing, I'm working in live music,
25:52
Speaker 1: We're working in gaming and other special events. And then
25:55
Speaker 1: I have to make sure that that I give back
25:57
Speaker 1: as well, you know, particularly the young black and brown
25:59
Speaker 1: kids who don't have the access or opportunity you know
26:02
Speaker 1: what I mean, or that that I have had. And
26:05
Speaker 1: so when you give that, now you can create more
26:08
Speaker 1: of a diverse workforce. Now you're actually creating smarter managers
26:12
Speaker 1: of color. Now you're also creating the next generation of
26:16
Speaker 1: Live Nation urban employees. And so it comes full circle.
26:19
Speaker 1: So to that point, um, you know, I just I
26:22
Speaker 1: wake up knowing I want to be great. I wake
26:25
Speaker 1: up knowing that, you know, I believe that all of us,
26:29
Speaker 1: um you know, have God within us, and so we have,
26:32
Speaker 1: you know, our our greatest potentials within ourselves. And so
26:35
Speaker 1: why why limit ourselves? Why? You know, there are people
26:37
Speaker 1: that were very close to me who said, you know,
26:40
Speaker 1: way back, you know, don't go into music. You know,
26:42
Speaker 1: music is a hobby, not a career. Why are you
26:45
Speaker 1: doing this? And you have to sometimes not sometimes all
26:49
Speaker 1: the time, believe in yourself, because I don't believe in yourself.
26:54
Speaker 1: What's the point, what's the point in doing any of this?
26:56
Speaker 1: And I think that's how some of us get lost sometimes,
26:59
Speaker 1: because we lose that belief that who we are and
27:01
Speaker 1: the things that we're great at. You know, it's really
27:04
Speaker 1: fun that you brought that up, because you know, I
27:05
Speaker 1: love IBM to be a stand up comics. So understand
27:08
Speaker 1: the questions and the and the doubters that came out
27:11
Speaker 1: about that, that that that little career changed it. But
27:14
Speaker 1: what happens is you can't ever ask anybody about it
27:17
Speaker 1: for advice about your decision if they are not living
27:21
Speaker 1: that lifestyle. In other words, if somebody isn't banking or
27:24
Speaker 1: somebody's a I T. Person, don't ask them about you
27:28
Speaker 1: changing your career into entertainment. They they were, They were
27:31
Speaker 1: reverted to what they know and what and if they
27:34
Speaker 1: don't know the thing that annoys me most of our people.
27:37
Speaker 1: Instead of saying you should seek that out, seek advice
27:39
Speaker 1: from somebody who can answer that properly, they're answering and go,
27:42
Speaker 1: I don't think that's a good idea. Yep, how you
27:45
Speaker 1: gonna make money? Are you sure? I heard? Then? I
27:49
Speaker 1: heard coming the susbody say, I heard walk away run
27:53
Speaker 1: because they're not. Now it just noted just gossiping. Now
27:56
Speaker 1: they just delivering rumors to your potential career change here.
27:59
Speaker 1: But I wanted to tell you this, Brandon, I wasn't
28:02
Speaker 1: gonna forget about the you know, the DASH program, because
28:05
Speaker 1: that's about balance life. And that's why I always talk
28:07
Speaker 1: about this show, on this show with my guests about
28:10
Speaker 1: that balanced life and the ability to give back because
28:12
Speaker 1: I give back at my university with scholarship programs and
28:16
Speaker 1: things like that. So so the DASH program he's talking
28:18
Speaker 1: about is destined to achieve successful Heights program which prepares
28:22
Speaker 1: music education opportunity for students in high school throughout Philadelphia.
28:27
Speaker 1: So that to me, gives me a full three six
28:30
Speaker 1: day about you, and I think that's important. I think
28:32
Speaker 1: that's a blessing and you and you should always announce that,
28:36
Speaker 1: my friend, because that's important that you understand. You're in
28:39
Speaker 1: this business to make money, in this business to develop
28:41
Speaker 1: a career. You're managing people, you've got apps, you you savvy,
28:45
Speaker 1: you're articulate and intelligence, but you also understand that you
28:48
Speaker 1: have to slow down and relax a little bit. And
28:51
Speaker 1: see what else value or the value that God has
28:54
Speaker 1: given you to contribute to other people's lives. That's what
28:57
Speaker 1: you're doing, brother, that's a blessing. Thank you so much, man.
29:00
Speaker 1: And I'll tell you one of the bigger stories you
29:02
Speaker 1: know about DASH from me UM. I was working with
29:05
Speaker 1: a young man who had actually dropped out of school
29:08
Speaker 1: and he, you know, came to our at we had
29:11
Speaker 1: an after school program UM in Northwest Philadelphia, the facility,
29:15
Speaker 1: and he would come there every day even though he
29:16
Speaker 1: wasn't in school. And because of that program, you know,
29:19
Speaker 1: he said, you know what, I'm gonna go back and
29:20
Speaker 1: get my g E D. And he's not in music UM,
29:23
Speaker 1: but he has a solid job and he's taking care
29:26
Speaker 1: of his family. And that's to me, it wasn't about necessarily, Hey,
29:30
Speaker 1: you know, it's great if we can build the next
29:31
Speaker 1: music executives, but it's even better we can just make
29:34
Speaker 1: you better people and make you want to get on
29:36
Speaker 1: the right pass in life. And that's you know, that's
29:38
Speaker 1: really the core of what DASH is about. And I
29:40
Speaker 1: would also I always shout out to people who have
29:43
Speaker 1: helped develop these things, and that's Jerome Hips and Michael mcauthor,
29:46
Speaker 1: who are both music managers. They co found the program.
29:50
Speaker 1: I came out of the University of penn and started
29:52
Speaker 1: interning for them in their recording studio and we started
29:55
Speaker 1: working on this on this UM Music Business program together
29:59
Speaker 1: and now now only are we teaching, but it's you know,
30:02
Speaker 1: we have developed a curriculum that's going to be implemented
30:05
Speaker 1: in high schools in Philadelphia school year focused on the
30:08
Speaker 1: business of music and that you know, that's legacy for me,
30:11
Speaker 1: and that's what it's about. And I respect that and
30:14
Speaker 1: I appreciate you and I always know you have a
30:16
Speaker 1: friend of Rashaan McDonald, not only because of the fact
30:19
Speaker 1: that you're a guy who are who's making a difference
30:21
Speaker 1: in the in the business, but also in the community.
30:23
Speaker 1: Now we remissed with our Live Nation. Urban has upcoming
30:27
Speaker 1: events coming up. Let's talk about the twelfth Annual Roots
30:31
Speaker 1: Picnic featuring the Roots, Meek Milk or let You Do
30:34
Speaker 1: your Thing. I'm just saying up the twelfth Annual Roots
30:37
Speaker 1: Picnic go well, let me tell you it's twenty five
30:43
Speaker 1: thousand tickets last year and this year we expect themself
30:46
Speaker 1: thirty thousand Saturday May thirty in Philadelphia. UM it's gonna
30:50
Speaker 1: be a phenomenal that we have you know everyone, um,
30:54
Speaker 1: from Meek Mill to Thundercat. We have to read podcast
30:57
Speaker 1: Question of Supreme podcast. Uh, we have the baby. We
31:00
Speaker 1: have such a diverse palette of artists that are going
31:04
Speaker 1: to be there, Ray Kuon and and ghost Face Black Thought.
31:08
Speaker 1: I mean, it's it's a phenomenal festival. It's really you
31:11
Speaker 1: know we call a slice of Black Culture, UM, you
31:14
Speaker 1: know within Philadelphia, and we have folks all the way
31:16
Speaker 1: from d C, New York. Everyone comes down. A phenomenal
31:20
Speaker 1: is a single day event, single day event. Uh, and
31:25
Speaker 1: it's gonna be it's gonna be crazy. We have another event,
31:27
Speaker 1: which we call the largest gathering of millennial African Americans
31:31
Speaker 1: in the world is the Brockly City Music Festival in Washington,
31:35
Speaker 1: d C. Shout out to Marcus Allen and UM and
31:39
Speaker 1: Brandon McCarron who you know helped really found this and
31:42
Speaker 1: put it together in Live Bastion Urban partners with these
31:45
Speaker 1: two two brothers, and it's a pen again. Another festival
31:48
Speaker 1: that's sold out already. It's May night, thirty thousand people. UM.
31:52
Speaker 1: Really touching on young millennial, millennial African Americans and you know,
31:56
Speaker 1: we have Megan no Stallion and Roddy Rich, you know,
32:00
Speaker 1: the Baby, a lot of as Ari Lennox, just a
32:03
Speaker 1: phenomenal lineup. M that's a one day event in Washington,
32:06
Speaker 1: d C. As well. We have the Exodus Music and
32:08
Speaker 1: Arts Festival with Kirk Franklin, le Andrew Johnson, Donning the Clerkland,
32:11
Speaker 1: the Reunion of Mary Barry. Um, that's you know, Sunday,
32:15
Speaker 1: excuse me, Sunday, May twenty four and Dallas, Texas. And
32:18
Speaker 1: we have a slew of other shows and partnerships that
32:21
Speaker 1: we are announcing very soon. So you know, I'm excited
32:25
Speaker 1: about what we have and what we've done since seen
32:28
Speaker 1: I think we started with maybe you know, nine or
32:30
Speaker 1: ten shows in twenty seven teen where we started an hour,
32:34
Speaker 1: will have about fifty shows. Um. So that's you know,
32:37
Speaker 1: the power of of of what this brand has meant
32:40
Speaker 1: and what it's really done, you know, particularly and I
32:43
Speaker 1: would say in black and brown communities and music. Oh man, congratulations.
32:48
Speaker 1: Uh And I know you slipped in that the Reunion
32:50
Speaker 1: of Mary Mary, Now that's pretty big. Now you kind
32:53
Speaker 1: of slipped that in now that I was trying to
32:56
Speaker 1: get through it all. But that's why excellent penmen this year.
33:00
Speaker 1: That's that's that's huge right there, Union Mary Mary got
33:04
Speaker 1: Morning Drive, Erica Campbell. That's my girl again. Thank you
33:07
Speaker 1: for coming to my show, Brandon. They may appreciate you
33:09
Speaker 1: know you got a home that you know this is a
33:11
Speaker 1: a journey. Appreciate that this is a journey. Thank you
33:13
Speaker 1: for having me, Thank you for having me awesome. If
33:16
Speaker 1: you want to catch any more episodes of Money Making Conversation,
33:19
Speaker 1: go to Money Making Conversation dot com um with Sean
33:21
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