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Under the Radar: Ad-tech unicorn Moloco on its US$2b valuation, growth drivers and business risks amid data protection trends and tech crackdowns
Using the power of machine learning to help companies optimise the Return on Investment of their digital marketing strategies – that’s what we are talking about today. Founded in 2013 by a group of former Google engineers, our guest is Silicon Valley based ad-tech unicorn Moloco. The company offers performance marketing solutions that help businesses maximise their advertising spend on mobile apps. For one thing, Moloco’s demand side platform allows advertisers to purchase targeted ads on over 2 million apps automatically using a machine powered system, diversifying beyond…
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