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Episode 114: Erik Jivmark on Why a Billion People Have Sleep Apnea — and 80% Don't Know It
Most people know Sleep Cycle as the app that wakes you up at the right time. Erik Jivmark, CEO of Sleep Cycle, is here to tell you it's something much bigger than that. In this episode, Erik breaks down how a shift from motion tracking to audio-based breathing analysis turned a consumer sleep app into one of the most valuable passive health datasets on the planet — 82 million installs, four billion nights tracked, and 11 million hours of sleep analyzed every single day. We get into the science behind contactless sleep apnea risk detection, why 80% of the estimated one billion people living…
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