SPOS #237 - All About B2B Social Media Marketing With Paul Gillin And Eric Schwartzman

Thinking With Mitch Joel · Jan 23, 2011 · 1m

Welcome to episode #237 of Six Pixels Of Separation - The Twist Image Podcast. Without a doubt one of the most commonly asked questions I get asked in both boardrooms and on stages all over the world is: "can Social Media work for the B2B industry?" I feel so strongly that it can, that I considered writing my second book on that, exact, topic, but Paul Gillin and Eric Schwartzman beat me to the punch. This week mark's the launch of their book, Social Marketing To The Business Customer - Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships. Both Gillin and…