Global brand name whisperer and best-selling author on the subject of creating great brand names that can drive businesses to great success. The key criteria of a great brand name and the proper process to use in naming a brand (Louise Karch)

Grow A Small Business Podcast · Jan 24, 2021 · 1m

In this episode, I interview Louise Karch, the global name whisperer and author of the award-winning book Word Glue: Find Your Million Dollar Brand Name. Louise has been naming break out brands for the past decade and has doubled the revenues of entrepreneurs on two continents. She has worked for Seth Godin, the #1 marketing expert, and Richard Bolles the #1 career genius and best-selling author of What Color Is Your Parachute. Both influencers honed her values of professionalism, empathy, and generosity. Louise comes on the podcast to talk about how important naming your brand is in your…