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Under the Radar: A stock market, but for sneakers – StockX on its dynamic pricing mechanism, navigating its relationship with brands; plans for an IPO
The market for hard-to-find fashion and electronics is heating up with Gen Z and millennials consumers increasingly valuing self-expression and individuality. And one way for consumers to purchase these rare items is through the secondary market and in particular through e-commerce platforms. But in a situation where the supply is limited and demand is high, how do consumers determine what is a fair price to pay for the items, and if the product they purchased is authentic? Well, that’s exactly the work of our guest for today, StockX. Founded in 2016 in Detroit, StockX is a global platform…
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