Latest / The Steve Harvey Morning Show / Lydia Evans Full Interview
Transcript
- 0:00Speaker 1: My next guest is the CEO and product inventor of
- 0:03Speaker 1: s W n G Essentials skin Caroline. Thirteen years ago.
- 0:08Speaker 1: What began as a passion and necessity quickly blossomed into
- 0:12Speaker 1: an award winning skincare brand name by Forbes twelve Coolest
- 0:16Speaker 1: Gifts and Travelers and Best twenty five Gifts for Fathers.
- 0:19Speaker 1: This is FORBS Magazine. She has developed patented skincare with
- 0:24Speaker 1: targeted solutions for women and men for skin conditions such
- 0:27Speaker 1: as sensitive skin. I have sensitive skin, crisis, ingrown hair,
- 0:33Speaker 1: and hyper pink and hyper pigmentation. Please working the money
- 0:37Speaker 1: making conversations Lydia Evans, Hello, Hey, Lydia, where are you
- 0:43Speaker 1: calling from? I am calling from Houston, Texas. How are you?
- 0:48Speaker 1: You know, calling from my country? Okay, that's where I
- 0:50Speaker 1: was going and raised God with the Highs with the
- 0:53Speaker 1: elementary school and field Ward, Texas. Then moved over to
- 0:56Speaker 1: Shady Dale with the middle school, to Northwood to know
- 0:59Speaker 1: with the highsol far As Brook doesn't exist anymore. That
- 1:04Speaker 1: I went over over to the University of Houston State
- 1:06Speaker 1: there seven years I got my degree. I just say
- 1:09Speaker 1: that seven years because I wasn't smart. I would say
- 1:12Speaker 1: that seven years because I was I was a party.
- 1:17Speaker 1: Oh lord, I didn't know how to combine academics and
- 1:20Speaker 1: party into one thing. Is somebody said, boy, aren't you
- 1:22Speaker 1: getting old? Are you being old for an undergraduate? Clear
- 1:26Speaker 1: and make a side fire. Got out of there till
- 1:29Speaker 1: the day I die. I'm a cute to the day
- 1:31Speaker 1: I died with a degree that they can't repoll. That's
- 1:34Speaker 1: called people. Get that degree. They can't reapoll your education.
- 1:38Speaker 1: They can't say you got bad credit with your education.
- 1:40Speaker 1: Get that get that degree. Now your universe using to graduate.
- 1:43Speaker 1: Tell us about your experience in college. How did it
- 1:46Speaker 1: change your life? Oh my god, college definitely made a
- 1:49Speaker 1: huge difference in my life before I even get started.
- 1:51Speaker 1: Thank you so much for having me today. This is
- 1:53Speaker 1: so exciting. And also know that this is this your
- 1:58Speaker 1: This is not a one off. You are a talented person.
- 2:02Speaker 1: I created money Making Conversations to give individual small entrepreneurs
- 2:06Speaker 1: or entrepreneurs in general, uh small business owners a voice
- 2:10Speaker 1: because in this business, social media has given us a voice.
- 2:13Speaker 1: Now I'm giving the voice in the airways and podcasts
- 2:16Speaker 1: and serious exam and to rest your radio. That's the
- 2:19Speaker 1: purpose of money making Conversations. So I wanna let you
- 2:21Speaker 1: know you are a friend of the money making conversation family.
- 2:25Speaker 1: Oh well, thank you, I take that graciously. I love
- 2:28Speaker 1: to be family, you know A Southerners are all about family.
- 2:32Speaker 1: M Yeah, but just really quickly. Uh. I When I
- 2:36Speaker 1: first actually started going off to college, I went off
- 2:39Speaker 1: to Hampton University because I got a scholarship there for
- 2:42Speaker 1: pre mad and I ended up getting gross out when
- 2:45Speaker 1: it was time for lab time in my sophomore year
- 2:48Speaker 1: and changed my major. When I changed my major it parallel,
- 2:52Speaker 1: I actually ended up getting homesick because I had found
- 2:55Speaker 1: out there was some new babies in my family. Everyone
- 2:58Speaker 1: was sending me pictures and I was like, no, want
- 3:00Speaker 1: to go home. And I ended up transferring into University
- 3:03Speaker 1: of Houston, one of the best decisions I ever made.
- 3:05Speaker 1: And I am a bona fide coud so I graduated
- 3:10Speaker 1: with the I actually switched over to the polar opposite,
- 3:13Speaker 1: which was public relations advertising, because I just did not
- 3:17Speaker 1: want to see blood and juts anymore. Yeah. But interesting
- 3:22Speaker 1: thing about it is that you switched over. But when
- 3:24Speaker 1: I look at your your life patting the skincare, uh,
- 3:28Speaker 1: this is this is I have to say, medicine related correct.
- 3:32Speaker 1: I know. Isn't that crazy? How you just come full circle?
- 3:35Speaker 1: I laughed at that. I just celebrated my fortieth birthday recently,
- 3:38Speaker 1: and I just laughed at it all the time, Like, boy,
- 3:40Speaker 1: you could run, but you cannot hide from your call.
- 3:44Speaker 1: And I'll tell you that much. Well. I always tell
- 3:46Speaker 1: people that this is so good. You're you're your prime
- 3:49Speaker 1: example what I talked about in the show. I always
- 3:51Speaker 1: tell people that what you does, decisions you make in
- 3:53Speaker 1: your early twenties, especially in that age rain when you
- 3:57Speaker 1: when you have that desire to be who you all
- 4:00Speaker 1: your dreams and your visions, that passion of that desire
- 4:04Speaker 1: is really I always tell people, don't it's not the
- 4:06Speaker 1: resume that you sometimes are working on now or creating now.
- 4:10Speaker 1: It's what you wanted to do in your early twenties
- 4:12Speaker 1: and when you came out of high school you had
- 4:14Speaker 1: this desire to be special and unique, that that that's
- 4:17Speaker 1: what you're gonna make money on and your authorities and fifties.
- 4:20Speaker 1: As you get older and you're the prime example of that,
- 4:22Speaker 1: you're saying that you went to Hampton on those scholarship
- 4:25Speaker 1: made and then you you transfer the universe. But guess
- 4:28Speaker 1: what you're doing now, I know, and that's so crazy.
- 4:33Speaker 1: I'm I'm actually going to be speaking at this conference
- 4:35Speaker 1: coming up all the boss Doctor's conference when I'm speaking
- 4:38Speaker 1: on product developments of the doctors there and I just
- 4:40Speaker 1: last I said, Lord have mercy, you are so funny. Well,
- 4:43Speaker 1: you know that's that that's the beauty of what I
- 4:45Speaker 1: try to do with the show. And you're and when
- 4:47Speaker 1: I when I you know, I did my little extra
- 4:49Speaker 1: digging on individual They give me the portal with the
- 4:52Speaker 1: information and I started doing my research. And and then
- 4:54Speaker 1: one of my producers, executive producers the show, she's a
- 4:57Speaker 1: Hampton grad, so you know, she quick she quickly the
- 5:00Speaker 1: point at that little HBC relationship. You know, that's Samantha Taylor,
- 5:05Speaker 1: you know, and so and so it's all about men,
- 5:12Speaker 1: it's all about menu. Okay, don't don't go to that
- 5:15Speaker 1: Southern chilm just went too far right there. Now, Now
- 5:20Speaker 1: when you went to the University Houston, Now you said
- 5:23Speaker 1: that what exactly is advertising slash pr relationship from the
- 5:27Speaker 1: Universe Houston, What exactly is that? Okay? Well, advertising relations
- 5:32Speaker 1: is more of the forefront of marketing. So marketing is
- 5:35Speaker 1: the back in science um community, you know, like mindset,
- 5:38Speaker 1: the numbers and all the rest of that. Whereas with
- 5:41Speaker 1: advertising public relations, that's the front end, that's the face
- 5:44Speaker 1: of the brand. UM. That's where the ideas that are
- 5:47Speaker 1: conceived in marketing come to life, uh in a tangible
- 5:50Speaker 1: ad or anything like that, um um you know, like
- 5:55Speaker 1: a like a advertisement, a a campaign, UM press release.
- 6:01Speaker 1: So it's just so funny how coming full circle as
- 6:05Speaker 1: an entrepreneur, Like how detrimental that is to the growth
- 6:08Speaker 1: of a brand. And it's the core of my studies
- 6:11Speaker 1: and it has helped me a lot when it comes
- 6:13Speaker 1: to business. Now here's here's the other layers, because she
- 6:16Speaker 1: has so many layers. Remember she went to Hamptons you know,
- 6:19Speaker 1: medical scholar ship ready to go out then just heal people.
- 6:22Speaker 1: Then she goes to your Ris Houston, Okay, advertising public relations.
- 6:26Speaker 1: Then she gets licensed at the acclaimed Institute of Cosmic,
- 6:30Speaker 1: Cosmetology and Aesthetics. Why did you make that ship, because
- 6:34Speaker 1: that's the shift it really made you three sixty correct,
- 6:38Speaker 1: Yes it is with Sean. Actually, what happened was all
- 6:41Speaker 1: my life suffered from xema UM and then as I
- 6:44Speaker 1: got older, what I thought was me and my scalp
- 6:46Speaker 1: actually turned out to be sariacis, and Um, I didn't understand,
- 6:50Speaker 1: like when I was a younger girl, like when I
- 6:52Speaker 1: would have relaxes put on, why my scout would like
- 6:56Speaker 1: forty five degree bird, not even third degree bird. I
- 6:59Speaker 1: couldn't understand why my skin was so sensitive to the sun. Um.
- 7:02Speaker 1: I couldn't understand why it's my mom washed my clothes
- 7:06Speaker 1: in in in detergent and had like um fragrances. Why
- 7:10Speaker 1: I would itch and scratch until I would lead in
- 7:13Speaker 1: the in the corners of my arms and and stuff
- 7:15Speaker 1: like that. And so as I got older, it was
- 7:18Speaker 1: determined that I had exema and then in my scalp apthoriasis.
- 7:21Speaker 1: So I just started making my own products while I
- 7:23Speaker 1: was working full time in my degree area, which was
- 7:26Speaker 1: advertising UM. And so it just kind of I used
- 7:30Speaker 1: to hide my arms and legs and stuff all the time.
- 7:32Speaker 1: And after I start using my products, I started showing
- 7:35Speaker 1: a little bit more skin at works, like wear short
- 7:37Speaker 1: sleeve shirts, wear skirts to the knee. Um, and my
- 7:41Speaker 1: coworkers just kind of took note, like okay, lettio, Okay,
- 7:44Speaker 1: I'm like girl, whatever, my skin don't look like allegators
- 7:49Speaker 1: and so then that put up that conversation, and so
- 7:52Speaker 1: then my co workers that it created that dialogue so
- 7:55Speaker 1: that my coworkers start telling me, Oh my mom in
- 7:57Speaker 1: in in in New York has exemutin you make her
- 8:00Speaker 1: cream and send it to her. Oh my sister law
- 8:02Speaker 1: in Florida has exema? Can you make her cream and
- 8:05Speaker 1: send it to her. So it just kind of started
- 8:07Speaker 1: very organically. I didn't even know it was right under
- 8:09Speaker 1: my nose. Now, miss Evans, Okay, now let's talk about this.
- 8:11Speaker 1: You just talking about Okay, you just said make this. Okay,
- 8:15Speaker 1: this is like and you're not to kitchen making a
- 8:16Speaker 1: sweepetato pope. Okay, you're not? You Okay? How you skipped
- 8:20Speaker 1: the major step? And how this whole process you made creams?
- 8:25Speaker 1: How did you make creams? Did you work with a
- 8:27Speaker 1: with a with a biologist, a scientists or somebody in medicine.
- 8:32Speaker 1: How did this whole process come about? I know it
- 8:34Speaker 1: was something that was for you personally, but you still
- 8:37Speaker 1: have to work with somebody. Correct um. As a matter
- 8:40Speaker 1: of fact, I actually didn't. I think that everything that
- 8:44Speaker 1: you have it goes back to what you were saying.
- 8:45Speaker 1: I think every tool that you need is within you,
- 8:48Speaker 1: um and and it's already and you just have to
- 8:50Speaker 1: find it. It's almost like I compare life to video games.
- 8:53Speaker 1: It's like every single thing you you need is right there.
- 8:56Speaker 1: You don't know, but it's right there in the bush.
- 8:58Speaker 1: All you gotta do is hit this button and then
- 9:01Speaker 1: this hammer come out the bush that you need to
- 9:03Speaker 1: break this wall. So I compared to that because when
- 9:06Speaker 1: I went pre mad, I went molecular biology, and molecular
- 9:10Speaker 1: biology is beyond biology. Biology is where you're just studying
- 9:13Speaker 1: biology of the body, those of the human systems, the
- 9:16Speaker 1: organs and stuff like that. My scholarship was a molecular biology.
- 9:21Speaker 1: Molecular biology is what people go into they want to
- 9:23Speaker 1: get into forensics and crime scenes. I didn't. That's not
- 9:27Speaker 1: what I wanted to do. That's just what I got
- 9:28Speaker 1: a scholarship for. I actually wanted to go um and
- 9:32Speaker 1: become a pediatrician and play with babies, So I thought
- 9:34Speaker 1: all day UM. But when I got into the course,
- 9:37Speaker 1: I was like, Oh, this is really this is this
- 9:39Speaker 1: is This required a lot of cutting open and a
- 9:41Speaker 1: lot of scats haven't got so I wasn't very keen
- 9:47Speaker 1: to it. Um. But I'm saying that to say, in
- 9:51Speaker 1: those first two years of school, what I learned is
- 9:54Speaker 1: like what someone learns in a in a basic biology degree,
- 9:58Speaker 1: concentrated like it was. You learn it down to the
- 10:02Speaker 1: very science of a monocust. You learn every portion of
- 10:05Speaker 1: a molecule, and it helped you with the whole product
- 10:09Speaker 1: line or the product of the personal product line. Development.
- 10:12Speaker 1: We're talking to lydia Evans. He's the CEO and owner
- 10:16Speaker 1: of s W N G Essentials. When we come back,
- 10:18Speaker 1: we'll hear more from her. Hi, just ra Sean McDonald.
- 10:24Speaker 1: You're listening to money Making Conversation. I am a graduate
- 10:26Speaker 1: of the University of Houston. On the phone, it's a
- 10:29Speaker 1: fellow graduate of the University of Houston. Her name is
- 10:32Speaker 1: lydia Evans. She's the CEO and product inventor of s
- 10:36Speaker 1: W n G Essentials. She's based in Houston, Texas. UM.
- 10:40Speaker 1: We were talking earlier. We were talking about, you know,
- 10:42Speaker 1: the whole essence of your degree that allowed you to
- 10:45Speaker 1: be able to develop your brand from the standpoint of
- 10:50Speaker 1: being able to put together the right UM. I guess
- 10:52Speaker 1: so I want to use just say formulas or chemical maker.
- 10:56Speaker 1: What can I say? Okay, for me. This good. We'll
- 11:02Speaker 1: work with that rash stick with formulas. Now, the thing
- 11:05Speaker 1: about it that you know, I'm an ingrown hair victim.
- 11:09Speaker 1: I shall you put a razor on my face? And
- 11:12Speaker 1: there's going to be a war with the grown hair
- 11:16Speaker 1: and the and the ingrown hair is going to win.
- 11:18Speaker 1: And so I use I use an electric razor to
- 11:21Speaker 1: be able to agreeb me this the situation. But every
- 11:23Speaker 1: once in a while, you know, the ingrown hair pops in.
- 11:26Speaker 1: You know, hey, I gotta I'm sneaking through the back door,
- 11:30Speaker 1: me in and I gotta deal with that on my
- 11:32Speaker 1: on my neck, on my neck, basically on my neckline
- 11:35Speaker 1: and stuff like that. How does your product that you
- 11:38Speaker 1: s W n G Essentials deal with ingrown hairs? And what? What?
- 11:43Speaker 1: What did you use? Because I wanted because I'm telling
- 11:45Speaker 1: you something. I used this other product. I've been using
- 11:48Speaker 1: it for years, but I'm always looking for other brands
- 11:51Speaker 1: that a little softer on my face. Oh nice, nice, Well,
- 11:55Speaker 1: I'm glad um Well. The way that the s W
- 11:58Speaker 1: n G Bar works is that it is a three
- 12:01Speaker 1: and one combined product. So it's a cleanser and exfoliator
- 12:05Speaker 1: and a disinfector. Of the skin and one youth. So
- 12:08Speaker 1: what you do is you take it out the plastic,
- 12:10Speaker 1: you wet it up, you lather a little bit between
- 12:12Speaker 1: your hands, and you place the bar flat against your
- 12:15Speaker 1: skin and that portion of it as you use it
- 12:18Speaker 1: in a circular motion, exfoliates the dead skin from the
- 12:21Speaker 1: surface of the face, and the formula of the soap,
- 12:24Speaker 1: which is antibacterial, is able to get into your pores,
- 12:27Speaker 1: sweep the lining and help to push that hair follicle out.
- 12:31Speaker 1: So that's where my patent is because I literally created
- 12:35Speaker 1: a way to do a three and one embedded product
- 12:39Speaker 1: um that works to help with ingrown hairs. So um yeah,
- 12:44Speaker 1: So that that's how the the s W n G
- 12:46Speaker 1: bar actually works. It's absolutely phenomenal. Okay, So the bar
- 12:50Speaker 1: is almost like a little brush like when you stay there,
- 12:54Speaker 1: it's kind of like granular. That's like when you when
- 12:56Speaker 1: you rub it on your skin, it kind of like
- 12:58Speaker 1: kind of like uh a sawtre just a skin in
- 13:02Speaker 1: a circular motion, which again makes that hair stand up,
- 13:07Speaker 1: uh huh. It allows it polishes a way that built
- 13:10Speaker 1: up dead skin. When we're babies, our skin turns over,
- 13:13Speaker 1: which is why our skin is so soft when we're babies.
- 13:15Speaker 1: Our skin turns over every two days, every three days,
- 13:18Speaker 1: we're a whole new person, literally, um, which is what
- 13:21Speaker 1: even allows you to grow. Those slopping of dead skin
- 13:23Speaker 1: cells off of your body is what actually allows your
- 13:26Speaker 1: bones to continually stretch and grow new skin and grow.
- 13:30Speaker 1: It's amazing how God made us. Um. Well, what happens
- 13:33Speaker 1: is is that the culture closer you get to the
- 13:35Speaker 1: size and shape you're gonna be, the less your deescimates
- 13:39Speaker 1: and descimated. Is are just a really cute see fancy
- 13:42Speaker 1: word for self exfoliate. Uh So, when we get about
- 13:47Speaker 1: twenty one and older, our skin desquimate on our body
- 13:50Speaker 1: about every thirty days, which means that the skin cells
- 13:52Speaker 1: that are on you don't turn over for another thirty days,
- 13:56Speaker 1: which is why our skin is duller, our skin is drier,
- 14:00Speaker 1: things of that sort. Um. So what the swag bar
- 14:03Speaker 1: does is it kind of bumps that process up by
- 14:05Speaker 1: pre exfoliation. So you're taking that product, you will use
- 14:08Speaker 1: it down there on your neckular circular motion, and that
- 14:11Speaker 1: is helping to exfoliate skin that otherwise wouldn't come off
- 14:15Speaker 1: your neck for another thirty day. And so it allows
- 14:18Speaker 1: that that hair that is beginning to trap beneath the
- 14:21Speaker 1: skin to go ahead and come out and then your
- 14:24Speaker 1: razor can catch it. Or if you're getting laser done
- 14:27Speaker 1: or waxing, where they're putting the wax on your skin
- 14:29Speaker 1: and then you know, ripping the hair out, the hair
- 14:31Speaker 1: fall all depending on how you do your your your
- 14:33Speaker 1: hair removal. Now this is a really really got rashwan
- 14:38Speaker 1: on the ingrown hair thing because like I said, I'm
- 14:40Speaker 1: always looking for so so when it so, when you
- 14:43Speaker 1: do the circular brush, the circular motion with yourself, does
- 14:46Speaker 1: it does it dry your skid? What state does it
- 14:48Speaker 1: leave your skin in? Yes? The swag bar in particular,
- 14:52Speaker 1: which is the s w n G Bar, And I
- 14:54Speaker 1: call it swag bar because all of my customers at
- 14:56Speaker 1: the barbershops they just you know, guys will just make
- 14:59Speaker 1: it short into the so they start calling flag. But
- 15:02Speaker 1: it's s w n G which is short for my
- 15:04Speaker 1: company named Soaps, Washes and Grooming. So it kind of
- 15:08Speaker 1: just took that moniker. But the essence of it is
- 15:11Speaker 1: to de talk. It is meant to detox because what
- 15:14Speaker 1: happens is when they here gets trapped in that fallible,
- 15:16Speaker 1: it starts to create bacteria and that follable, which is
- 15:20Speaker 1: why it gets tender, or if you squeeze it, some
- 15:23Speaker 1: what we see as nasty white stuff comes out that's
- 15:26Speaker 1: actually called see them, which is just compacted dirt and
- 15:29Speaker 1: oil that's trapped in that absolutely different. Early in college
- 15:34Speaker 1: I had that you need to squeeze it the pulse
- 15:36Speaker 1: pops out. You know, Yeah, I don't have that problem
- 15:39Speaker 1: any more. Older. You know, skin skin tough now tough
- 15:43Speaker 1: skin with but E wasn't. Why then Pop saying that,
- 15:52Speaker 1: how can I order yourself? Let's go to that, Let's
- 15:54Speaker 1: go to the business side because rashand McDonald it's gonna
- 15:57Speaker 1: order this today because of the fact that I like
- 15:59Speaker 1: the sty because I've been using other products that are
- 16:02Speaker 1: more alcohol base. I think you know what I'm talking about.
- 16:05Speaker 1: It comes in the little blue bottle and so yeah, yeah,
- 16:10Speaker 1: that's thing with salophilic acid and salophilic acid. It sounds
- 16:14Speaker 1: like a hard but it's not. It's just a very
- 16:17Speaker 1: basic ingredient that helps to uh. It's like a chemical
- 16:20Speaker 1: exponent So where's mine is a manual exponient because you
- 16:23Speaker 1: actually have to use it in a circular motion against
- 16:25Speaker 1: your skin. That one is one that you wipe on
- 16:27Speaker 1: and then it creates the chemical reaction of the skin
- 16:30Speaker 1: to make the skin shad. You don't have to do anything,
- 16:32Speaker 1: but I know which product you're talking about. You can
- 16:34Speaker 1: find my baby at um swags essential dot com. That's
- 16:40Speaker 1: www dot swags essential dot com. And you can also
- 16:44Speaker 1: find us on Amazon um and I think we're out
- 16:47Speaker 1: of out of stock on Walmart, but um you can
- 16:49Speaker 1: definitely shop up on Amazon as well, and we have
- 16:51Speaker 1: a few other retailers, but primarily my website. Cool, all right, well,
- 16:55Speaker 1: definitely we'll be making it because I like that. I
- 16:57Speaker 1: like that I got a little traveling cases can just
- 17:00Speaker 1: put my bar in and stuff like that, and it's
- 17:03Speaker 1: and that's that's awesome. Now, let's talk about your your business,
- 17:06Speaker 1: your future of your business, because you know you're in
- 17:08Speaker 1: a very saturated market. I can't tell you how many
- 17:11Speaker 1: individuals contact me about trying to come on the show
- 17:15Speaker 1: talking about skin care lines or trying to launch your
- 17:18Speaker 1: skin CareLine. How do you break through the clutter? I'm
- 17:21Speaker 1: glad you asked me that I break through through the
- 17:23Speaker 1: clutter because I'm a niche product. Although there's a ton
- 17:27Speaker 1: of skin care products when you look at my sector,
- 17:30Speaker 1: on the on the shelf inside of stores, it's tame
- 17:33Speaker 1: um and if and if I can be very honest,
- 17:35Speaker 1: I got to toot my own horrn here because it
- 17:37Speaker 1: wasn't men tell I was on Shark Tank that you
- 17:40Speaker 1: will see a boom of how Now if you've noticed
- 17:44Speaker 1: razor companies and skin care companies that otherwise never targeted
- 17:48Speaker 1: that issue are now starting to target that issue. If
- 17:51Speaker 1: you notice on commercials absolutency, now, all of a sudden,
- 17:53Speaker 1: all these razors are targeted towards men within grown hairs,
- 17:57Speaker 1: when for forty fifty years they never advertise about that problem.
- 18:00Speaker 1: I see a lot of big brands, so I know
- 18:02Speaker 1: I'm I'm creating some wave in the market, there's no
- 18:05Speaker 1: question there. But still in all in the mass market
- 18:09Speaker 1: of beauty, I am still in a very niche market.
- 18:12Speaker 1: And I'm a patented product. You want that product, you
- 18:15Speaker 1: gotta go through me. There's no two ways around it.
- 18:17Speaker 1: So I'm fully investing my baby. Um, I found a
- 18:20Speaker 1: niche and I found a niche that worked. I mean,
- 18:23Speaker 1: the guys and women want this soap. It's it's crazy.
- 18:27Speaker 1: They're They're like food water, swag Bar, food water ginger
- 18:31Speaker 1: rolla bar. They're serious about it because it keeps their
- 18:33Speaker 1: skin clear. And it's a three and one. So it's like,
- 18:36Speaker 1: even if you have to pick, where's one product you
- 18:38Speaker 1: they're they're selling you this and they say, Okay, come
- 18:40Speaker 1: behind it with the moisturizing, come behind it with this.
- 18:43Speaker 1: Nine is three and one. Because I fell results, I don't.
- 18:46Speaker 1: I don't sell smell. I fell results. Okay, cool, I
- 18:49Speaker 1: love her, love talking to her. Okay, cool, articulate, confident,
- 18:54Speaker 1: and we'll to their own home, which is very important
- 18:56Speaker 1: if you have a business out there, learned to teach
- 18:58Speaker 1: your on It's called brandy and it's called market. Now
- 19:00Speaker 1: let's talk about Now that was my neckline that I've
- 19:02Speaker 1: been talking about. What about my face? You have a
- 19:05Speaker 1: soap for my face? Or can I use the same
- 19:07Speaker 1: soap for my face? So all on one, I'm not
- 19:10Speaker 1: trying to guage nobody. I'm just trying to create some
- 19:12Speaker 1: solutions here and you can use it from head to toe.
- 19:15Speaker 1: When I first formulated I formulated it primarily for faith
- 19:18Speaker 1: because my brother came to me harassing me. He did
- 19:23Speaker 1: about shout out to my brother if he's listening in
- 19:26Speaker 1: um but um he started coming to me like, baby,
- 19:30Speaker 1: I know you create products and stuff. You didn't develop stuff,
- 19:32Speaker 1: but can you make something to men? Man, I've been
- 19:34Speaker 1: in this business for so long. It's like nothing words.
- 19:38Speaker 1: And so that's how you talking nothing words. That's not
- 19:41Speaker 1: your brother. Don't talk like that. You don't talk like that.
- 19:46Speaker 1: Because he's so passionate. He's so funny. Because my parents
- 19:49Speaker 1: have two children in the in the arts of beauty.
- 19:52Speaker 1: That's crazy because he's a master barber and I'm a
- 19:55Speaker 1: esthetician of medical grade, so that's crazy. But uh, he
- 19:58Speaker 1: came to me asking and so I went to in
- 20:00Speaker 1: and obliged him. After about two years of him asking
- 20:03Speaker 1: me to make something because I couldn't see it, but
- 20:05Speaker 1: he kept on, come on, baby, come on. So I
- 20:08Speaker 1: finally did. I kind of tossed it over to him.
- 20:10Speaker 1: He used it and he fell in love with it.
- 20:12Speaker 1: But the thing about it is that I'm excited. So
- 20:14Speaker 1: because you you know, I interview a lot of people,
- 20:17Speaker 1: and and I and have an interview personally as Rushan McDonald,
- 20:21Speaker 1: that's being an interview. I'm being taken care of. I'm
- 20:24Speaker 1: a customer now because you're saying all the things, because
- 20:26Speaker 1: when you get through when you I a wall. Tell people,
- 20:28Speaker 1: in order to fixed problems, you have to know your body.
- 20:31Speaker 1: I really do know my body, understand the flaws and
- 20:33Speaker 1: my body is. I understand how to eat. I know
- 20:35Speaker 1: how to gain weight. I know how to lose weight.
- 20:37Speaker 1: I know what I know how. I drink a lot
- 20:39Speaker 1: of water because water isn't essential to my Now. I
- 20:42Speaker 1: drink me some lemonade. I drink me some some orang juice.
- 20:45Speaker 1: But I know that water is the basis of how
- 20:47Speaker 1: I maintain my physical structure. And so when I listen
- 20:51Speaker 1: to you, you're you're selling me something that I know
- 20:54Speaker 1: has value to me. It's value to my face, has
- 20:57Speaker 1: value to my makes me feel comfortable. So in before
- 21:00Speaker 1: we get off the air, Lydia, please tell everybody how
- 21:02Speaker 1: they can buy your product. And you know, first time
- 21:05Speaker 1: on University Houston graduate. You keep winning like that, And
- 21:08Speaker 1: you tell your brother you know, I'm a fan of
- 21:10Speaker 1: what he's doing. Master barber. My my my brother in Washington,
- 21:13Speaker 1: d C. He owns three barber and beautistal on. So
- 21:17Speaker 1: you and I have a relationship. Okay, Oh nice, include
- 21:22Speaker 1: me in a contract with your people. Good. I do
- 21:25Speaker 1: know that we're go and talk, but tell everybody how
- 21:27Speaker 1: to buy your product and let's get out of here.
- 21:31Speaker 1: Um yeah, no, um, yes again, you can't visit my website.
- 21:35Speaker 1: And I'm also hosting my very first big beauty expo
- 21:39Speaker 1: in conjunction with Carol's daughter here in Houston, and we'll
- 21:42Speaker 1: have a surplus of products there at the expo. So
- 21:46Speaker 1: but again, all that information is on my website at
- 21:48Speaker 1: flag Essential within s dot com. Alright, big timer, I
- 21:52Speaker 1: appreciate it. And when you get when the conference happens
- 21:55Speaker 1: with Carol's daughter, let us know. So we get posted
- 21:57Speaker 1: on our social media and our fan club members need
- 21:59Speaker 1: to be eat there