Latest / The Steve Harvey Morning Show / Dr. Ian Smith, Michael Boatman, Sheila Marmon & Keith Lorren

Transcript

Dr. Ian Smith, Michael Boatman, Sheila Marmon & Keith Lorren · The Steve Harvey Morning Show

• 0:05
  Speaker 1: Welcome to Money Making Conversations. It's the show that she
• 0:07
  Speaker 1: has the secrets of success experience firsthand by marketing and
• 0:10
  Speaker 1: Brandon expert Rashan McDonald. I will know he's giving me
• 0:13
  Speaker 1: advice to many occasions and incasion didn't notice. I'm not broke.
• 0:17
  Speaker 1: You know. He'll be interviewing celebrity CEOs, entrepreneurs and industry
• 0:20
  Speaker 1: decision makers. It's what he likes to do. It's what
• 0:23
  Speaker 1: he likes to share. Now it's time to hear from
• 0:25
  Speaker 1: my man, Rashan McDonald. Money making conversations. Here we come. Yes, Yes,
• 0:30
  Speaker 1: some money making conversations. Wow, coming up on two years.
• 0:34
  Speaker 1: Two years something I thought I'd just do for four weeks.
• 0:39
  Speaker 1: I don't know if that's good. And I was just
• 0:42
  Speaker 1: I didn't have the vision or something just called on.
• 0:44
  Speaker 1: And sometimes the things that you do just just catch
• 0:47
  Speaker 1: on and then they become unplanned success stories. But when
• 0:51
  Speaker 1: it becomes unplanned, you better put a plan together to
• 0:54
  Speaker 1: create longevity. And two years later we have created longevity
• 0:57
  Speaker 1: with incredible guests. Uh save the lot of people are
• 1:01
  Speaker 1: a lot of money by giving the advice that they
• 1:03
  Speaker 1: will probably gotten somewhere online or googled it when you
• 1:07
  Speaker 1: don't google when you can hear me talking and tell
• 1:09
  Speaker 1: you or hearing other people on my show talk about
• 1:11
  Speaker 1: their stories about about commitment. And that's what success is,
• 1:15
  Speaker 1: tied to commitment and a plan once you become committed,
• 1:18
  Speaker 1: and also not deviating from that plan because you suddenly
• 1:22
  Speaker 1: want to create a shortcut. Well, those short cuts took success.
• 1:30
  Speaker 1: Welcome to Money Making Conversations. It's the show that she
• 1:32
  Speaker 1: has the secrets of success experience firsthand by marketing and
• 1:35
  Speaker 1: Brandon expert Rashan McDonald. I will know he's giving me
• 1:38
  Speaker 1: advice on many occasions. In the case you didn't notice,
• 1:41
  Speaker 1: I'm not broke, you know, he'll be interviewing celebrity CEOs,
• 1:45
  Speaker 1: entrepreneurs and industry decision makers. It's what he likes to do.
• 1:48
  Speaker 1: It's what he likes to share. Now it's time to
• 1:50
  Speaker 1: hear from my man, Rashan McDonald money making Conversations. Here
• 1:54
  Speaker 1: we come, money making conversation. How do you take an idea?
• 1:58
  Speaker 1: And it was just an idea I did on Facebook
• 2:00
  Speaker 1: page which money Making Conversations. Every Monday, I would answer
• 2:05
  Speaker 1: questions that people will post about life credit, small entrepreneurship opportunities.
• 2:11
  Speaker 1: I would give an advice and guidance on my Facebook page.
• 2:13
  Speaker 1: That's how I started money Making Conversation. Uh. Almost two
• 2:18
  Speaker 1: years ago, like May of t seen, I decided to
• 2:22
  Speaker 1: go on the radio in Houston, Texas, and I decided
• 2:25
  Speaker 1: for two months, I was gonna use Money Making Conversation
• 2:28
  Speaker 1: platform to promote my brand, just to get my name
• 2:31
  Speaker 1: out that I just finished manager Steve Harvey. I was
• 2:34
  Speaker 1: just trying to find my voice. Uh, I didn't know
• 2:37
  Speaker 1: you manage somebody seventeen years, you kind of figure that
• 2:40
  Speaker 1: you neither need to get a lane for you because
• 2:44
  Speaker 1: I didn't have a lane. And so Money Making Conversations
• 2:47
  Speaker 1: was launched as an eight week platform. In that eight
• 2:50
  Speaker 1: week platform, all the celebrities called my show because I
• 2:52
  Speaker 1: have the relationship with celebrities. And then that then I
• 2:56
  Speaker 1: said I didn't like the show because I didn't know
• 2:58
  Speaker 1: what I was talking about. I didn't know what they
• 3:00
  Speaker 1: called me because I used to manage Steve Harvey or
• 3:04
  Speaker 1: they called me thinking I might get Steve on one
• 3:07
  Speaker 1: of the talk shows that I was producing with Steve
• 3:09
  Speaker 1: R Radio show. So I said, stop, I need to
• 3:12
  Speaker 1: figure out why people are calling me. I need to
• 3:15
  Speaker 1: understand what is money making conversation is all about well,
• 3:18
  Speaker 1: I'll discovered. The money making conversations about you is about
• 3:20
  Speaker 1: the information that I need to provide to you, information
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  Speaker 1: that I have, take my life experiences as an entertainer
• 3:26
  Speaker 1: and as an entrepreneur an educator. My degree is in
• 3:29
  Speaker 1: Mathematics Corporate Experience. I work for IBM. Take all that
• 3:34
  Speaker 1: information and put it in a bottle and let people
• 3:37
  Speaker 1: come in and pop the cork. I become the g D.
• 3:41
  Speaker 1: I come out. What is your wish information? Mr McDonald
• 3:45
  Speaker 1: will ask me and I will tell you. And that's
• 3:47
  Speaker 1: what I did. I started telling people. It went to
• 3:51
  Speaker 1: three months and went to four months. Now we're going
• 3:53
  Speaker 1: on two years and money making conversation. I must say
• 3:56
  Speaker 1: I'm getting the top guests, and the guests are calling
• 3:59
  Speaker 1: because I have something to talk about and I'm giving
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  Speaker 1: the platform to talk on the phone. Is one of
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  Speaker 1: my favorite people. And we're just gonna tell you, I've
• 4:06
  Speaker 1: been watching this dude for a long time. You hear something,
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  Speaker 1: You're here about these credits and after the credits, we're
• 4:11
  Speaker 1: gonna talk about my next guest. As an actor of
• 4:13
  Speaker 1: great versatility, He's a two time n double a CP
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  Speaker 1: Image Award, winning Actor Screenwriting Arthur. I first saw him
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  Speaker 1: on the hit comedy series Spend City, for which he
• 4:24
  Speaker 1: received two n Double A CP Image Awards, while simultaneously
• 4:27
  Speaker 1: doing double duty at sports agent Stanley on the HBO
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  Speaker 1: series All of I'm Just That All the Sailors Serious
• 4:34
  Speaker 1: was crazy, while Sam That was the Best Boatman completely
• 4:39
  Speaker 1: recurring role on Madam's Secretary, and prior to that, he
• 4:43
  Speaker 1: did double duty as a serious regular on Nickelodeon with
• 4:45
  Speaker 1: Instant Moms, Opted My Girl Tamra, who I worked with
• 4:49
  Speaker 1: on Sister Sister, and recurred as Charlie seens Breath Charlie
• 4:53
  Speaker 1: Sheen's best friend on the FX series Anger Management. In
• 4:57
  Speaker 1: addition here, the recurring series on CBS The Good One.
• 5:00
  Speaker 1: The Good Fight, is a spin off of the of
• 5:03
  Speaker 1: the of the of the Good Wife, which Michael had
• 5:06
  Speaker 1: a recurring role as Julius Kane. Please welcome to money
• 5:11
  Speaker 1: making conversations. I'm happy to have them on my show.
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  Speaker 1: Michael Boatman. Hello, Hello, Hello, Michael, happy to be here.
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  Speaker 1: That's a lot, man, that's a lot. You know I've
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  Speaker 1: been I've been very fortunate. Happy to say, well, you
• 5:28
  Speaker 1: know the thing about it is that you you you
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  Speaker 1: played all your roles with comedic dignity. You know what
• 5:35
  Speaker 1: I'm saying is that is that like right now, are
• 5:37
  Speaker 1: you're playing a lawyer right now? Correct? I am okay,
• 5:40
  Speaker 1: I'm on the good fight, like like on and and
• 5:42
  Speaker 1: and so You've always, when I said comedic dignity, you've
• 5:45
  Speaker 1: been able to take all these white college jobs and
• 5:48
  Speaker 1: make them funny. And I record is saying that, yes, absolutely,
• 5:55
  Speaker 1: And you know I've always I thought about, you know,
• 6:00
  Speaker 1: the kinds of roles and the kinds of actors when
• 6:03
  Speaker 1: I was a kid. You know, I didn't know when
• 6:05
  Speaker 1: I was a kid that I wanted to be an actor.
• 6:08
  Speaker 1: I I really wanted actually a career in the sciences.
• 6:10
  Speaker 1: I was always interested in um, the ocean, and I
• 6:14
  Speaker 1: was interested in space. I mean, what little kid hasn't
• 6:16
  Speaker 1: said that they wanted to be an astronaut. But you know,
• 6:19
  Speaker 1: I wanted to be an astronaut for a while. And
• 6:21
  Speaker 1: so the arts and performance wasn't really something that I
• 6:24
  Speaker 1: paid attention to, but I did always for some reason.
• 6:28
  Speaker 1: I was always drawn to you know. And like in
• 6:32
  Speaker 1: Chicago where I grew up, we had this great public
• 6:34
  Speaker 1: television channel w T t W, and they had theater.
• 6:39
  Speaker 1: They would have plays and things on on on late
• 6:42
  Speaker 1: nights on Sundays, and for some reason that stuff sort
• 6:45
  Speaker 1: of drew me, and I was just sort of always
• 6:48
  Speaker 1: interested in it. But I thought I was going to be,
• 6:50
  Speaker 1: you know, off figuring out how the ocean works or
• 6:53
  Speaker 1: you know, solar energy or something. And and then life
• 6:56
  Speaker 1: took turns the way life does, and I found myself
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  Speaker 1: became an actor and found something that I also really
• 7:03
  Speaker 1: loved to do, and so um, you know, it's just
• 7:07
  Speaker 1: it's just funny, how you know. Obviously life, you know,
• 7:10
  Speaker 1: it can throw curves at you. And do you take
• 7:12
  Speaker 1: lemons and make lemonade? I guess you know, well you've
• 7:15
  Speaker 1: been making a punch uh, strawberry shoulder, Uh, you know,
• 7:20
  Speaker 1: ruby or floats you've been you know, let's let's talk
• 7:23
  Speaker 1: about you know, when I first saw you, I first
• 7:25
  Speaker 1: saw you, I guess I kind of saw you on
• 7:27
  Speaker 1: two things. I saw you on Spen City and then Arless,
• 7:30
  Speaker 1: And those are really two different shows. One was the
• 7:34
  Speaker 1: television and then one was cable, which they could go
• 7:36
  Speaker 1: edgy and go edgy. Okay, how were you able to
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  Speaker 1: balance those two different scripts, those two different writing styles?
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  Speaker 1: And but then here's the funny part about it. I said,
• 7:47
  Speaker 1: I guess the compliment you did not you were not
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  Speaker 1: the same character on both shows. You know, it was funny.
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  Speaker 1: Those jobs came around almost actually strangely enough, on the
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  Speaker 1: same day. And UM, I had auditions and met both
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  Speaker 1: of them. And this would have been in nineteen six now.
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  Speaker 1: And Carter Haywood, who was the character I played on
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  Speaker 1: Spin City, UM was an activist and you know, sort
• 8:13
  Speaker 1: of a loud mouth and kind of a troublemaker. And
• 8:16
  Speaker 1: UM Stanley who Stanley Batson, who was the money maker,
• 8:20
  Speaker 1: the money man on for the artist Michael's UM sports
• 8:24
  Speaker 1: agency firm which was on our lists, was kind of
• 8:27
  Speaker 1: stiff and conservative, and and UM, I just enjoyed both
• 8:32
  Speaker 1: sort of trying to play sort of both extremes. You know,
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  Speaker 1: both of those characters kind of had their own kind
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  Speaker 1: of comic dignity as you as you sort of noted.
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  Speaker 1: But you know, I'm always interested. I think most actors
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  Speaker 1: are interested in in kind of what makes people tick
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  Speaker 1: and the way people move and the way people speak,
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  Speaker 1: and so I I always found I mean, you know,
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  Speaker 1: any actor sort of takes elements that he or she
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  Speaker 1: finds within himself of herself and tried to to magnify them,
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  Speaker 1: and so it was it was just fun. I mean,
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  Speaker 1: we fortunately, UM shot at different times of the year.
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  Speaker 1: So Spin City we would start in September in the fall,
• 9:11
  Speaker 1: and mission May late May, and that usually meant we
• 9:15
  Speaker 1: I would start up, you know, I would finished spin
• 9:17
  Speaker 1: City just in time to head out to l A.
• 9:19
  Speaker 1: We shot Spin City in New York. We've finished there,
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  Speaker 1: and I'd head out to l A and for three months,
• 9:24
  Speaker 1: spent three months in l A working on our list,
• 9:26
  Speaker 1: and so I had a great amount of time to
• 9:29
  Speaker 1: kind of, you know, constantly sort of be thinking about
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  Speaker 1: both characters and kind of and of course, obviously the
• 9:34
  Speaker 1: demands of every episode are different that you basically are
• 9:37
  Speaker 1: the character of the script needs you to be that week.
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  Speaker 1: So um, but they always and any good writer, like
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  Speaker 1: any great, great writing staff that I've worked with on
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  Speaker 1: all the shows I've done, they they also see what
• 9:49
  Speaker 1: the actor can do and what they're good at, and
• 9:51
  Speaker 1: they sort of begin to write towards those strengths. And
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  Speaker 1: so I was very fortunate in both of those instants.
• 9:56
  Speaker 1: Thank you man, thank you for being you. I gotta
• 9:59
  Speaker 1: say that, thank you for this journey of just watching
• 10:02
  Speaker 1: your resume and if and you are blessing to African
• 10:07
  Speaker 1: Americans because of the fact that you show dignity. And
• 10:11
  Speaker 1: in the world when reality shows were taken over and
• 10:14
  Speaker 1: we had no black people or no African Americans to
• 10:17
  Speaker 1: call upon with respect, you was a TV brother. And
• 10:20
  Speaker 1: I want to thank you, man. I want to thank you,
• 10:22
  Speaker 1: thank you very much. Again. He's on my show Money
• 10:27
  Speaker 1: Making Conversation. You can catch him on The Good Fight
• 10:30
  Speaker 1: that's the CBS. He plays a lawyer. Please everybody applause
• 10:35
  Speaker 1: my man, Michael Boatman. We'll be right back with more
• 10:50
  Speaker 1: from Marsan McDonald and Moneymaking Conversations. Don't touch that down.
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  Speaker 1: My next guest has worked behind the scenes at the
• 12:58
  Speaker 1: Food Network studios in Manhattan, New York, developing recipes for
• 13:01
  Speaker 1: top shows. Has been a guest on several television and
• 13:04
  Speaker 1: radio programmers, including NBC's Today Show, Food Networks, Guys, Grocery Games,
• 13:10
  Speaker 1: and travel Channels Park Secrets. Currently, his products are being
• 13:13
  Speaker 1: sold and over two hundred stopping shops in New York,
• 13:16
  Speaker 1: New Jersey, Rhode Island, Connecticut, and Massachusetts. Keith Lauren Global,
• 13:20
  Speaker 1: LLC is a spice company blends designer products for the grocery,
• 13:24
  Speaker 1: retail and food service industries. Please welcome to Money Making Conversations.
• 13:28
  Speaker 1: The Spice King, Chef Keith Lauren, what's happening to my brother?
• 13:35
  Speaker 1: Thank you so much for having me man's honor to
• 13:36
  Speaker 1: speak with you today. Man, well, I appreciate that. I
• 13:38
  Speaker 1: appreciate that, you know, honor talk. You know. But I'm
• 13:41
  Speaker 1: a foodie. I like good food. You sent me in
• 13:43
  Speaker 1: your spices. I use your spices and I'm happy Camper.
• 13:48
  Speaker 1: Oh God, bless you, man, God bless you. Well. I
• 13:51
  Speaker 1: tell what I say. I'm a foodie. What are you?
• 13:53
  Speaker 1: What your chef? You got all these titles? What are
• 13:56
  Speaker 1: you to food? Are you? Are you are preparer or
• 13:59
  Speaker 1: your eater? What attracts you to food? Listen, I'm all
• 14:02
  Speaker 1: of it, man. I call myself the Spice King because
• 14:05
  Speaker 1: I've dedicated my whole life to making the world's best
• 14:07
  Speaker 1: taste and flavors. Man, Listen, when I eat something, incot
• 14:09
  Speaker 1: to taste like something. You know what I mean? Can
• 14:11
  Speaker 1: nobody sold meself mean nothing or give me nothing but
• 14:14
  Speaker 1: your salt and pepper. It has to be seized and marinated. Man.
• 14:16
  Speaker 1: So my contribution to the world is making people's food
• 14:19
  Speaker 1: taste better, making their lives taste better. And that's what
• 14:21
  Speaker 1: I'm here for. Well, you know the word marinated. You know,
• 14:24
  Speaker 1: I I throughout my life I always heard the word marinade.
• 14:28
  Speaker 1: What exactly is marinating food? Meat? To me? Marinating is
• 14:34
  Speaker 1: like for play. You know, you take your time, you
• 14:39
  Speaker 1: prepare it, you seison it so that all the flavors
• 14:45
  Speaker 1: can get into the meat and it tenderizes it and
• 14:47
  Speaker 1: so when you partake of it, it's an experience. So
• 14:51
  Speaker 1: it's really important when they ask you to marinade. It's
• 14:53
  Speaker 1: important that you don't skip that step. That's what you're saying.
• 14:56
  Speaker 1: You can't skip it. You can't skip it. Man. The
• 14:58
  Speaker 1: flavor has to go all the it to the bone.
• 15:01
  Speaker 1: So like you know, marinade, marinade, meat is big, and
• 15:04
  Speaker 1: barbecue gotta marinate the brisket gotta marinade. Put that, put that,
• 15:08
  Speaker 1: put that seasoning on those ribs so they can come
• 15:11
  Speaker 1: back right. What what? What? What items do you feel like?
• 15:15
  Speaker 1: Is marinade and big? When it comes to steaks and
• 15:18
  Speaker 1: the fish is that that well? Well, um, different different
• 15:22
  Speaker 1: meats take different preparations. So you mentioned steak. With steak,
• 15:26
  Speaker 1: I just like to marinate it in oils because I'll
• 15:30
  Speaker 1: use I'll use oil with with crushed garlic, and shallatte
• 15:33
  Speaker 1: and whatever spices I want to make ribs, you need
• 15:35
  Speaker 1: a little bit of acid um, and you need those
• 15:38
  Speaker 1: great barbecue rubs to get into it. And the acid
• 15:41
  Speaker 1: helps it go throughout and helps tender rise it. And
• 15:44
  Speaker 1: fish fish you don't marinate too long because it's such
• 15:47
  Speaker 1: a tender type of the meat. So I would say
• 15:50
  Speaker 1: that maybe ten minutes, ten minutes that's on fish. And
• 15:54
  Speaker 1: and a lot of people like my wife, she loves
• 15:56
  Speaker 1: to use lemon with her fish, right, is that Well,
• 16:03
  Speaker 1: lemon is a refresher and because of those citrus notes
• 16:06
  Speaker 1: and because of the acidity, it gets rid of that
• 16:08
  Speaker 1: older smelling bacteria. So that's why we put fish. We
• 16:11
  Speaker 1: put lemon over the fish because it will get rid
• 16:13
  Speaker 1: of that rank flavor. You know, sometimes it's the fish
• 16:16
  Speaker 1: is old um, and it just makes everything more refreshing. Yeah,
• 16:20
  Speaker 1: because they always put fish. You bring a lobster tails out,
• 16:23
  Speaker 1: they got your little lemon over that squeeze your lemon
• 16:25
  Speaker 1: on the top. You know, I'm not I'm not a
• 16:27
  Speaker 1: big fish guy, but shrimp, I'm I'm a shrimp man,
• 16:30
  Speaker 1: I'm an arsterman, I'm a lobster man. I'm a crab man.
• 16:34
  Speaker 1: All right, that's right, that's that's my seafood. So so
• 16:37
  Speaker 1: how did you Let's go back a little bit before
• 16:38
  Speaker 1: we get to the spice Key collection. How did you
• 16:41
  Speaker 1: get into business? Well, listen, man, I have a very
• 16:44
  Speaker 1: interesting history. My great grandfather started. His name was Jane Johnson,
• 16:48
  Speaker 1: and he set to stand the fast family and entrepreneurship
• 16:51
  Speaker 1: and in food and St. Augustine. He had a very
• 16:53
  Speaker 1: famous restaurant, UM one of the first black restaurants, and
• 16:56
  Speaker 1: Lucille Ball Desi, ar Nez, Snatras, the Kennedy's, all of
• 17:00
  Speaker 1: them would actually go to his restaurants during segregated times
• 17:03
  Speaker 1: because his food was so good. And I grew up
• 17:06
  Speaker 1: eating those flavors and recipes for my grandmother and that's
• 17:09
  Speaker 1: what inspired me. So after I was inspired, and after
• 17:12
  Speaker 1: I went to business school, I decided, listen, I'm gonna
• 17:14
  Speaker 1: make this my full time job. Um. And then I
• 17:17
  Speaker 1: went to culinary school. I traveled in China and Japan
• 17:20
  Speaker 1: and Greece. I worked, and you're not the Arab emmerrants
• 17:22
  Speaker 1: got to cook for the royal family. I got to
• 17:24
  Speaker 1: work with food Network, um. And then hey, the rest
• 17:28
  Speaker 1: is history, man. Now you went through a lot of
• 17:31
  Speaker 1: history there. You know I'm talking about you know you China.
• 17:34
  Speaker 1: So you go to different places. Where did you pick
• 17:37
  Speaker 1: up when you go to because all these are different? Um.
• 17:40
  Speaker 1: You know, food stylings, food, you know that a very
• 17:43
  Speaker 1: unique and so and so you know that they always say,
• 17:46
  Speaker 1: you know, Chinese food in China is not the same
• 17:49
  Speaker 1: that we eat here. Definitely not. You know, each location
• 17:53
  Speaker 1: has its own style, as you mentioned. And what I
• 17:56
  Speaker 1: always pay attention to is the flavor of each region.
• 17:59
  Speaker 1: Every region because of the locality, because of the agriculture,
• 18:03
  Speaker 1: they have certain ingredients as native and so they're able
• 18:05
  Speaker 1: to take the ingredients and use it in their food
• 18:08
  Speaker 1: and make it shine, make it unique. Um. And that's
• 18:10
  Speaker 1: what I pay attention to. Now you go to like China,
• 18:13
  Speaker 1: you get to suchuan peppers and the white pepper, chili oils,
• 18:18
  Speaker 1: garlic and ginger and all of that kind of good
• 18:19
  Speaker 1: stuff and then the spices. You know, so it's different
• 18:22
  Speaker 1: that mats you just when you go to these different places.
• 18:25
  Speaker 1: Does is there a language barrier when it comes to cooking?
• 18:30
  Speaker 1: Absolutely not. Man. In fact, food has been my ticket everywhere. Man.
• 18:34
  Speaker 1: Once you invite a person over and you sit down
• 18:37
  Speaker 1: and have a meal with them. Whether you are fluent
• 18:39
  Speaker 1: in their language or religion or not, it doesn't matter,
• 18:42
  Speaker 1: because that food is something that breaks down makes people.
• 18:44
  Speaker 1: It's like an equalize, you know. It makes everybody even
• 18:46
  Speaker 1: and just makes everybody happy. And that's what pitch yourself
• 18:50
  Speaker 1: safe of my travel ticket season season overseason underseason. You
• 18:55
  Speaker 1: go tell when you're when you're scooped out that pot,
• 18:58
  Speaker 1: that that's all that plate. It's gonna let you know
• 19:01
  Speaker 1: if I'm gonna put a smile on your face or
• 19:03
  Speaker 1: frown on your face. That's amazing, Mr Russian. You mentioned
• 19:06
  Speaker 1: in the interview in the in the introduction, I was
• 19:08
  Speaker 1: gonna be in two hundred stories. I'm gonna being over
• 19:10
  Speaker 1: eight thousand stores by the end of next year. Where
• 19:12
  Speaker 1: eight thousand and is Rushan. Won't just let you know,
• 19:15
  Speaker 1: you said Russian, it's Rushan. I apologize for saying. Just
• 19:20
  Speaker 1: what I get from your resume this is you know,
• 19:22
  Speaker 1: I personally do everybody's resume key, and so I don't
• 19:26
  Speaker 1: let no I don't let no assistant do it. I
• 19:28
  Speaker 1: get up, and I get up before the show, I
• 19:30
  Speaker 1: get over all the stuff that's put in the portal
• 19:33
  Speaker 1: portal and he says, right there, two hundred stopping shop
• 19:36
  Speaker 1: stores in New York, New Jersey, Rhode Island, Connecticut, Massachusetts.
• 19:40
  Speaker 1: Now give us the exact facts so we can hype you.
• 19:42
  Speaker 1: Because what I do not want to do is come
• 19:44
  Speaker 1: on money making conversations. Hear what I say money making
• 19:47
  Speaker 1: conversations and undersell your brand. Okay, talk to well. My
• 19:52
  Speaker 1: intention of resistative of you is to show everybody that listen,
• 19:54
  Speaker 1: everything is possible and God will do it for you
• 19:57
  Speaker 1: if you put in the work in the faith man.
• 19:58
  Speaker 1: So let me just tell you so for this year,
• 20:00
  Speaker 1: I mean too, I mean two hundred stopping shops. I'm
• 20:02
  Speaker 1: in a hundred big wide, world class markets. Next year
• 20:06
  Speaker 1: um by twenty nineteen being fifteen hundred Walmarts, two hundred
• 20:10
  Speaker 1: and twenty five Giant Carlisles, a hundred and seventy five
• 20:13
  Speaker 1: Giant Landovers, two hundred Terraces, heaters over two hundred a
• 20:18
  Speaker 1: g B stores, two hundred price shoppers, two hundred and
• 20:21
  Speaker 1: twenty five Tops supermarkets, five hundred SEG stores, and then
• 20:26
  Speaker 1: twenty I'll be in twelve hundred publics, a hundred and
• 20:30
  Speaker 1: sixty five Stater Brothers, a thousand food line stores, and
• 20:33
  Speaker 1: two thousand, seven hundred Kroger grocery stores. So we're rocking
• 20:36
  Speaker 1: and rolling. And that's just in the United States. Man.
• 20:39
  Speaker 1: My goal is to get in the UK, Canada, Africa,
• 20:42
  Speaker 1: the Middle East and South America. Man, we're walking a
• 20:44
  Speaker 1: rolling o here now. So why why why are you
• 20:47
  Speaker 1: holding onto the information? I'm looking at it? I have
• 20:49
  Speaker 1: note in that information? Are you why you have to
• 20:51
  Speaker 1: grip on the news? On the good news? I'm sharing
• 20:56
  Speaker 1: it now. You and I always sounds better when somebody
• 21:02
  Speaker 1: else hyping your brain and sound. If it makes it,
• 21:04
  Speaker 1: if it makes it feel real, makes it feel a
• 21:06
  Speaker 1: little bit more than see it, that's all. So so
• 21:09
  Speaker 1: make sure you get that information so when I post
• 21:11
  Speaker 1: your stuff on social media, I can share everybody with
• 21:14
  Speaker 1: these facts, because that's an amazing information. This is the
• 21:16
  Speaker 1: question I want to ask you, because you go on
• 21:18
  Speaker 1: these stores and you see all these seasons. By the way,
• 21:20
  Speaker 1: he has great packaging on his seaton. I got it
• 21:23
  Speaker 1: at the house. He shipped to me. It's really really good. Now,
• 21:27
  Speaker 1: what I want to know is this, how do you compete?
• 21:30
  Speaker 1: How do you separate yourself? We know you've got a
• 21:32
  Speaker 1: karmic sitting up there forever. That's a brand that has
• 21:35
  Speaker 1: just been out there since the beginning of stores. How
• 21:38
  Speaker 1: do you compete with all these other stores that on
• 21:40
  Speaker 1: the whole fool shelves, on the on the on the
• 21:43
  Speaker 1: sprout chairs, on the Kroger shelves, on the public shelves
• 21:47
  Speaker 1: of public food stores, shelves h g B in the
• 21:49
  Speaker 1: Houston area market. How do you? How do you how
• 21:51
  Speaker 1: do you get your brand to step out? Okay, I'll
• 21:55
  Speaker 1: answer that question in two parts. The first one is
• 21:57
  Speaker 1: you have to create your brand well first. Before anything,
• 22:00
  Speaker 1: your product has to be damn good. You have to
• 22:02
  Speaker 1: have the best product on the market. And with all
• 22:05
  Speaker 1: of my world travel and experience, I've created spices that
• 22:08
  Speaker 1: and techniques that nobody's using it before. So my products
• 22:11
  Speaker 1: are actually made like perfumes. They're infused with aromatic essential oils.
• 22:15
  Speaker 1: They have over seventy two trade minerals, and they're layered,
• 22:18
  Speaker 1: so just like a perfume, when you smell it, you
• 22:20
  Speaker 1: get top notes, middle notes, ending notes, and then after
• 22:23
  Speaker 1: that afterthoughts, the same thing that I tried to transpose
• 22:27
  Speaker 1: and with spices, so so that your food tastes very layered. Um,
• 22:31
  Speaker 1: So have a bomb product. That's number one that nobody
• 22:34
  Speaker 1: can compete with. And then number two, your social media
• 22:37
  Speaker 1: game has to be really strong. Man, it's not you
• 22:40
  Speaker 1: that sells the product is to what's more important is
• 22:42
  Speaker 1: the customers that come in and get it and the
• 22:44
  Speaker 1: value you add to it. So back in two thousand
• 22:47
  Speaker 1: and eleven, I started off on YouTube and the value
• 22:49
  Speaker 1: that I wanted to give people was to show people
• 22:51
  Speaker 1: to make authentic recipes the best way they possibly can.
• 22:55
  Speaker 1: And when people follow the recipes and the techniques and
• 22:58
  Speaker 1: they love you, and they they take your word for it.
• 23:00
  Speaker 1: So if you're if you're suggesting different products for them
• 23:04
  Speaker 1: to use, they will go ahead and do that. And
• 23:06
  Speaker 1: so that's how I'm able to get into the store
• 23:07
  Speaker 1: and beat my competition. Number one with the quality of
• 23:10
  Speaker 1: my product and number two with the following that I
• 23:13
  Speaker 1: have from social media. Okay, let me ask you this.
• 23:15
  Speaker 1: Do you do you ever go do any demonstration in
• 23:18
  Speaker 1: any of any of the stores of your product. Well,
• 23:22
  Speaker 1: see this is two thousand and fifteen was my first
• 23:26
  Speaker 1: year in stores. I was in stopping shop. Um last
• 23:29
  Speaker 1: year I got into Big Y and it's it's this
• 23:32
  Speaker 1: year and next year that I'm getting into all of
• 23:34
  Speaker 1: the massive rollout, so I haven't been able to get
• 23:37
  Speaker 1: into the stores as of yet. However, I do a
• 23:40
  Speaker 1: lot of community outreach, lots of farmers markets, lots of
• 23:44
  Speaker 1: our cooking events and trade shows. I mean, I'm always
• 23:48
  Speaker 1: online providing culinary content for people. So that's how I
• 23:51
  Speaker 1: get to connect with my audience. Well that's important because
• 23:54
  Speaker 1: you know, first of all, I love your passion. I
• 23:57
  Speaker 1: can tell you your passion almost here when you're talking.
• 24:01
  Speaker 1: I can taste your food now absolutely. You know, when,
• 24:06
  Speaker 1: as they say, when somebody likes something, you know you
• 24:08
  Speaker 1: you wanted to. You know that talk about the hand
• 24:11
  Speaker 1: about staff all with talk, just start talk about food.
• 24:13
  Speaker 1: They go, you're making me Homebry. That's how you sound.
• 24:15
  Speaker 1: That's right. You know the old adage that you say
• 24:18
  Speaker 1: you should do something that you love to do, because
• 24:20
  Speaker 1: if you you're always doing it, you can't aboudy beat
• 24:22
  Speaker 1: you your own game, because that's all you do. I
• 24:25
  Speaker 1: livet spices, That's all I do every day all day. Man.
• 24:28
  Speaker 1: But the Spice King, where did that title come from?
• 24:31
  Speaker 1: Or where did that name come from? How did you
• 24:33
  Speaker 1: create that? The Spice King name came actually from my
• 24:37
  Speaker 1: friends and Abu Dhabi and Elane. I had an opportunity
• 24:40
  Speaker 1: of cooking for the royal family and members of the
• 24:42
  Speaker 1: Royal Guard there, and when the friends tasted my food,
• 24:45
  Speaker 1: you're the King of spices. You're the King of spices.
• 24:47
  Speaker 1: That that nickname came from them, I'm very thankful. Well,
• 24:51
  Speaker 1: it guess what you were small enough to hold on
• 24:53
  Speaker 1: to it. When you're a kid or something, you really
• 24:58
  Speaker 1: strive to be the best at it. Man, Well, it's
• 25:01
  Speaker 1: a challenge you know that you're willing to hold up to.
• 25:04
  Speaker 1: I'm on the phone with my man, the King of Spices,
• 25:07
  Speaker 1: the Spice King. I want to thank you for coming
• 25:09
  Speaker 1: on my show. And the Spice King, he's the one
• 25:11
  Speaker 1: and only. He's the one and only spice King. She have,
• 25:14
  Speaker 1: Keith Lauren, thanks for having me man, I appreciate you.
• 25:17
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• 25:22
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• 25:25
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• 27:24
  Speaker 1: tell you about the host of Money Making Conversations, Rashaan McDonald.
• 27:28
  Speaker 1: He's a social media influencer. Of his seven hundred thousand
• 27:32
  Speaker 1: plus social media followers are female. He's a two time
• 27:35
  Speaker 1: Emmy Award winner, three time n double A CP Image
• 27:38
  Speaker 1: Award winner, sitcom writer, stand up comic, former, IBM executive,
• 27:43
  Speaker 1: and has a degree in mathematics. More importantly, Rashane McDonald
• 27:47
  Speaker 1: will use his business and celebrity relationships to empower small
• 27:50
  Speaker 1: businesses with information to succeed. My next guest is a
• 28:05
  Speaker 1: regular on my show. Um when I launched this show
• 28:08
  Speaker 1: in seventeen, he came on my show and he talked
• 28:11
  Speaker 1: about why you know just first of all, he's articulate,
• 28:16
  Speaker 1: and then you can talk about anything, because that's why
• 28:18
  Speaker 1: he's one of the most sought out the speakers out
• 28:20
  Speaker 1: there in America today. He's the author of sixteen books,
• 28:23
  Speaker 1: eight of them New York Times best sellers. He is
• 28:26
  Speaker 1: the creator of the shred brands S S H R E. D.
• 28:30
  Speaker 1: Shred Brand, which includes shred pop, popcorn, and shred bars,
• 28:36
  Speaker 1: with other products and development, and is currently the medical
• 28:39
  Speaker 1: cars contributor and co host of the nationally syndicated television
• 28:43
  Speaker 1: show The Rachel Ray Show. Please welcome back to Money
• 28:47
  Speaker 1: Making Conversation, Dr I N. K. Smith. Hey reson gonna
• 28:52
  Speaker 1: be back. Man, Well, I know you're busines, so just
• 28:54
  Speaker 1: give a quick synopsis of way you're at and what
• 28:56
  Speaker 1: you're doing before I really get into the show. Yeah. Well,
• 28:59
  Speaker 1: things have been busy as you As you said, I've
• 29:01
  Speaker 1: been doing a lot of jeez. I published another novel
• 29:05
  Speaker 1: since we last talk. It's a about a secret society
• 29:08
  Speaker 1: up at Harvard. I was in one of Harvard's secret
• 29:10
  Speaker 1: societies called Final Clubs. And so the book is called
• 29:13
  Speaker 1: The Ancient Nine and it's about it's a fiction, but
• 29:16
  Speaker 1: it's based on my experiences in one of these secret societies.
• 29:19
  Speaker 1: So that came out, um. And then I just recently
• 29:22
  Speaker 1: published my new uh nonfiction health book uh called Clean
• 29:27
  Speaker 1: and Lean uh thirty Days, thirty Foods, a New You,
• 29:31
  Speaker 1: uh and so that's out in stores right now, just dropped. Uh.
• 29:35
  Speaker 1: So we're excited about that. And lastly, I came out
• 29:37
  Speaker 1: with my app. Finally people have been asking me to
• 29:39
  Speaker 1: happen and uh, so I finally have dr Ian's World. Uh.
• 29:44
  Speaker 1: And it's an app that gives you daily meal plans,
• 29:48
  Speaker 1: exercise videos, your personal coaches all to your phone and
• 29:51
  Speaker 1: people can download that at dr Ian's World dot com.
• 29:56
  Speaker 1: What's gonna happen is our send some um some work
• 30:00
  Speaker 1: and that link and we're putting in a monthly newsletter
• 30:03
  Speaker 1: that goes out to Turing and thirty thousand fan club
• 30:05
  Speaker 1: members and giving them an option to download that app.
• 30:08
  Speaker 1: Because that's something that because your platform is so strong,
• 30:11
  Speaker 1: you guys, you have sixteen books that that that that
• 30:14
  Speaker 1: they can click on and buy or get some some
• 30:17
  Speaker 1: some information that's been important. And I I know, or
• 30:20
  Speaker 1: I gotta bring up a book that has played an
• 30:22
  Speaker 1: important role in my life personally. Was the book previous
• 30:26
  Speaker 1: to this is A Blast to Sugar, out which he
• 30:28
  Speaker 1: became an instant New York Times bestseller, helping the hundreds
• 30:31
  Speaker 1: of thousands of people reduced bad sugars from their diet,
• 30:34
  Speaker 1: lose weight, blood, lower blood sugar levels, and cut the
• 30:38
  Speaker 1: cravings of My mom lives in Houston, Texas. And then, uh,
• 30:42
  Speaker 1: you know, Dr Solo, she had lose weight because guess what,
• 30:45
  Speaker 1: like many many African American senior citizens, they have bad
• 30:49
  Speaker 1: diet habits. And our reason. I felt that this was
• 30:52
  Speaker 1: relatable because that was one of the more personal books
• 30:55
  Speaker 1: that you have written about. Uh. And you know that
• 30:57
  Speaker 1: I've read, I've read a lot of your books that
• 31:00
  Speaker 1: you're talking about your brother leave you talk about your
• 31:02
  Speaker 1: grandmother in that book as well. Correct. Absolutely, my grandmother
• 31:05
  Speaker 1: had diabetes, two types of diabetes, and and that and
• 31:08
  Speaker 1: I felt when I read that book that it could
• 31:11
  Speaker 1: be relatable to my mom, and it had it had recipes,
• 31:14
  Speaker 1: which is just the corner stone on your book, You
• 31:16
  Speaker 1: tell us how to eat, You tell us what they
• 31:18
  Speaker 1: eat and how to do it on a daily basis.
• 31:21
  Speaker 1: And so I gave that book to her, And guess what,
• 31:23
  Speaker 1: I'm a happy son because so it's a Blast to
• 31:29
  Speaker 1: Sugar Out. We're gonna talk about cleaning lean. But I
• 31:31
  Speaker 1: let go let everybody know he's still making money. If
• 31:34
  Speaker 1: you go buy Blast to Sugar Out, he's gonna be
• 31:36
  Speaker 1: happy too. Well. I gotta let you know that I
• 31:39
  Speaker 1: just don't bring him on the show because he's a
• 31:41
  Speaker 1: good friend of mine and uh, and he's a good guess.
• 31:44
  Speaker 1: I bring him on the show because of those those
• 31:46
  Speaker 1: other things, but also the fact that I trust what
• 31:49
  Speaker 1: he's said enough to allow my mom to be to
• 31:53
  Speaker 1: be a person who should use his philosophies, uh, to
• 31:57
  Speaker 1: use his his thought process to use as menused. And
• 32:01
  Speaker 1: guess what, I'm happy. And that's the type of what
• 32:03
  Speaker 1: you do. Thank you know, And I want you to
• 32:06
  Speaker 1: say that I told you if you' mind me bringing
• 32:08
  Speaker 1: that up, because that's my thank you to you and
• 32:10
  Speaker 1: my also my my my my confirmation to my fans
• 32:14
  Speaker 1: and my fans and my listeners that you're not just
• 32:17
  Speaker 1: a regular guest to me, Dr. E. N. K. Smith
• 32:19
  Speaker 1: is a person who whose resume speaks for itself, whose
• 32:23
  Speaker 1: abilities to uh change lives over the past twenty years
• 32:28
  Speaker 1: speaks for itself. And so I asked that to go,
• 32:31
  Speaker 1: what drives that? Because you know what, what what? Because
• 32:35
  Speaker 1: you're you're almost writing a book a year? Okay, what
• 32:38
  Speaker 1: drives you? Well? First of all, what drives me is
• 32:40
  Speaker 1: that I love what I do. And what I do
• 32:43
  Speaker 1: doesn't even feel like work for me. It feels like passion.
• 32:46
  Speaker 1: It's like me pursuing my dream. Every single day I
• 32:48
  Speaker 1: get up and I'm writing and creating. I like to create,
• 32:52
  Speaker 1: whether it's in the health space, whether it's my fiction,
• 32:55
  Speaker 1: my novels, whether it's creating business opportunities. I just like
• 32:59
  Speaker 1: to create eight um and um. This just you know,
• 33:03
  Speaker 1: drives me every day. I also driven by my family.
• 33:06
  Speaker 1: I want to provide for my family and give my children,
• 33:09
  Speaker 1: uh the opportunities that I did not have as a child,
• 33:12
  Speaker 1: because I always believe that transgenerationally, we're supposed to leave
• 33:17
  Speaker 1: the world in a better place than how we got it.
• 33:20
  Speaker 1: We're supposed to give our younger kids more opportunities. So
• 33:23
  Speaker 1: that drives me. And the other thing is I just
• 33:25
  Speaker 1: really believe that life is very short, and sometimes we
• 33:29
  Speaker 1: get lost thinking about the here and now, and we
• 33:33
  Speaker 1: don't have a landscape view of life. And my landscape
• 33:36
  Speaker 1: view is always in front of me. And I always
• 33:37
  Speaker 1: say I want to do the most I can, the
• 33:40
  Speaker 1: best I can, and in the most honest way I can,
• 33:43
  Speaker 1: because I want to leave a legacy that will outlive me,
• 33:46
  Speaker 1: and so helping people and empowering people and changing their lives.
• 33:51
  Speaker 1: When I when people send me messages rashan Uh through
• 33:54
  Speaker 1: Instagram or Facebook and they say, you've changed my life,
• 33:59
  Speaker 1: I'm no longer I met cations, my blood pressures down,
• 34:01
  Speaker 1: my doctor's excited. That really fuels me. Tell me about
• 34:05
  Speaker 1: that app then, because I'm as sure you're gonna have
• 34:06
  Speaker 1: some of those testimonies on your app. Correct. Yeah, so
• 34:09
  Speaker 1: dr Ian's World once again. You can download it at
• 34:13
  Speaker 1: dr Ian's World dot com. But it's an app that
• 34:16
  Speaker 1: has daily meal plans that populate your calendar. It has
• 34:20
  Speaker 1: exercise videos you can follow along, It gives you recipes,
• 34:24
  Speaker 1: it gives you a message board, and you have a
• 34:27
  Speaker 1: coach seven three six that works with you within the app.
• 34:31
  Speaker 1: So it's really all that you need. Some people have stopped,
• 34:35
  Speaker 1: you know, even you know, having a personal trainer or
• 34:37
  Speaker 1: a gym membership, because we give you all you can
• 34:40
  Speaker 1: work out right in your home. And that's the design
• 34:42
  Speaker 1: of the app. And so I want to encourage people, Hey,
• 34:44
  Speaker 1: at the very least give it a try. Has a
• 34:47
  Speaker 1: seven day free trial. If you decide you want to
• 34:50
  Speaker 1: go beyond the seven days, use the promo code cleaner
• 34:54
  Speaker 1: C L E A N E R all caps that
• 34:57
  Speaker 1: will give you a discount. But more importantly, this app
• 35:01
  Speaker 1: is like the culmination of all of my work. It
• 35:03
  Speaker 1: really makes it available to people twenty four seven, three
• 35:06
  Speaker 1: sixty five on your phone, your computer, your iPad, you
• 35:09
  Speaker 1: go on vacation, it doesn't matter. You don't have to
• 35:11
  Speaker 1: take the book with you because you have your phone,
• 35:13
  Speaker 1: and your phone will say these are your meals today,
• 35:16
  Speaker 1: this is your exercise of today. So it's really all encompassing.
• 35:19
  Speaker 1: You know, each one of your book has a unique
• 35:21
  Speaker 1: point of view. And I was having this conversation, just
• 35:24
  Speaker 1: a casual conversation with some friends who're shooting a commercial
• 35:27
  Speaker 1: and one of Robbins last week, and I was talking
• 35:29
  Speaker 1: about your food, your body gonna find the food absolutely
• 35:32
  Speaker 1: your body. You used to stop all that. Now you know,
• 35:35
  Speaker 1: body will find food, okay, and go find the food
• 35:38
  Speaker 1: in the fact. And so if you if you control
• 35:40
  Speaker 1: your eating happens. That's what you're talking about, control your ebad.
• 35:43
  Speaker 1: But you you're helping us out. You're giving us a
• 35:44
  Speaker 1: window because a lot of people don't know that window.
• 35:47
  Speaker 1: So you said between ten am a p m. Eat, Now,
• 35:50
  Speaker 1: how should they eat though they like every four hours,
• 35:52
  Speaker 1: every two hours? How should they be? And that's in
• 35:55
  Speaker 1: the book? Correct, Yes, good questions. So let me just
• 35:58
  Speaker 1: say everyone can have a different clock. I just gave you.
• 36:01
  Speaker 1: Ten to eight was mine. But you can choose to
• 36:04
  Speaker 1: have a sixteen hour feeding window and an eight hour
• 36:07
  Speaker 1: fasting window adds to twenty four. Or you can choose
• 36:10
  Speaker 1: fourteen feeding, ten fasting or twelve and twelve. You the
• 36:14
  Speaker 1: book gives you all these different options because we all
• 36:17
  Speaker 1: operate differently. Some of us, you know, it may be
• 36:19
  Speaker 1: too hard for something. So that's why it's very customizable. Now,
• 36:23
  Speaker 1: what happens is, here's the big mistake. People make. People
• 36:26
  Speaker 1: think that because they're going to be fasting that they
• 36:29
  Speaker 1: actually don't have to pay attention to what they're eating
• 36:32
  Speaker 1: during the feeding period and that is wrong. You cannot
• 36:35
  Speaker 1: just eat anything during the feeding period or eat as
• 36:38
  Speaker 1: many caloriess you want to just because you have this
• 36:41
  Speaker 1: fasting period coming up. No, you still have to be mindful.
• 36:44
  Speaker 1: We don't count calories in my new book Clean and Lean. Instead,
• 36:47
  Speaker 1: what I do is I give you your meal plan.
• 36:49
  Speaker 1: I give you all these different options, and you should
• 36:52
  Speaker 1: see the list of the foods that you can have.
• 36:53
  Speaker 1: I mean, it's it's a thirty thirty number list everything
• 36:57
  Speaker 1: from avocados, beef, organic or you're saying grass that beef,
• 37:01
  Speaker 1: brown rice, cheese, chicken, chickpeas, duck, uh, bacon, turkey, bacon, lemons, kale.
• 37:08
  Speaker 1: I mean, it's a thirty food list of all kinds
• 37:10
  Speaker 1: of foods. So you eat those foods inside of your
• 37:13
  Speaker 1: feeding window. But you eat three to four meals a day.
• 37:17
  Speaker 1: Typically people will have three meals and snacks and that's all.
• 37:20
  Speaker 1: That's the way you do it. You eat those meals,
• 37:23
  Speaker 1: eat him during your feeding window, do your fasting only
• 37:26
  Speaker 1: have coffee, tea, herbal tea or water during fasting. And
• 37:30
  Speaker 1: I'm telling you the weight up to fifteen pounds and
• 37:32
  Speaker 1: thirty days, I'm telling it's crazy. Well, it's funny fun
• 37:35
  Speaker 1: the bottles that he knows I'm the worst eater in
• 37:37
  Speaker 1: the world. He knows if you like He laughed at me.
• 37:39
  Speaker 1: I'm the guy with crispy cream app you know, And
• 37:43
  Speaker 1: I'm gonna tell you something. Avocado toast. He converted me
• 37:47
  Speaker 1: over that, Kale. He's converted me over there. So I'm
• 37:49
  Speaker 1: just telling you that I'm I'm a fan, I'm a believer,
• 37:53
  Speaker 1: and my weight is tied to the teaching is that
• 37:57
  Speaker 1: he's done to me over the years. Like I said
• 37:59
  Speaker 1: to the seven, okay, and the one thing I've been
• 38:03
  Speaker 1: blessed in this relationship. He's always been consistent and his
• 38:06
  Speaker 1: book always have a point of view to a lot
• 38:08
  Speaker 1: of people will flip the script or just trying to
• 38:10
  Speaker 1: change the words, but he has a direct point of view.
• 38:13
  Speaker 1: Why this particular die, Because what he's learned is that
• 38:16
  Speaker 1: all that's aren't made for everybody. That's right, That's exactly right.
• 38:20
  Speaker 1: People say to me, why do you have seventeen books?
• 38:23
  Speaker 1: I have seventeen books because no one program is going
• 38:27
  Speaker 1: to work for everyone. And if I hear something new
• 38:30
  Speaker 1: or new research comes out, I try to harness that
• 38:33
  Speaker 1: scientific research. I try to translate it for the average person,
• 38:36
  Speaker 1: because I write my books for the average person so
• 38:39
  Speaker 1: that you have the best knowledge that's most available to us.
• 38:43
  Speaker 1: And that's why all these different plans. Now, I will
• 38:45
  Speaker 1: also say this that people have to understand that I
• 38:48
  Speaker 1: will never ever ever ask you to eat perfectly or
• 38:52
  Speaker 1: exercise perfectly. No one's perfect, and programs that demand perfection
• 38:58
  Speaker 1: out of you are never going to work for the
• 39:00
  Speaker 1: long term. I'm interested in long term sustainability. So my
• 39:04
  Speaker 1: program say, you know what, you may have a glass
• 39:07
  Speaker 1: of wine. You're not supposed to have alcohol for three days,
• 39:08
  Speaker 1: but you may end up having a glass of wine.
• 39:10
  Speaker 1: It's okay. The program is not going to penalize you.
• 39:13
  Speaker 1: I also say you have to move. The body is
• 39:16
  Speaker 1: built to move. So in Clean and Lean, I have
• 39:20
  Speaker 1: three tracks for you, have a beginner track and intermediate track,
• 39:23
  Speaker 1: and it advanced and all the workouts are customized for
• 39:27
  Speaker 1: what you can do. And this is why I love
• 39:29
  Speaker 1: this book, and others who have had advanced copies of it,
• 39:32
  Speaker 1: they like it because they feel like they can find
• 39:34
  Speaker 1: their own groove. And it's not one of those things
• 39:36
  Speaker 1: where one size fits all. It's very difficult to do
• 39:39
  Speaker 1: one size fit all program because we all have different
• 39:41
  Speaker 1: medical conditions, different types of physical abilities, different types of preferences,
• 39:46
  Speaker 1: and that's why I love this program. Clean and lean
• 39:48
  Speaker 1: is very flexible. Awesome, we got thirty seconds left. Tell
• 39:50
  Speaker 1: us how about your app and tell us how we
• 39:52
  Speaker 1: can get this book. Yes, dr Ian's World. Go to
• 39:56
  Speaker 1: dr Ian's world dot com download the app seven day
• 39:58
  Speaker 1: free trial to get a twin percent discount. If you
• 40:01
  Speaker 1: want to continue, use the promo code Cleaner c L
• 40:04
  Speaker 1: E A N E R all caps. The book is
• 40:06
  Speaker 1: available everywhere Amazon Bars, the Noble Target, Walmart, and of
• 40:10
  Speaker 1: course join our Facebook group Cleaner Get Leaner. My man,
• 40:14
  Speaker 1: thank you for thank you for always supporting me. Thank
• 40:17
  Speaker 1: you for the book that I think changed my mom's life.
• 40:20
  Speaker 1: From a dietetic, from a diet from a diet standpoint,
• 40:23
  Speaker 1: I appreciate you and I will support you. Give me
• 40:25
  Speaker 1: your those links from my fan club, those links I
• 40:28
  Speaker 1: can put it on my social media. I will always
• 40:29
  Speaker 1: support you. Dr Ian casem new book, Cleaning Lane, thirty Days,
• 40:33
  Speaker 1: thirty Foods. A knew you. I was looking for a
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  Speaker 1: was at work and a friend recommended blink. I was skeptical,
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• 42:41
  Speaker 1: My next guest received a BA from Princeton University and
• 42:45
  Speaker 1: NBA from Harvard Graduate School of Business. She is the
• 42:48
  Speaker 1: founder and CEO of Mirror Digital and interactive media and
• 42:52
  Speaker 1: advertising company chips Caused in five her your brands tap
• 42:56
  Speaker 1: into the fastest growing US consumer base and demutual multi
• 43:00
  Speaker 1: cultural wanting. She has executed over three D seventi five
• 43:03
  Speaker 1: digital campaigns in this space for clients including Your General Motives,
• 43:07
  Speaker 1: Universal Pictures, Entail, A, T and T, and Macy's. Mirror
• 43:11
  Speaker 1: Digital is an interactive media and advertising company connecting leading
• 43:15
  Speaker 1: brands to the growing US multicultural market. Please welcome to
• 43:20
  Speaker 1: Money Making Conversation, Sheila Marmon, Good morning. That's that's how
• 43:26
  Speaker 1: MPR sh I was trying to just change style because
• 43:29
  Speaker 1: you know, you know, you have all those great credits,
• 43:33
  Speaker 1: you know at Princeton University, you know, b A and
• 43:36
  Speaker 1: NBA from Harvard Graduate School of Business. Your love, you know,
• 43:43
  Speaker 1: upgrade my tone. Just upgrade my tone. That's all I'm trying. Tone. Well,
• 43:47
  Speaker 1: how are you doing, Sheila, I'm doing great this morning.
• 43:50
  Speaker 1: Thank you so much for having me. Well, first of all,
• 43:52
  Speaker 1: your your your perfect guests from my show, Money Making Conversations,
• 43:56
  Speaker 1: and I just try to bring talented people on the
• 43:58
  Speaker 1: show and try to break that all that anything can
• 44:01
  Speaker 1: be done if you put your mind to it, with
• 44:04
  Speaker 1: a good plan and be consistent at it. And that's
• 44:06
  Speaker 1: what you're going you know, tell us how you got started.
• 44:08
  Speaker 1: You got me, I gave the academic credits, but how
• 44:11
  Speaker 1: did you get started in this work workspace? Sure, sure,
• 44:15
  Speaker 1: you know, um, you start with the degrees, but you know,
• 44:20
  Speaker 1: I always like to tell people that the degrees don't
• 44:24
  Speaker 1: take you there. It's really the hustle that takes you there.
• 44:26
  Speaker 1: So UM, I'll start with that. UM. I was fortunate to, uh,
• 44:32
  Speaker 1: you know, be blessed with some really great educational opportunities.
• 44:36
  Speaker 1: But when thinking about creating the life of my dreams
• 44:39
  Speaker 1: and what I really wanted, I had to make sure
• 44:43
  Speaker 1: that I was going to be focused and working hard
• 44:46
  Speaker 1: every single day because those degrees were not going to
• 44:49
  Speaker 1: take me there. UM. I wanted to go into multicultural
• 44:54
  Speaker 1: marketing because I've always had an interest in what people
• 44:58
  Speaker 1: of color were doing growing up in Los Angeles, which
• 45:01
  Speaker 1: is where I'm based. We have a thriving multicultural market here,
• 45:06
  Speaker 1: so a lot of black folks, a lot of Hispanics folks,
• 45:08
  Speaker 1: a lot of Asian folks, and I always thought we've
• 45:11
  Speaker 1: got more in common than the things that set us apart.
• 45:15
  Speaker 1: And so looking at how much we control economically and um,
• 45:21
  Speaker 1: the growth of our population in the United States, there
• 45:25
  Speaker 1: was just huge opportunity. Now, when just talk about opportunities,
• 45:29
  Speaker 1: you have to realize when you used the word multicultural market,
• 45:33
  Speaker 1: now I noticed just said fifteen years or more you've
• 45:36
  Speaker 1: been in the business. So at one time, just ra Sean,
• 45:40
  Speaker 1: because I was in radio a lot. I mean I
• 45:42
  Speaker 1: was with Steve Harvard Morning to Show where I co
• 45:44
  Speaker 1: created the Executive So we were initially talking about the
• 45:47
  Speaker 1: African American market as a buyer, and then all of
• 45:51
  Speaker 1: a sudden the term multicultural market segmentation came out and
• 45:56
  Speaker 1: that included Hispanics, and so we m we as a buyer,
• 46:02
  Speaker 1: I mean, hey, we know, you know, we felt that
• 46:04
  Speaker 1: we're want to lose our share of the marketing available
• 46:07
  Speaker 1: marketing dollar to the growing Hispanic community. And so I
• 46:11
  Speaker 1: felt that a lot of the publications like Black Enterprise,
• 46:14
  Speaker 1: a lot of advertiser we lost because the term went
• 46:17
  Speaker 1: from the Pacific to African American to the more diverse
• 46:22
  Speaker 1: term multicultural. Am I correct in saying that, you know, um,
• 46:27
  Speaker 1: I think that hitting us like I think that some
• 46:31
  Speaker 1: people will try and put pit our communities against one another,
• 46:35
  Speaker 1: But I think that that's the wrong approach to look
• 46:37
  Speaker 1: at it. So I think that my business thrived because
• 46:40
  Speaker 1: I am inclusive. Um, I do know that we have
• 46:45
  Speaker 1: to uh talk about the growth of the multicultural market
• 46:50
  Speaker 1: overall versus what's going on with the general market because
• 46:55
  Speaker 1: we're not getting our fair share of the dollars in
• 46:57
  Speaker 1: any segment. So talking about what's going on in the
• 47:02
  Speaker 1: African American market, I think it's only reinforced when you
• 47:05
  Speaker 1: add what's going on in the Hispanic and the Asian market,
• 47:08
  Speaker 1: because none of us are getting our fair share, and
• 47:11
  Speaker 1: it becomes more evident when you look at us together
• 47:16
  Speaker 1: than just trying to say, oh, don't don't take the
• 47:19
  Speaker 1: African American money and give it to the Hispanic money.
• 47:22
  Speaker 1: We give it to the Hispanic partners, which I agree,
• 47:24
  Speaker 1: I agree when you own your assessment of that, but
• 47:27
  Speaker 1: just all about what you do. What I always feel
• 47:29
  Speaker 1: is that when you do that, then you're starting to
• 47:31
  Speaker 1: fight for a real small person. Now, like you said,
• 47:34
  Speaker 1: we don't get our fair share. Now you're kind of
• 47:36
  Speaker 1: like they didn't expand that budget in the in the
• 47:39
  Speaker 1: African American They just kind of like added some more
• 47:42
  Speaker 1: into that pot of competition. If they would have expanded,
• 47:45
  Speaker 1: we went from like to like, I'll be excited about it.
• 47:50
  Speaker 1: But we kind of like stated that that's what you're
• 47:53
  Speaker 1: saying in the sense of, hey, when you combine the
• 47:55
  Speaker 1: two and you're working out of the same budget, that's
• 47:58
  Speaker 1: not fair. Give us a bigger a bigger budget to
• 48:01
  Speaker 1: work out of, and then all of a sudden we'll
• 48:03
  Speaker 1: reach a bigger audience. That's exactly right. And so I'm
• 48:07
  Speaker 1: talking about the fact that all of these audiences are
• 48:10
  Speaker 1: being under invested in and it makes no sense because
• 48:13
  Speaker 1: these are the growth markets in the United States. So
• 48:15
  Speaker 1: if you look at population growth in the United States
• 48:19
  Speaker 1: over the last twenty years, over of it has been
• 48:22
  Speaker 1: driven by people of color. And so if you want
• 48:25
  Speaker 1: to grow your business in the US, you have to
• 48:28
  Speaker 1: reach these consumers. And going out with that message again
• 48:32
  Speaker 1: and again and showing the data, we're starting to break
• 48:36
  Speaker 1: through and people are starting to understand that if I
• 48:39
  Speaker 1: want my business to be successful in the United States,
• 48:42
  Speaker 1: I have to tap into this growing market and it's
• 48:45
  Speaker 1: combining we're over four trillion dollars in buying power. It's
• 48:49
  Speaker 1: really really important that people understand is that in your
• 48:53
  Speaker 1: ability to have a dream, the plan is a lot
• 48:57
  Speaker 1: more important now because you can actually get your dream
• 49:01
  Speaker 1: and put it right in front of you. You know,
• 49:03
  Speaker 1: you can put a picture of a college you want
• 49:04
  Speaker 1: to go through. You can put a picture of a
• 49:06
  Speaker 1: person you want to date. You can put a picture
• 49:08
  Speaker 1: of a type of food that you like to you
• 49:10
  Speaker 1: put a picture of the house you want to live.
• 49:11
  Speaker 1: All that can be put in front of you. That's
• 49:13
  Speaker 1: called the vision board. But don't become married to the
• 49:18
  Speaker 1: vision board. If changes come about. That's what she's seeing.
• 49:24
  Speaker 1: But you know, one I love. I mean, I love
• 49:26
  Speaker 1: the vision board. I love the plan. But with the
• 49:29
  Speaker 1: plan have to come the hustle. So that's the part
• 49:32
  Speaker 1: you gotta remind folks about two right right right, right, right,
• 49:35
  Speaker 1: right right. You can have the pictures up there, but
• 49:39
  Speaker 1: you also have to work towards those things because then
• 49:42
  Speaker 1: have a path that's gonna get you from where you
• 49:45
  Speaker 1: are today to where you want to be. There's another
• 49:47
  Speaker 1: question that came from your portal strategies for making money?
• 49:50
  Speaker 1: What are your some of your strategies for making money.
• 49:53
  Speaker 1: So my strategies for making money is um or. I
• 49:56
  Speaker 1: guess I would say my mantra it's really no your craft,
• 50:00
  Speaker 1: and I think a lot of um folks don't value
• 50:05
  Speaker 1: that as much as we might want to, because it's
• 50:09
  Speaker 1: really important for you to be excellent at what you
• 50:13
  Speaker 1: deliver and what you do. UM. It's you know, you
• 50:15
  Speaker 1: can start a business, but you want to be the
• 50:18
  Speaker 1: best and you want to make sure that what you're
• 50:21
  Speaker 1: bringing to the table is different from everybody else that's
• 50:25
  Speaker 1: out there. So how do you, you know, put in
• 50:28
  Speaker 1: the time and make sure you really know what you're
• 50:30
  Speaker 1: doing and really know what you're talking about. UM. And
• 50:33
  Speaker 1: that's what that's another part of you know, I go
• 50:35
  Speaker 1: back to one of my favorite words. That's part of
• 50:37
  Speaker 1: the hustle, like you got to learn that's absolutely true. Now,
• 50:42
  Speaker 1: what is the what is the difference? Okay, just explain everybody.
• 50:45
  Speaker 1: You have the general market and do you have the
• 50:47
  Speaker 1: multicultural market? What is the difference? So as well, you know,
• 50:52
  Speaker 1: it's interesting, so historically what the general market has referred to, um,
• 50:58
  Speaker 1: white people basically, and then the multicultural market and then
• 51:01
  Speaker 1: people of color, and those have been advertising terms that
• 51:06
  Speaker 1: have been used, uh in our industry for a long time.
• 51:10
  Speaker 1: But what you know, what the way we're starting to
• 51:13
  Speaker 1: talk and starting to help people understand is that the
• 51:18
  Speaker 1: multicultural market is the new general market and that our
• 51:23
  Speaker 1: population in the United States, we it's of a total population,
• 51:28
  Speaker 1: so we're you know, people still sometimes say minority, and
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  Speaker 1: it was like, We're not going to be a minority
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  Speaker 1: for long. So it's we've got to change our mindset
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  Speaker 1: and how we view ourselves that we are the general
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  Speaker 1: market now and we are going to be the driving
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  Speaker 1: opportunity for for businesses and we should we should take
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  Speaker 1: advantage of that in terms of participating in the growth
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  Speaker 1: just a quick a minute left, just give us some
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  Speaker 1: hot trains and digital media and advertisers that you feel
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  Speaker 1: is important in targeting, branding today and building your success.
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  Speaker 1: Oh absolutely so UM A couple of things. I think
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  Speaker 1: you want to reach out to and incorporating those in
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• 52:25
  Speaker 1: can do in digital. So if I want people only
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  Speaker 1: in a certain neighborhood, or if I only want mothers,
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  Speaker 1: And then I also think social media, going back to
• 52:42
  Speaker 1: that word authenticity, we want to make sure we have
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  Speaker 1: the voices that are diverse, voices that really represent us.
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  Speaker 1: So how do we um make sure we're aligning ourselves
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