EP 192: Speaking engagements for agency biz dev with Steve Markman

Build a Better Agency Podcast · Jun 10, 2019 · 1m

Speaking engagements can be a great way for agency owners to connect with their sweet spot prospects and be immediately perceived as a subject matter expert. Wanting to book speaking gigs and being successful at making that happen are two very different things. Even if you have some speaking engagements under your belt, getting chosen by a conference planner is another challenge to navigate. Even seasoned pros must keep their eyes on the prize. I have always used speaking as one of my primary biz dev strategies (for both my agency and AMI) but I learned early on that it's easy to get…