Latest / Business Tao with George Kao
Stop marketing to the lizard brain
A few years ago, I stopped marketing to the reptilian brain.My conscience could no longer tolerate it…By “lizard brain” I mean the parts within people that are governed by fear, greed, and impatience.See the image below that breaks down a real example…**Watch the video here:https://www.facebook.com/watch/?v=562306474673136 **Yes, my sales cycle is a bit longer now. When people find my website randomly, they’re no longer immediately triggered or incentivized to opt-in or to buy from me. It takes them more time to get to know my values, my expertise, and my way of doing things.Yet, the clients…
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