Latest / We Are For Good Podcast - The Podcast for Nonprofits
719. Consistency Over Intensity: The Science of Sustainable Giving - Dr. Sanjay Bindra, GOSUMEC Foundation USA
Dr. Sanjay Bindra is a practicing cardiologist who built a $2.5 million endowment at a zero-staff nonprofit in less than four years, with no campaigns and no urgency emails. Then he studied why it worked. The result: the GIVE Study, a 12-month real-time look at how small nonprofits can achieve sustainable recurring giving through trust, behavioral design, and strong governance. In this episode, you'll hear:Why first-time donor retention has been under 20% for decades, and the single most important thing you can do to change that numberThe difference between dopamine-driven fundraising and…
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