Latest / The Steve Harvey Morning Show / Creamalicious gourmet Ice Cream Executive Chef Liz Rogers talks about being the only African American-owned national ice cream brand in mass production

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Creamalicious gourmet Ice Cream Executive Chef Liz Rogers talks about being the only African American-owned national ice cream brand in mass production · The Steve Harvey Morning Show

0:04
Speaker 1: Welcome to Money Making Conversations. It's the show that she
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Speaker 1: Brandon expert Rashan McDonald. I will know he's giving me
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Speaker 1: advice to many occasions. In the case you didn't notice,
0:15
Speaker 1: I'm not broke, you know. He'll be interviewing celebrity CEOs,
0:19
Speaker 1: entrepreneurs and industry decision makers. It's what he likes to do,
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Speaker 1: it's what he likes to share. Now it's time to
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Speaker 1: hear from my man, Rashan McDonald money Making Conversations. Here
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Speaker 1: we come. Welcome to money Making Conversation. I'm your host,
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Speaker 1: ras Sean McDonald. It's time to stop reading other people's
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Speaker 1: success stories and start writing your own. I always tell
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Speaker 1: you to leave with your gifts or your passion, and
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Speaker 1: don't let your age, friends, family, or co workers stop
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Speaker 1: you from planning or living your dream. My interview is
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Speaker 1: provided on this show are with celebrity ceo, entrepreneurs, and
0:49
Speaker 1: what I like to call industry decision makers. My next
0:52
Speaker 1: guest is an entrepreneur. Her name is Liz Rogers. She's
0:55
Speaker 1: the executive chef and CEO of the cream Elicious brand.
0:58
Speaker 1: That's right, cream Alicious brain a might already owned business
1:02
Speaker 1: that is implementing their innovative approach to dessert category. We're
1:06
Speaker 1: talking about ice cream. Y'all ice cream, everybody, I love
1:09
Speaker 1: ice cream ice ice cream. Chef I don't know getting excited.
1:12
Speaker 1: I'm sorry, let me calm down. Chef Live Rogers honed
1:15
Speaker 1: her passion for cooking and cooking for others growing up
1:17
Speaker 1: in the cleaning on High area, you know, Steve Harvard Country,
1:20
Speaker 1: under the watchful eye of her mother and grandmother. She
1:24
Speaker 1: prides herself on being truly innovative with a two and
1:27
Speaker 1: one desserts that pair fresh based pastries with homemade ice cream,
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Speaker 1: made with only the freshest agreements please working to money
1:35
Speaker 1: making conversations. I met her in person, she drove down,
1:37
Speaker 1: gave me someth of that ice cream in person. Then
1:39
Speaker 1: I all just saw him online. The Queen of ice cream,
1:42
Speaker 1: that's what I call her, The Queen of ice cream.
1:45
Speaker 1: MS cream Alicious herself, Liz Rogers, how you don't list,
1:49
Speaker 1: I'm great, Thank you so much for having me today.
1:51
Speaker 1: Cool uh, Liz um ice cream? Why ice cream? Ice
1:56
Speaker 1: cream is the world's number one dessert. Ice Cream makes
1:59
Speaker 1: people happy? It brings the world together. You know, we
2:02
Speaker 1: don't have to, you know, wonder what it is or
2:05
Speaker 1: what it tastes like. We just know that it's good.
2:07
Speaker 1: So ice cream just brings everybody together. So you can
2:10
Speaker 1: do so many whimsical things with it and just be
2:13
Speaker 1: as innovative as you want to be. Well, you know
2:15
Speaker 1: the word innovative, now, you know. I'm just I'm just
2:17
Speaker 1: gonna tell you, I'm just a guy who eats the
2:19
Speaker 1: ice cream. Okay, there's certain ice cream don't really like.
2:22
Speaker 1: I'm not doing trash and it ice cream that I
2:25
Speaker 1: don't like, but I'm a big fan of a certain
2:27
Speaker 1: ice creft come from Texas, which is Bluebell ice cream country,
2:31
Speaker 1: so I kind of like grew up on blue Bell
2:33
Speaker 1: ice cream. And then you came to town Atlanta, Georgia.
2:36
Speaker 1: That's my town with your creamerlicious ice cream, you know,
2:40
Speaker 1: just out of the blue. A friend of mine Los
2:42
Speaker 1: Angeles recommended I should eat your ice cream and outstanding
2:47
Speaker 1: ice cream was outstanding, Liz. But you, but you, but you,
2:51
Speaker 1: but you knew that though, but you you you you
2:54
Speaker 1: have the confidence in yourself to know you have a
2:56
Speaker 1: top of the line brand. Correct. Well, I'm an executive
3:00
Speaker 1: chef by trade and restaurateur, and I really wanted to
3:04
Speaker 1: make sure that I worked with the top food scientists
3:07
Speaker 1: in the country to um just really bring my brand
3:10
Speaker 1: to light. I am like, I really did not want
3:15
Speaker 1: to go in and put my label on a private label,
3:19
Speaker 1: someone else's brand. I really wanted to create my own
3:23
Speaker 1: intellectual property, uh things and formulas that would be proprietary
3:27
Speaker 1: to crem Alicious. So I wanted to make sure that
3:30
Speaker 1: ice cream was extremely creamy. I wanted to make sure
3:33
Speaker 1: that all the pastries and the crust and everything was
3:36
Speaker 1: exactly the texture that it needed to be and it
3:39
Speaker 1: wasn't soggy. So there was just a lot of time
3:42
Speaker 1: and a lot of thought and a lot of research
3:45
Speaker 1: that went into creating the ice cream before uh, this
3:48
Speaker 1: brand was actually um created and able to go on
3:51
Speaker 1: the shelf. Now, before we get more detail about about
3:54
Speaker 1: your crew Relicious brand, there's always a journey to get here.
3:57
Speaker 1: You know, four generations. You know we made you. Your
4:00
Speaker 1: mom and your grandmother talk about that relationship that led
4:03
Speaker 1: you to the life of being an executive chef. And
4:08
Speaker 1: I'm the oldest of four, so I'm the big sister.
4:12
Speaker 1: I have three brothers, and my mom was a single parent.
4:14
Speaker 1: She was a welder, and so she taught me how
4:17
Speaker 1: to cook, and I used to cook for my brothers
4:19
Speaker 1: and take care of them while she was at work.
4:22
Speaker 1: And so the really cool thing was I spent a
4:24
Speaker 1: lot of time with my grandmother and I noticed she
4:26
Speaker 1: made just everything from scratch as well. She just really
4:30
Speaker 1: made a lot of things from scratch. And we would
4:32
Speaker 1: make up stuff like pound cake and make jello and
4:35
Speaker 1: and top the pound cake with the jello with some
4:37
Speaker 1: wood cream, just gave it a lot of different textures
4:40
Speaker 1: and flavors and just you know, we just did whatever
4:43
Speaker 1: we wanted to do. And that was my opportunity to
4:45
Speaker 1: really spend time with my family and my mom and
4:48
Speaker 1: my grandmother and just really just build a bond. And
4:51
Speaker 1: that was our way of communicating love. And it's it's
4:54
Speaker 1: just full of amazing memories for the both of them.
4:57
Speaker 1: Pound cake, top it with jello and whipped cream. Girl,
5:04
Speaker 1: that sounds pretty good to me. It's just a light,
5:07
Speaker 1: delicious dessert. So it wasn't heavy and it was favorful.
5:10
Speaker 1: So you do the strawberry jello on top of a
5:13
Speaker 1: butter pound cake and some whipped cream, and it was
5:16
Speaker 1: just something we made that. You know, we would sit
5:19
Speaker 1: on the porch when it rained. My grandmother she um,
5:22
Speaker 1: she she loved like all these plants. She had a
5:24
Speaker 1: green thumb, you know, and we would sit there while
5:27
Speaker 1: it rained, and you know, on the porch with like
5:29
Speaker 1: a thousand plants and eating this little dessert and it
5:32
Speaker 1: it may not be much today, but back then, it
5:35
Speaker 1: was just a really big deal for me. Well, it's
5:38
Speaker 1: a big deal to me right now because I'm trying
5:40
Speaker 1: to figure out how I can get some Well, the
5:44
Speaker 1: cool thing about is you have history and food. Uh.
5:47
Speaker 1: You had a very popular restaurant in Hamilton, Ohio, believe
5:49
Speaker 1: with the name of it was Mahogany Now, now, what
5:52
Speaker 1: type of restaurant was that in the Ohio area? Tell
5:55
Speaker 1: me a little background on that. Mahogany's was like a
5:58
Speaker 1: Southern cuisine restaurant. Um, we made everything from scratch, but
6:01
Speaker 1: it really, um, we we really we could give you
6:05
Speaker 1: an amazing plate of food, but it really was about
6:07
Speaker 1: the experiences. We had karaoke, live entertainment. It was very intimate,
6:12
Speaker 1: very small. Uh. Kitchen was probably smaller than a submarine kitchen,
6:16
Speaker 1: I feel, but We did so many things out of there,
6:18
Speaker 1: and I think the big thing was we knew all
6:21
Speaker 1: of our customers names. We were able to provide just
6:25
Speaker 1: this amazing welcoming experience and people would come there and
6:29
Speaker 1: eat and it was almost like you were eating out
6:31
Speaker 1: of your mom or your grandmother's kitchen because that's how
6:34
Speaker 1: we cooked. So we peeled our our yams, we didn't
6:38
Speaker 1: cook any yams out of the can. We picked our
6:40
Speaker 1: collar greens um, we smoked our wings. We had amazing
6:44
Speaker 1: dry rubs, and it was just a real good experience
6:47
Speaker 1: and you never knew who you were going to meet
6:50
Speaker 1: when you came there, and you just felt like you
6:51
Speaker 1: were home. Now, when you have something like that, it
6:54
Speaker 1: feels this more of a passion tied to the bottom line.
6:59
Speaker 1: But you're not a tune into the move to a
7:01
Speaker 1: new location. Now, why did you make that move? Because
7:03
Speaker 1: that new location it sounded like a good idea, but
7:07
Speaker 1: it turned out not to be the right idea. Correct.
7:10
Speaker 1: You know, as an entrepreneur, you know you you want
7:13
Speaker 1: to see your your brands make it. You want to
7:16
Speaker 1: see everything expand and Um a year and a half
7:19
Speaker 1: after being open Um, we became a really big destination,
7:23
Speaker 1: So it was Mahogany's in Hamilton's was in a very
7:26
Speaker 1: small area, residential area, not the best area, but Hamilton's
7:30
Speaker 1: was just an amazing welcoming town. They really took a
7:34
Speaker 1: chance on me. I took a chance on them and
7:36
Speaker 1: had to really UH come to town and just we
7:39
Speaker 1: just made something together. I feel the community really supported it.
7:42
Speaker 1: So we ended up having people driving for two hours
7:45
Speaker 1: away and buses coming from Florida to come to this
7:47
Speaker 1: little bitty place and only had about thirty or forty seats.
7:51
Speaker 1: And I had the city of Cincinnati come to me
7:54
Speaker 1: and the mayor asking what I moved my brand to
7:57
Speaker 1: the banks of Cincinnati. So I ended up being uh
8:02
Speaker 1: the first male or female African American to be part
8:05
Speaker 1: of a major multi mendor development in the city of Cincinnati.
8:09
Speaker 1: UH And I didn't take the the offer at first,
8:14
Speaker 1: but with some of the leadership in Cincinnati, they thought
8:16
Speaker 1: it would be a really great idea, and based on
8:19
Speaker 1: the packages and the different things that I was offered,
8:22
Speaker 1: I thought it would be a good idea too, but
8:23
Speaker 1: it it ended up not being the best business move.
8:27
Speaker 1: So I learned a lot of lessons, but for me,
8:29
Speaker 1: it didn't mean I had to live in my lessons
8:31
Speaker 1: and essentially just ended up making a really bad decision
8:35
Speaker 1: on expanding my brand and pretty much lost everything. So
8:38
Speaker 1: I always say, as an executive chef, I don't cook
8:41
Speaker 1: with politics, and you know, that was just something that
8:44
Speaker 1: I wasn't really familiar with, and I I pretty much
8:47
Speaker 1: ended up being extremely famous in town for taking that
8:52
Speaker 1: deal and uh, losing everything and then coming back. Well,
8:56
Speaker 1: that just shows about money making conversations. Those are about advice,
8:59
Speaker 1: is so I always like to take those little nuggets
9:02
Speaker 1: because you say, you learn a couple of lessons about this,
9:05
Speaker 1: because you want to show about the success of Cree
9:07
Speaker 1: Malicious and storage nationwide, you to make an appearance on
9:11
Speaker 1: um Ellen Show, which is a national TV appearance. When
9:15
Speaker 1: you say, because I always tell people, you know, follow
9:17
Speaker 1: your dream and a lot of times people will give
9:19
Speaker 1: your advice, but they have no like I said, they
9:22
Speaker 1: have no bone in the fight or no financial commitment
9:26
Speaker 1: and fight dig you got good ideas. So that seems
9:29
Speaker 1: to me what happened. A lot of people with a a
9:30
Speaker 1: lot of good ideas. And it's for sure the city
9:34
Speaker 1: is gonna support you. You know, everybody, the traffic is
9:37
Speaker 1: going to be natural down there. What lessons did you learn?
9:39
Speaker 1: Because a lot of people get these these big opportunities
9:42
Speaker 1: and these good suggestions, but they need to do their
9:45
Speaker 1: homework on the suggestion. Correct, that's correct. You know you
9:49
Speaker 1: first of all, you need to to research things more. Um.
9:52
Speaker 1: It's about partnerships. Uh. If everyone in the partnership is
9:56
Speaker 1: a good steward and everyone's doing exactly what they committed
10:00
Speaker 1: to do and what they say that they're going to do,
10:02
Speaker 1: things should work out right. But when you have a
10:05
Speaker 1: partnership and there's uh other agendas and people aren't willing
10:09
Speaker 1: to make sure you're successful, or maybe you were offered
10:12
Speaker 1: something just as upon maybe you were it was a
10:16
Speaker 1: token situation. Um. Every business should have the opportunity to
10:20
Speaker 1: succeed or fail on its own merits. UM. I went
10:23
Speaker 1: through a lot being called the N word, a great
10:26
Speaker 1: amount of racism. Um. You know, I I struggled with
10:30
Speaker 1: a lot from uh the African American community, some that
10:34
Speaker 1: felt that, you know, perhaps I was leaving them behind,
10:36
Speaker 1: when essentially I was really trying to expand my brand
10:40
Speaker 1: and really take care of my family. UH. Dealt with
10:43
Speaker 1: a lot with the Caucasian community, that really felt like
10:46
Speaker 1: I didn't have, uh, the right to be on the
10:49
Speaker 1: banks on the riverfront with a beautiful restaurant. Um. So
10:53
Speaker 1: you know, I kind of caught it from both ends.
10:55
Speaker 1: But through all of that, I was able to create
10:58
Speaker 1: Cremalicious and just deal with things on the other end
11:03
Speaker 1: and staying really really focused. So I always say that
11:06
Speaker 1: if you're going to be involved in something, understand the
11:08
Speaker 1: rules of the game. If you're gonna suit up. Because
11:10
Speaker 1: I didn't sit on the bench right I was in
11:12
Speaker 1: the game, you know, and I'm the type of entrepreneur
11:15
Speaker 1: I'm just gonna go for it, and fear paralyzes us.
11:18
Speaker 1: We have to understand that at the end of the day,
11:20
Speaker 1: you just got to go for your dreams. You know.
11:22
Speaker 1: You have to understand that these are the rules and
11:25
Speaker 1: they're not gonna be fair. And we can't sit around
11:27
Speaker 1: and say, oh, I didn't get the same treatment, because
11:29
Speaker 1: you're not gonna be be treated the same, especially as
11:32
Speaker 1: a minority business. And you have to own everything. I
11:35
Speaker 1: own all of my mistakes, I own all decisions I made.
11:38
Speaker 1: I'm a human, right, we all make mistakes. Um, we
11:42
Speaker 1: all are human. Uh in business, we're learning said my
11:47
Speaker 1: situation was a little bit more public, but I was
11:50
Speaker 1: able to really give a lot of minority chefs and
11:53
Speaker 1: opportunity to shine, give them a platform to be leaders,
11:58
Speaker 1: give them a platform to be a part of something great.
12:01
Speaker 1: So we have to understand that even if it's five
12:04
Speaker 1: seconds on the clock and I get the ball on
12:06
Speaker 1: the fifty yard line, I'm going for it. So I
12:08
Speaker 1: got a fifty fifty chance of either making a touchdown
12:11
Speaker 1: or I'm gonna get thrown to the ground. But at
12:14
Speaker 1: the end of the day, there's always another day to play,
12:17
Speaker 1: you know, And that's where I'm at. Well, you're fantastic.
12:19
Speaker 1: You're articulated as well as I would have wanted to
12:21
Speaker 1: articulated to people who are watching this or who are
12:24
Speaker 1: listening to its own podcast. It's about money making conversation. Now,
12:27
Speaker 1: your desserts and your and your bio say you craft
12:30
Speaker 1: your desserts by harnessing the familiar experience that Southern comfort
12:33
Speaker 1: food brings blended with cooling airy artistry, which is your
12:37
Speaker 1: skill level. I'm just an eater, okay, but it's the
12:40
Speaker 1: art that you put it together. Because when I dug
12:42
Speaker 1: into your ice cream and you was watching me, you know,
12:45
Speaker 1: I saw, I saw the vanilla. Wait for you know,
12:49
Speaker 1: I the red velvet tasted like red velvet. Talk about
12:53
Speaker 1: that whole process, because, like you said, you wanted to
12:56
Speaker 1: make sure that that cookie wasn't soggy. You wanted to
12:58
Speaker 1: make sure that the dessert felt like the dessert that
13:01
Speaker 1: you were selling on the as far as the brand
13:04
Speaker 1: of the name, because we're gonna we're gonna get into
13:06
Speaker 1: the name of your funny dessert names that you put
13:09
Speaker 1: on here, but talk about that process and and then,
13:12
Speaker 1: you know, because some people say, some people level of
13:15
Speaker 1: satisfaction could stop here, but you pushed it beyond their
13:18
Speaker 1: satisfaction to reach your standards. Correct, so cremolitious, it's it's
13:23
Speaker 1: not just the dessertest and experience, you know, I want
13:26
Speaker 1: to take you on a journey where the storytellers right
13:29
Speaker 1: we we want to take you to better times. There's
13:32
Speaker 1: so many unprecedented times that we're having, you know, in
13:36
Speaker 1: the world right now, and I just want to let
13:38
Speaker 1: people understand that, you know, we all have something in common.
13:41
Speaker 1: We're not that different. We all love ice cream, right
13:44
Speaker 1: of different variations of ice cream, whether we're vegan or
13:47
Speaker 1: lactose in tolerant we want to make sure that Cremolitious
13:51
Speaker 1: is in a dessert category of its own. There there
13:54
Speaker 1: is no other ice cream on the market like Cremolitious
13:57
Speaker 1: at this point, and I don't feel there will be,
14:00
Speaker 1: because we all have our own niches, and I felt
14:03
Speaker 1: like I can carve my own niche by first of
14:06
Speaker 1: all being extremely authentic, um making sure that we have
14:11
Speaker 1: good comfort foods to basically comfort us during these crazy
14:15
Speaker 1: moments that we're having in life. You know, when you
14:18
Speaker 1: eat that slap your MoMA banana pudding, it just makes
14:21
Speaker 1: you feel happy coward to the customers. They you know,
14:23
Speaker 1: it's just so funny, and different parts of the world
14:26
Speaker 1: just looking at some of the video they always say,
14:30
Speaker 1: oh my god, I just feel happy, right, And so,
14:33
Speaker 1: you know, just taking that second to just enjoy your dessert,
14:36
Speaker 1: making sure that that's sweet potato pie taste exactly like
14:40
Speaker 1: a slice of sleep potato pie. You having those notes
14:43
Speaker 1: of nutmeg and cinnamon and fresh vanilla bean and a
14:47
Speaker 1: puree of uh sweet potato with the actual butter butternut crush.
14:52
Speaker 1: I mean, you know, like we need that short red
14:54
Speaker 1: crust and and everything in that dessert is homemade and
14:58
Speaker 1: it's from an actual recipe that came from my mom
15:02
Speaker 1: and my grandmother's kitchen. So I just want people to
15:05
Speaker 1: experience that and not just have some ice cream and
15:08
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Speaker 1: You're now, I gotta come on end now. You kind
17:12
Speaker 1: of mentioned a little You teased us a little bit
17:14
Speaker 1: on some of those names. I'm must law everybody down.
17:17
Speaker 1: She was just not throwing out names to be funny.
17:19
Speaker 1: Those are some of the actual names on the actual
17:22
Speaker 1: cardins of ice can buy now. This morning, I got
17:25
Speaker 1: a project of my interview with her. I order. You
17:28
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17:31
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17:33
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17:42
Speaker 1: is on the way. That's how fast they operate. The
17:45
Speaker 1: packaging is fantastic. Let's let's let's go before I start
17:49
Speaker 1: getting into flavors of the packaging, because and how did
17:51
Speaker 1: you come up with the name cream malicious as instead
17:55
Speaker 1: of delicious? I wanted it to be cream alicious, you know, um,
17:59
Speaker 1: just when zical. Like, I didn't want it to upscale
18:02
Speaker 1: because this is an upscale dessert, but I feel like
18:04
Speaker 1: upscale casual um Southern um mainly just a Southern sojourn,
18:10
Speaker 1: you know, just like really like a Surrey where you're
18:13
Speaker 1: just like, you know, just having an amazing time and
18:16
Speaker 1: and dancing and just just enjoying everything that there is
18:20
Speaker 1: to enjoy about this particular dessert. And just the creaminess
18:24
Speaker 1: of it. It's really really creamy. Um. It's a lot
18:27
Speaker 1: more creamier than most and it's a super premium item,
18:30
Speaker 1: so it's it really is a very high high product
18:35
Speaker 1: that we've made very decadent and very indulgent as well.
18:39
Speaker 1: So we didn't spare on anything. We do not use
18:42
Speaker 1: any artificial flavoring or covering. Um, we don't use a
18:45
Speaker 1: lot of high fruit toast corn, sir or anything like that.
18:48
Speaker 1: So you know, while it does have a lot of
18:50
Speaker 1: cat calories, I don't suggest eating a whole uh pint
18:53
Speaker 1: if you're looking out for those calories. But if you
18:56
Speaker 1: are going to cheat, I need you to cheat with
18:58
Speaker 1: cream Alicious. I'm just gonna let you know I did
19:00
Speaker 1: eat a whole paint. In fact, how many when you
19:03
Speaker 1: visited me? How many did you leave me? But seven?
19:08
Speaker 1: I left you the seven and dogs we have all
19:12
Speaker 1: two left, okay, my staff, My staff ate one total.
19:17
Speaker 1: You know, we all sampled a little bit of but
19:18
Speaker 1: I'll just tell you they probably consume one. So so
19:21
Speaker 1: that statement about don't eat one consume when I've done that,
19:25
Speaker 1: And I apologizically, it was just that good, you know,
19:28
Speaker 1: I put it on. I even had fun. I had
19:30
Speaker 1: a slice of sweet potato pie and I put my little,
19:33
Speaker 1: my little cream Alicious sweepotato pie right on top, and
19:36
Speaker 1: then I had the slice of peach cobbler. I was
19:38
Speaker 1: just having fun with you cause I can bake as well.
19:40
Speaker 1: So in my kitchen, I just happened, we got I
19:43
Speaker 1: happened to put it out there, and so I'm gonna
19:45
Speaker 1: post you on Monday under my motivation On Monday, I
19:47
Speaker 1: always post people on motivation about overcoming the arts, and
19:51
Speaker 1: I want to post you and recognize you overcoming an
19:54
Speaker 1: arts and now have established a national ice cream and
19:57
Speaker 1: you're the queen of ice cream. You're You're cream Elictius.
20:00
Speaker 1: Just you, Liz Rodgers, and I want to I want
20:02
Speaker 1: to talk about that. But that's what you're trying to
20:03
Speaker 1: do right now. You're trying to get your brain out there.
20:06
Speaker 1: You're willing to become in the face of your ice
20:08
Speaker 1: cream brand, and that's important, correct, It is very important.
20:12
Speaker 1: You can't. I'm I'm definitely not ashamed of of anything.
20:15
Speaker 1: You know, everyone has a story. Um, you know, sometimes
20:19
Speaker 1: we just can't keep getting so caught up in the
20:22
Speaker 1: things that we read. I I just learned that just
20:24
Speaker 1: a regular person being a chef and just a regular
20:26
Speaker 1: person just um being involved with the people writing stories
20:31
Speaker 1: and dealing with journalists and news and media and different things.
20:34
Speaker 1: That was a different world for me that you know,
20:37
Speaker 1: you can truly have an interview and then it turns
20:39
Speaker 1: into something else that and you know, you can be
20:42
Speaker 1: painted a different way. But I feel like the people
20:44
Speaker 1: that know me and understand these struggles, and how hard
20:48
Speaker 1: it is to have a small business, Um, what I'm
20:51
Speaker 1: doing and what I'm trying to do, especially with the
20:54
Speaker 1: ice cream right now. Um, I this scream Alicious is
20:58
Speaker 1: it's bigger than me, you know, um being one of
21:01
Speaker 1: the first African American ice cream manufacturers and mass production
21:04
Speaker 1: in the whole world today. You know, I really want
21:07
Speaker 1: people to understand that this is really, really a big deal.
21:10
Speaker 1: There's a lot of ice creams out there on the shelf. Um.
21:13
Speaker 1: I went to a lot of different retailers and I
21:16
Speaker 1: had many many doors slammed in my face. You know,
21:19
Speaker 1: they were like, you know, hey, you're a minority business,
21:21
Speaker 1: so we're not going to take a chance on you,
21:23
Speaker 1: or they won't return your calls. And um, then they
21:27
Speaker 1: taste your ice cream and then there's all these things
21:29
Speaker 1: going on, and then you start to get called. And
21:31
Speaker 1: I was really appreciative that Walmart and Meyer and Chinooks
21:35
Speaker 1: just really took a chance on me. Walmart is the
21:39
Speaker 1: biggest retailer in the world, and they just really really
21:42
Speaker 1: believed in what I was trying to do. Prior to
21:46
Speaker 1: everyone doing things for African American businesses, I really just
21:49
Speaker 1: wanted cream Alicious to stand on its own, you know.
21:53
Speaker 1: And I don't want to be a token. I want
21:55
Speaker 1: to earn my space on the shelf and compete just
21:57
Speaker 1: like anyone else. But I always say I'm going to
22:00
Speaker 1: compete with myself because I'm I'm innovative. I'm forever changing,
22:04
Speaker 1: going to ever be creative and really give the consumer
22:08
Speaker 1: something different every time. Well, you know, let's let's go
22:11
Speaker 1: down these indulge in flavors that I'm about to receive,
22:15
Speaker 1: and uh, I'm gonna stay. What I'm gonna do is
22:17
Speaker 1: when I get them, I'm gonna stack them all up
22:18
Speaker 1: in front of me and I'm gonna take a picture
22:20
Speaker 1: and send it to you. I'm gonna post it, you know,
22:21
Speaker 1: because everybody know I love switch. Now you have ain't Poonies,
22:26
Speaker 1: That's right, ponies, right, yeah, ain't Poonies caramel pound cake now?
22:32
Speaker 1: And then you have, uh, then you have writer's rain,
22:36
Speaker 1: Red velvet cheesecake. Thick as these become piem slap your mama.
22:45
Speaker 1: Banana pudding, porchlight, peach cobbler. We all know you the hood.
22:50
Speaker 1: You know about that porchlight. Boy, if you gone home
22:52
Speaker 1: before that light that's on, we're gonna have a problems.
22:55
Speaker 1: I had that conversation with my dad several times growing up.
22:58
Speaker 1: Uncle Charles Brown a sugar bourbon cake and then grandmo
23:03
Speaker 1: Gs Sweet potato pie. Now those stories. You know, people
23:10
Speaker 1: need to understand the history of the South with the desserts.
23:14
Speaker 1: You know, the red velvet cake was considered a celebration
23:18
Speaker 1: cake when African Americans received their freedom. Uh, porch like
23:22
Speaker 1: peach cobblers, just like what you said, you know, like
23:25
Speaker 1: we'll lead the light on for you. You're welcome, This
23:28
Speaker 1: house is safe. You know, it's it was just, you know,
23:32
Speaker 1: it was just really a big thing. You know. Um,
23:34
Speaker 1: I have one called white Cake that will be out
23:37
Speaker 1: this summer and it's a Southern white cake and it
23:40
Speaker 1: was one of the first cakes that they made in
23:41
Speaker 1: the South and it was considered a peace offering cake.
23:45
Speaker 1: Um Ponies caramel pound cake. She was my godmother and
23:49
Speaker 1: she actually made that pound cake and a cast and
23:51
Speaker 1: skillet that was passed down from generation to generation to
23:55
Speaker 1: her daughter Patricia, and they still have this cast aren't skillet.
23:59
Speaker 1: And then finally, um, Uncle Charles Brown Sugar Bourbon. You
24:03
Speaker 1: know everybody has the Uncle Charles that that was the
24:05
Speaker 1: cool uncle that you couldn't wait for him to come over.
24:08
Speaker 1: He always had his brand, he always had his stash
24:10
Speaker 1: and his flask. He's always drinking. But he was that
24:13
Speaker 1: uncle that everybody loved and and couldn't wait to see
24:16
Speaker 1: at the holidays. So, you know, crimal Isious is each
24:19
Speaker 1: one of those brands. They're very authentic. They're about real people,
24:23
Speaker 1: real times, real stories, and we tell the stories. We're
24:26
Speaker 1: the storytellers. So people should know what they're eating. They
24:29
Speaker 1: should be a part of each one of those flavors.
24:32
Speaker 1: I feel that someone can actually relate to uh better times,
24:37
Speaker 1: you know, in their lives and their family. Now do
24:39
Speaker 1: you are we are? We do we see any cream
24:41
Speaker 1: Alicious ice cream stands? A pop up stands? Uh that's
24:44
Speaker 1: coming along the way because it sounds so fun. It
24:47
Speaker 1: sounds like in the middle of summer, I should see
24:49
Speaker 1: a cream Alias pop up somewhere just to surprise people.
24:53
Speaker 1: Are some some quick stories that that will pop up
24:55
Speaker 1: doing the summer selling this brand of serving his brand
24:58
Speaker 1: because it's so fun that your story telling is amazing
25:01
Speaker 1: and so authentic. That's what I love about it because
25:03
Speaker 1: you know, like you said, when you just said Grandma,
25:05
Speaker 1: g G, I know, Grandma, and then you have slapped
25:08
Speaker 1: your mama. You know, that's like a running tail ball
25:11
Speaker 1: that foods making slap your mama. Boy, I'm telling you.
25:13
Speaker 1: You know, we know we've heard that so many times
25:16
Speaker 1: growing up, but every time we heard it, we smiled,
25:19
Speaker 1: we laughed, and so that's what you were saying. Like
25:21
Speaker 1: you said, you know, love not hate. You want your
25:23
Speaker 1: ice team to bring people together, and that's part of
25:26
Speaker 1: your brand and that's part of your matra that you
25:28
Speaker 1: really believe it and you're really selling correct, right, and
25:32
Speaker 1: I you know it's it's it's crazy because you know
25:37
Speaker 1: what is what is your purpose? You know, like if
25:40
Speaker 1: you open that top, it clearly says there's a dream
25:42
Speaker 1: in every scoop. And I really believe that because even
25:45
Speaker 1: though it was hard, you know, I felt like I
25:48
Speaker 1: wanted to give up, you know sometimes, and and I didn't,
25:51
Speaker 1: you know, I persevered. It's almost I always tell the story, Um,
25:56
Speaker 1: we all have driven in a car, driving on fumes,
25:59
Speaker 1: hoping the good is that we can get to the
26:01
Speaker 1: exit to get some gas before we run out. And
26:04
Speaker 1: that's what hope is. Hope for me, if you me,
26:08
Speaker 1: even when I went through so many failures and successes
26:11
Speaker 1: of launching my brands and my restaurants, you know, I
26:15
Speaker 1: was like, please just let me get to the exit
26:16
Speaker 1: and fill up, you know, on hope, and so that
26:19
Speaker 1: I can get right back on the on the road.
26:22
Speaker 1: So for me, it wasn't about the destination because I
26:24
Speaker 1: know exactly what that destination is and where I'm going.
26:27
Speaker 1: It's more about the journey. Who am I meeting along
26:30
Speaker 1: the way? You know, I may stop off at this town,
26:32
Speaker 1: I may you know, meet this person, and maybe this
26:35
Speaker 1: person may even get in the car with me and
26:38
Speaker 1: ride with me to a town here and there, you know,
26:40
Speaker 1: a few miles, and then they got to get out
26:41
Speaker 1: of the car, and then I realized, you know what
26:44
Speaker 1: I'm dealing with. But even in those lessons, you know,
26:47
Speaker 1: you know what dead ends are, you know what street
26:50
Speaker 1: to turn down, you know what's gonna work and what's not,
26:53
Speaker 1: and then you're you're you're learning, and I'm praying to
26:57
Speaker 1: you know, launch my foundation because that's essential. A why
27:00
Speaker 1: I launched Crimalicious because there is a dream in every
27:03
Speaker 1: scoop and there are many entrepreneurs out there that they're afraid.
27:08
Speaker 1: They're afraid to fail, and I just want to say today,
27:11
Speaker 1: don't be afraid to fail. You have absolutely nothing to lose.
27:15
Speaker 1: You may make the more you try and the more
27:19
Speaker 1: you go for it, You're eventually gonna make it. And
27:22
Speaker 1: I just want you guys to know that I'm here.
27:23
Speaker 1: I'm looking for you, like Professor Xavier on x men
27:27
Speaker 1: like I'm looking for those entrepreneurs that I can help
27:30
Speaker 1: build teams around them, give them resources. It's not like
27:34
Speaker 1: somebody can come and give you five million dollars, but
27:37
Speaker 1: that's not gonna guarantee your success or that you're going
27:39
Speaker 1: to stand business right. Multimillion dollar brands have money injected
27:43
Speaker 1: into them all time. What we need as minority businesses
27:46
Speaker 1: is we need c p a s. We need advisors,
27:49
Speaker 1: we need attorneys, we need people that's gonna help us
27:52
Speaker 1: with our operations. We need to learn how to build teams.
27:55
Speaker 1: We need to learn and have resources, that's gonna sustain
27:59
Speaker 1: our business and through buying a pint. If you're buying
28:02
Speaker 1: a pint, what I'm praying to build is you are
28:06
Speaker 1: inadvertently helping another entrepreneur with their dream. That's why I
28:10
Speaker 1: say there's a dream in every scoop. So I just
28:12
Speaker 1: want people to understand that they can be a part
28:14
Speaker 1: of something great through this point, because that's what it's
28:17
Speaker 1: all about for me. Wow, you are incredible. I'm just
28:22
Speaker 1: gonna tell you that right now. Interview over six people.
28:26
Speaker 1: The gems you're dropping, Dr George Fraser is the closest
28:28
Speaker 1: I've had on this show that come that has come
28:31
Speaker 1: to you as far as being able to recognize that
28:34
Speaker 1: the battles of being an entrepreneur and how to advise
28:37
Speaker 1: and also how to inspire you are incredible now lives
28:40
Speaker 1: Before we leave, the cream Alicious brand is expanding. You
28:43
Speaker 1: said you have some vegan products that are coming out.
28:46
Speaker 1: Are the other line brands that we need to know
28:48
Speaker 1: about before we wrap up the interview. Free Militias does
28:51
Speaker 1: have a vegan line coming out this summer and an
28:54
Speaker 1: additional seven flavors um like the Apple Cobbler, the Peace
28:59
Speaker 1: and Quiet a cake. We have a strawberry crunch cake.
29:03
Speaker 1: We have a Mama Woes chocolate brownie. We have Baby Listen,
29:08
Speaker 1: and that Baby Listen is a white chocolate brownie. So
29:12
Speaker 1: I don't know if you've ever had the Applebee's white
29:14
Speaker 1: chocolate brownie. UM with the maple crema, I mean, we
29:19
Speaker 1: have some really amazing flavors. And then for the vegan line, UM,
29:23
Speaker 1: I pretty much developed a Southern mimosa and sangria line,
29:28
Speaker 1: so it's dairy free um and it's completely made with
29:31
Speaker 1: fresh juices and fruit. So we'll have people that are
29:36
Speaker 1: a little bit more health conscious and vegan. And if
29:39
Speaker 1: you're lactose intolerant, I just wanted to create a line
29:42
Speaker 1: for you as well. UM. And so we have some
29:44
Speaker 1: really amazing things. And Cremalicious does have a complete pros
29:47
Speaker 1: and dessert line. So each one of those points that
29:49
Speaker 1: you have, they have a cake, a cobra or pie
29:52
Speaker 1: to go with those pints. Every every dessert is a
29:56
Speaker 1: match for the pint. Wow, thank cute. You're incredible. Now
30:02
Speaker 1: you know when that line comes out, you got your boy? Okay,
30:05
Speaker 1: now you got me right, you got me right? Come
30:09
Speaker 1: on now, because because I got this already, I got
30:12
Speaker 1: this already. It's coming this week. I'm gonna take some
30:14
Speaker 1: photos putting on social media. More important. Congratulations, I'm a fan.
30:18
Speaker 1: I'll be there whenever you need this phone call of support.
30:21
Speaker 1: We're gonna sit down and talk about some marketing ideas
30:23
Speaker 1: because you really really are special and the world needs
30:26
Speaker 1: to hear your story. Okay, Liz, thank you sir, and
30:29
Speaker 1: I appreciate you and your team support. I just really wanna,
30:34
Speaker 1: you know, just ask that you know, everyone get behind us,
30:37
Speaker 1: because you know it's I can't change the world by myself,
30:41
Speaker 1: nor would I ever tried. But I can reach out
30:43
Speaker 1: and touch someone. I can make ripples in the pond.
30:46
Speaker 1: I can touch someone and their reach can touch someone,
30:48
Speaker 1: and then before you know it, we're across the globe.
30:51
Speaker 1: You know, it's just about having purpose in life, and
30:53
Speaker 1: this is God's purpose for me and my passion. I
30:56
Speaker 1: just want to get out here and help other entrepreneurs
30:58
Speaker 1: and inspire them to just exists, but start living. Who
31:02
Speaker 1: are you doing that? Thank you for coming on Money
31:04
Speaker 1: Making Conversation. Liz Rogers, the Queen of ice cream miss
31:08
Speaker 1: cream Malicious. Thank you. If you want to hear or
31:12
Speaker 1: see any interviews of Money Making Conversations. Please go to
31:15
Speaker 1: Money Making Conversation dot com or subscribe to my YouTube channel.
31:19
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