Latest / Business Tao with George Kao
Clear message & brand? Let it go. Disconnect your Purpose from your brand. Allow yourself to evolve.
It's often said (or assumed) that a fundamental principle of marketing is to have a clear, understandable message.It's then assumed that you should come up with that clarity before you start "putting your brand out there".This is like having a fixed mindset in marketing & branding.Growth Mindset for BrandingA growth mindset looks more like this:You don't "have" a clear message. You're always working to further clarify. You’re dedicated to the ongoing process of clarifying.Comment here:https://youtu.be/If93Yi_Ltj0 This is a public episode. If you would like to discuss this with other…
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