Latest / Your Way Home with Hongbin Jeong
Under the Radar: Transformers, MONOPOLY, Play-Doh maker Hasbro on IP licensing, power brands that drive growth, money up for grabs in the movies and entertainment space
Optimus Prime is in the house today as we speak to the company behind the Transformers franchise. Founded in 1923, our guest Hasbro actually started out selling textile remnants and pencil boxes before becoming the leading toy and game company it is today. Now, the firm aspires to entertain and connect generations of fans through the exhilaration of play. Some of the names under the company’s portfolio include Play-Doh, Monopoly, Peppa Pig, Transformers, Dungeons & Dragons, Hasbro Games as well as other premier partner brands. The firm had in April reported a smaller-than-expected drop in Q1…
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