Latest / JB's Podcast with Kai and Nia
Unboxing experience part 2: Where Have All the Special Editions Gone? Tech Companies Forgot How to Build Loyalty
Send us Fan MailAs a continuation to the "The Death of the Unboxing Experience: Tech Companies Forgot How to Market Themselves", let's cover how special editions of devices are increasingly infrequent. While there are new devices released but only in key markets (TriFold by Samsung for instance) and obviously as test running large markets and not as a means to engage with customers and giving them what they want, especially when it comes to smartphones, tech companies are showing that it is almost entirely about making money and no longer about building dedicated fan bases. The once…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.