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Cultura & Cash: Empowering Young Latinas Financially with TikTok star Gigi Gonzalez
In this episode of the Forbes Books Podcast, Joe has a conversation with Giovanna "Gigi" Gonzalez, the TikTok star, financial educator, and author of the new book "Cultura & Cash." Gigi quit her 10-year corporate career during the Great Resignation to pursue her passion for teaching financial literacy to young adults, especially first-generation Latinas. In their chat, she discusses the unique cultural and familial dynamics that influence how Latinas manage money, which most traditional personal finance advice fails to address. Gigi explains how she is empowering young Latinas to take control…
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