Latest / Trade Sales Made Simple: For Trade, Construction & Industry Leaders
E82: How Joint Business Planning Drives Trade Sales Process Efficiency and Leadership Results with Luke Hawley: Sales, Leadership, Trade
In this episode of Stronger Sales Teams, Ben Wright speaks with networking expert and seasoned marketer, Luke Hawley. Together, they explore the complexities of joint business planning, highlighting the importance of fostering strategic partnerships to achieve mutual growth. Luke defines joint business planning as going beyond conventional negotiation techniques; it focuses on developing symbiotic relationships that maximise shared resources, intellectual property, and innovative marketing strategies. The discussion also examines practical applications for businesses of all sizes, stressing…
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