EP 466: Building relationships that attract right-fit clients to you with Matthew Kimberley

Build a Better Agency Podcast · Sep 9, 2024 · 1m

Finding right-fit clients is one of the never-ending juggling acts of agency ownership. We need to keep the pipeline full, but we don't want to rely only on referrals or say yes to clients who don't fit our niche or values. The solution lies in how you build and maintain relationships. Not just any type of relationship — relationships that are aligned with the mission, vision, and values of the agency. On this week's episode, Matthew Kimberley shares his expertise in finding right-fit clients through tactics like the Red Velvet Rope Policy, which makes it clear who you are (and aren't) for…