Latest / Logosofia no Dia a Dia
Who Really Flies Your Flight? Inside Wet Leases
Ever noticed something off about the cabin crew's announcements on a flight? They might not work for the airline you booked. This episode unpacks the world of ACMI wet leases — where companies like Hi Fly provide aircraft, crew, maintenance, and insurance to airlines that need instant capacity. We explore how crew rostering actually works (spoiler: pilots check an app to see whose logo they're wearing that week), the business logic that makes this model essential after route collapses, and the psychological toll of "identity fatigue" on crew who constantly switch brand identities. If you've…
The skinny
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