Latest / unSILOed with Greg LaBlanc
535. How Evolutionary Psychology Can Inform Marketing, the Social Sciences, and the Denial of Science with Dr. Gad Saad
According to today’s guest, “ You can't study anything involving any creature, let alone human beings, let alone human beings in a business setting, whilst pretending that the biological forces that shape our behavior are somehow non-existent.” Dr. Gad Saad is a professor of marketing at Concordia University and the author of the books, The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature and Parasitic Mind: How Infectious Ideas Are Killing Common Sense. His work applies evolutionary psychology to the fields of marketing and consumerism…
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