40 Years of South by Southwest: The Festival That Changed It All

The Parting Shot with H. Alan Scott · Mar 11, 2026 · 26m

South by Southwest is celebrating its 40th anniversary, and it looks different than it ever has. Greg Rosenbaum, the festival's head of programming, joins me to talk about the creative reset forced by the demolition of the Austin Convention Center, the new neighborhood clubhouse model that's embedding communities throughout the city, and what it actually means to run all of SXSW simultaneously for the first time. Plus, the story of how the Daniels went from screening music videos at SXSW in 2012 to sweeping the Oscars with Everything Everywhere All at Once, and what that journey says about…